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All Journal JAM : Jurnal Aplikasi Manajemen Asia-Pacific Management and Business Application Primanomics : Jurnal Ekonomi & Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) International Journal of Supply Chain Management Adimas : Jurnal Pengabdian Kepada Masyarakat Business and Finance Journal Jurnal Bisnis Terapan Jurnal Abdimas Madani dan Lestari (JAMALI) FIRM: Journal of Management Studies Review of Management and Entrepreneurship Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Locus Penelitian dan Pengabdian
Yoseva Maria Pujirahayu Sumaji
Universitas Ciputra Surabaya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Mathematics Social Sciences Transportation Other

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ANALYSIS OF THE INFLUENCE OF PROMOTIONS AND PRICES ON INTEREST IN PURCHASING SATYA SANTOSHA PRODUCTS IN DENPASAR CITY Swara, Ega Paudra; Sumaji, Yoseva Maria Pujirahayu
PERFORMA Vol. 9 No. 1 (2024): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v9i1.4440

Abstract

This research was conducted to determine and analyze the influence ofpromotions and prices on purchasing interest. This research uses quantitativemethods with the population used being people who consume chicken meat inDenpasar City aged 16 to 60 years. The number of samples used was 120 people.The sampling technique was carried out using the purposive sampling method. Theresults of the research that has been carried out find that the promotion variablehas a significant ef ect on buying interest and the price variable has a significantef ect on buying interest.
The Factors Analysis Shaping SMEs: Adoption Intention of Artificial Intelligence Technology Hardinata, Satria; Utami, Christina Whidya; Yoseva Maria Sumaji
Review of Management and Entrepreneurship Vol. 8 No. 2 (2024): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v8i02.4109

Abstract

Artificial intelligence (AI) technology has become a significant trend today because of its ability to process and analyze data quickly and efficiently. Along with the popularity of artificial intelligence (AI) technology in the past ten years, the trend of research, publications, and patents related to AI has experienced rapid and significant growth. AI technology has offered new opportunities for SMEs to assist in market and consumer behavior analysis, enabling them to accurately identify customer trends and preferences. This study aims to determine factors shaping the interest in adopting SMEs towards AI technology. Based on pre-survey data using the FGD method for 10 SME business owners, 32 independent variables were collected to be examined. The population in this study were SMEs assisted by the Department of Cooperatives, SMEs and Trade of the City of Surabaya, and SMEs assisted by PT. Petrokimia within the 2022 period. The sample of the respondents in this study is set as many as 119 SME business owners of the population. The analytical tool used in this research is exploratory factor analysis. The results of this study indicate that six factors shape SMEs' intentions in adopting AI technology, namely the features of AI technology, the awareness of AI technology, the benefits of AI technology, the support of government and external organizations, the influence of social values, and the anthropomorphism factor.
CROWDFUNDING MODEL IN INDONESIA BASED ON PROFIT SHARING PRINCIPLE WITH BLUE OCEAN STRATEGY Utami, Christina Whidya; Sumaji, Yoseva Maria; Bramantyo, Paskalis Dio
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 1 (2025): JMBI UNSRAT Volume 12 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i1.59819

Abstract

The urgency of this research is that many SMEs in Indonesia face the constraint of limited access to capital and show a solution to overcome the problem of funding sources to finance SMEs by proposing a financing model through a crowdsourcing or crowdfunding mechanism . The crowdfunding model in this study is lending ( peer-to-peer) using the principle of profit sharing such as mudharabah which has not been widely studied. objective of this research is to analyze whether increasing financial inclusion of SMEs through crowdfunding based on the principle of profit sharing is the right model in improving the financial aspects of SMEs in Indonesia. The second year objective is: through the ERRC ( Blue Ocean Strategy ) approach , which factors should be eliminated ( Eliminate), Reduce , Raise and Create ( ERRC ) The aim of the research in the third year is to analyze the model for increasing financial inclusion of SMEs through crowdfunding based on the principle of profit sharing with the Business Model Canvas approach . The results of this study are based on the analysis of IFAS and EFAS shows the need for development at the internal level for crowdfunding improvement , compared to its external factors. Thus internal stakeholders such as local governments, managers become important actors for the process of strengthening profit-sharing crowdfunding .
Co-Creation Activity as Moderator in the Destination Brand Attachment Model towards Customer Intention to Revisit Destination in Indonesia and Timor Leste Bramantyo, Paskalis Dio; Fernando, Ricky; Utami, Christina Whidya; Sumaji, Yoseva Maria
Review of Management and Entrepreneurship Vol. 8 No. 1 (2024): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v8i1.4583

