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All Journal Journal of Tourism Destination and Attraction Tourism Reserch Journal Jurnal Ilmiah Wahana Pendidikan Jurnal Pemberdayaan Pariwisata Jurnal Pariwisata Indonesia Abdi Implementasi Pancasila: Jurnal Pengabdian kepada Masyarakat Journal of Applied Science in Tourism Destination
Sarojini Imran
Faculty Of Tourism, Universitas Pancasila
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Journal : Journal of Applied Science in Tourism Destination

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Pengaruh Servicescape Terhadap Kepuasan Pelanggan (Studi Kasus Coffee Bajawa Flores Tebet) Abiyoso Hadikusumo; Hindun Nurhidayati; Sarojini Imran
Journal of Applied Science in Tourism Destination Vol. 3 No. 1 (2025): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v3i1.1901

Abstract

This research aims to analyze the influence of servicescape on customer satisfaction (Case Study of Bajawa Flores Tebet Coffee). The method used in this research is a quantitative method. The independent variable of this research is Servicescape. Meanwhile, the dependent variable of this research is Customer Satisfaction. The sample obtained was 110 respondents using Purposive Sampling technique. This research hypothesis was tested by IBM SPSS Statistics 27 with the results of the Servicescape variable, which includes aspects of Ambient Conditions, Spatial Layout And Functionality, Signs, Symbols & Artifacts, while the dependent variable is Customer Satisfaction.  The results of these values show that visitors who visit Coffee Bajawa Tebet have their own reasons for being satisfied with Coffee Bajawa Tebet. Researchers found that the Servicescape variables consisting of Ambient Conditions, Spatial Layout And Functionality, Signs, Symbols & Artifacts, influenced Customer Satisfaction at Bajawa Tebet Coffee.
Co-Authors Abiyoso Hadikusumo Dea Herwanda Desnamita Desnamita Fetty Nurmala Rossi Gagih Pradini Giffari Maulana Putra I Made Adhi Gunadi Kiki K. Lestari Kusumaningrum, Anisa Putri Muhamad Firuzi Akbar Nurhidayati, Hindun Pipit Widya Lestari Putri Aulia Ardani Putri Priscilla Utama Riza Firmansyah Yosi Erfinda Yustisia P. Mbulu