Abstract

This research aims to develop a model by examining the impact of perceived quality on destination brand attachment, destination brand attachment on memorable customer experience, and memorable customer experience on the intention to revisit. It also explores whether co-creation activity moderates the relationship between memorable customer experience and the intention to revisit. The method involves purposive sampling, targeting youths aged 20-40 who have visited hospitality locations in Indonesia and Timor-Leste at least three times in the last three months. The sample includes 175 respondents from Indonesia and 75 from Timor-Leste. The results show that perceived quality significantly impacts destination brand attachment, which in turn significantly affects memorable customer experience. This experience significantly influences the intention to revisit, with destination brand attachment also showing a significant impact. Additionally, co-creation activity moderates the influence of memorable customer experience on the intention to revisit in Indonesia, but not in Timor-Leste. This research contributes to theoretical knowledge and offers practical insights for entrepreneurs in the hospitality industry, providing new perspectives for strategic decision-making.
The Eclipsing Phenomenon in Celebrity Endorsement, Emotional Response, Purchase Intention Based on the Stimulus-Organism-Response Theory Sumaji, Yoseva Maria Pujirahayu; Kaihatu, Thomas Stefanus; Sutanto, Verrell; Toreh, Fabio Ricardo; Immanuel, Dewi Mustikasari; Azizurrohman, Muhammad
Jurnal Aplikasi Manajemen Vol. 22 No. 1 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.01.04

Abstract

An advertisement must pay attention to the concepts and strategies in advertising because the use of this endorser can be a double-edged knife for the brand. In the vampire effect phenomenon, celebrity endorsers can potentially overshadow the brand so that the audience focuses only on the celebrity, not the brand. Specifically, the phenomenon of a brand that the celebrity endorser overshadows is called high eclipsing an endorsement, and vice versa for the phenomenon of low eclipsing. This research was conducted to develop a framework that discusses the eclipsing phenomenon in celebrity endorsement in the context of stimulus-organism-response (SOR) theory. The participants in this study were undergraduate students in a department at a well-known university in Surabaya. The characteristics of the Participants are domiciled in Surabaya and are between 18-24 years old. Through this study, we can find out how consumers' emotional response is formed when faced with high- and low-eclipsing advertisement stimuli. In addition, this study will also discuss how the differences in purchase intentions are formed from these two different eclipsing endorsement stimuli. The research indicates a significant positive effect between exposure to advertising content featuring both high-eclipsing (HE) and low-eclipsing (LE) celebrity endorsements and emotional response (EM). It implies that leveraging celebrities in advertisements, regardless of their eclipsing status, can evoke a heightened emotional response from the audience. The study suggests a noteworthy association between exposure to advertising content containing celebrity endorsements (CE) and increased purchase intention (PI). Consumers are more likely to desire to purchase a product or service when it is endorsed by a celebrity, indicating the potential effectiveness of this marketing strategy.
Long-Term Buyer-Supplier Relationship Analysis Aristya, Tania; Utami, Christina Whidya; Sumaji, Yoseva Maria
Review of Management and Entrepreneurship Vol. 9 No. 1 (2025): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v9i1.4100

Abstract

This study discusses the factors contributing to the long-term relationship between a business and its suppliers. The problem faced by the company is the unfulfilled realization of the fulfillment of the copra raw material. The competition among copra business players and the potential suppliers choosing to sell to competitors causes this problem. This research aims to determine the factors contributing to the sustainability of the relationship between the company and its suppliers. The method used in this study is a quantitative method with an exploratory factor analysis approach using the SPSS analysis tool. The population in this study consists of 45 company suppliers scattered in North Maluku and East Nusa Tenggara. The sampling technique used is saturated sampling, involving all 45 respondents in the population. The data collection method in this research uses a questionnaire with a Likert scale. The results of the factor analysis revealed the formation of five new factors, which are simplifications of the fifteen research variables. These factors are interpersonal Relationships, satisfactory performance, trusted practices, loyalty, and communication synchronization.
PKM Pengolahan Kain Perca Bagi Ibu Masyarakat Desa Munggugianti, Kec. Benjeng, Kab. Gresik: indonesia Utami, Christina Whidya; Sumaji, Yoseva Maria Pujirahayu; Bramantyo, Paskalis Dio; Syahrin, Nabila Aurelia
Jurnal Abdimas Madani dan Lestari (JAMALI) Volume 07, Issue 02, September 2025
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jamali.vol7.iss2.art1

Abstract

The Community Partnership Program (PKM) entitled "PKM Patch Fabric Processing for Mothers of the Munggugianti Village Community, Kec. Benjeng, Kab. Gresik” aims to solve the problems faced by partner (a group of patchwork craftsmen in Munggugianti Village, Benjeng District, Gresik Regency). The problems faced by PKM partners cover 4 aspects, namely: a) Development of the patchwork craftsman business, b) Innovation of patchwork processing, c) Marketing of processed patchwork products, d) Administration and finance of the patchwork craftsman business. Solutions to business development difficulties offered by PKM to partners include: 1) Efforts to provide basic business knowledge, 2) Provision of basic business development modules, 3) Providing basic business training. Innovative Solutions for Patchwork Processing, completed by: 1) training on making standardized patchwork handicraft products 2) Socialization on the introduction of types of patchwork processed products. Solution to the third problem (Marketing of Processed Patchwork Products) by: 1) Equipping participants with the knowledge of promoting a product, 2) Introducing marketing channels, 3) opening marketing through online and offline channels. The solution to the fourth problem (Administration and financial business) is achieved through: 1) introducing financial institutions, 2) Providing training on the basics of financial business. The process of implementing the PKM program is carried out through approach methods, partner participation and an evaluation process for the activities that have been held. The outputs of the Community Partnership Program (PKM) are in the form of: 1) publication of articles in nationally accredited journals or national proceedings, 2) Improvement and understanding of the management capabilities of partners (patchwork craftsmen), 3) Increase in the income of patchwork craftsmen from the business they run, 4) Have patchwork processed products that are ready to be marketed.
Sme Borrower Discourage Analysis In Indonesia And Malaysia: An Impact Analysis On Business Performance Sumaji, Yoseva Maria Pujirahayu; Whidya Utami, Christina; Bramantyo , Paskalis Dio
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 9 (2025): : JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i9.4822

Abstract

Urgency of Research: SMEs in Indonesia and Malaysia are often constrained by capital or finance. The results of the identification showed that application costs, and self-efficacy were the causes of Discourage Borrower (DB). On the other hand, the condition of Dicourage Borrower affects the performance of SMEs in Indonesia and Malaysia. Considering that the findings are still partial, this study seeks to integrate the role of Borrower Discourage and the aspect of efficiency moderation for SME business performance in Indonesia and Malaysia. The purpose of this study is (a) to analyze the determinant of discouraged borrowers, namely application fees, whether it affects the performance of SMEs in Indonesia and Malaysia.( b) to analyze whether the determinant of discouraged borrowers, namely self-efficacy, has an effect on the performance of SMEs in Indonesia and Malaysia. (c) efficiency strengthens the influence of application costs and self-efficacy on the performance of SMEs in Indonesia and Malaysia. Research Methods: The research sample in Indonesia was 146 SMEs and 136 SMEs in Malaysia. The data was processed using SEM PLS. And ANOVA uses SPSS to compare the situation of SMEs in Indonesia and Malaysia. Research findings: are to analyze (1) the determinant of discouraged borrowers, namely application fees, has a significant effect on the performance of SMEs in Indonesia and Malaysia (2) the determinant of discouraged borrowers, namely self-efficacy, does not have a significant effect on the performance of SMEs in Indonesia and Malaysia. (3) efficiency is not significant in strengthening the influence of application fees on the performance of SMEs in Indonesia and Malaysia (4) efficiency strengthens the significant influence of Self-Efficacy on the performance of SMEs in Indonesia and Malaysia (5) Self-efficacy does not have a significant effect on the performance of SMEs in Indonesia and Malaysia (6) Efficiency has a significant effect on the performance of SMEs in Indonesia and Malaysia.( 7) Meanwhile, the comparison between the situation of Indonesia and Malaysia shows that if the borrower discourage is high, high self-efficacy will improve the performance of SMEs in Indonesia and Malaysia (8) While the comparison between the situation of Indonesia and Malaysia shows that the high application cost will be high efficiency so that the performance of SMEs in both Indonesia and Malaysia will be better. (9) Meanwhile, the comparison between the situation of Indonesia and Malaysia shows that when the efficiency is high and the efficiency is high, the performance will be better than the low efficiency. This situation is the same in both Indonesia and Malaysia
PUSPENERBAL ENTREPRENEURSHIP PROGRAM MEMBANGUN MINDSET ENTREPRENEURSHIP UNTUK KEMANDIRIAN FINANSIAL PASCA PURNATUGAS Bramantyo, Paskalis Dio; Utami, Christina Whidya; Sumaji, Yoseva Maria Pujirahayu; Susanto, Hendro; Teguh, Monika
ADIMAS Jurnal Pengabdian Kepada Masyarakat Vol 6 No 2 (2022): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/adi.v6i2.4082

Abstract

Transformasi SDM pertahanan ditubuh TNI menuntut pengelolaan SDM secara professional baik dari awal karir hingga menjelang masa purna tugas. Dalam perspektif yang lebih khusus pendekatan human capital pada komponen utama sistem pertahanan dapat dilihat dari aspek adanya human capital capabilities (kapabilitas kemampuan prajurit) harus dimiliki oleh setiap personel dalam rangka mendukung tugas pokoknya sebagai sebuah kemampuan maksimal manusia dalam organisasi termasuk dalam kesatuan Puspenerbal (Pusat Penerbangan Angkatan Laut) Indonesia. Universitas Ciputra melalui program pembinaan bertajuk Puspenerbal entrepreneurship program telah berhasil memberikan jawaban atas tantangan tersebut dengan memberikan pelatihan pada para prajurit TNI AL yang mempersiapkan masa purna tugas. Tujuan program tersebut adalah untuk meningkatkan kompetensi berwirausaha purnawirawan TNI AL yang mendekati masa pensiun dan mengembangkan ide bisnis untuk membangun kemandirian finansial pada masa purna tugas.
Analysıs of Market Rısk in Stock Investment Usıng Value at Rısk Method (Study on Manufacturıng Companıes in Lq-45 Lısted on Indonesıa Stock Exchange) Sumaji, Yoseva Maria Pujirahayu; Hsu, Wen-Hsi Lydia; Salim, Ubud
APMBA (Asia Pacific Management and Business Application) Vol. 6 No. 1 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2017.006.01.1

Abstract

Capital flows as one part of this economic growth is sourced from the capital markets namely Indonesia stock exchange. The capital markets have a function of economics because capital markets provide a facility or vehicle which brings together two interests, namely those who have excess funds and those who need funds. Before investing, investors should set a goal of investing and the magnitude of the funds invested. Any investment decisions taken have the risks borne by the investor, either investment in bonds or stocks. Stocks with known characteristics of high risk-high return, which means the stock provides an opportunity to earn high profits but also potentially high loss risk. Value at Risk (VaR) models has been extensively used not only in the banking sector but also in calculating in many sectors. The aim of this paper is to outline Value at Risk methodology by giving more emphasis on variance covariance method, historical simulation, and Monte Carlo model. The model used to investigate the applicability and usefulness of VaR in stock investment in Indonesia Manufacturing companies. Using the methodologies as described, the maximum potential loss on each stock and its portfolio of nine stocks calculated at 95% confidence level. The models were validated using back testing and Kupiec test. The research found that there are different results of VaR calculated using variance covariance, historical simulation, and Monte Carlo models. However, variance covariance model is the valid one to measure the maximum potential loss of stocks.
Co-Authors Aristya, Tania Azizurrohman, Muhammad Bramantyo , Paskalis Dio Bramantyo, Paskalis Dio Christina Whidya Utami Damelina B. Tambunan Dewi Mustikasari Immanuel Fanny Septina Hardinata, Satria Hendro Susanto Indra Putra , Anak Agung Ngurah Manik Monika Teguh Pratama, Ikbar Ricky Fernando Susanto, Hendro Sutanto, Verrell Swara, Ega Paudra Syahrin, Nabila Syahrin, Nabila Aurelia Tan, Joseline Ivana Tanuwidjaja Thomas Stefanus Kaihatu Toreh, Fabio Ricardo Ubud Salim Ubud Salim Utami, Christina Wen-Hsi Lydia Hsu Wen-Hsi Lydia Hsu Yashinta Armadita Hadi