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All Journal Culturalistics: Journal of Cultural, Literary, and Linguistic Studies Dialectical Literature and Education Journal Holistics Journal Jurnal Global Ilmiah
Sri Gustiani
Politeknik Negeri Sriwijaya
Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Social Sciences

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Bridging Language Gaps: Internationalizing Local Industry through Bilingual Booklet Ningsih, Wirda; Gustiani, Sri; Ridhwan, Moehamad; Ma’ruf, Zidni
Dialectical Literature and Educational Journal Vol. 8 No. 2 (2023): Dialectical Literature and Educational Journal
Publisher : Department of English Education, Universitas Panca Sakti Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51714/dlejpancasakti.v8i2.pp.68-75

Abstract

Abstract: One of the factors that can influence the economic development of a country is the presence of micro, small and medium enterprises (MSME). With the development of technology and globalization of the world, to introduce MSME, it is necessary to create a relevant promotional media. Bilingual booklet is an option that business owner can use to promote their products. This study uses research and design method. English is a widely spoken and understood language in the business world. Creating booklets in English helps companies effectively communicate with a global audience, potential clients, partners, and customers. The aim of the research is to produce a local industry promotion media in the form of a booklet using two languages, English and Indonesian so that it can reach the international market. The stages in designing the booklet itself use the ADDIE model including analyze, design, develop, implement, and evaluate stages. The research location was a local industry in Palembang Pempek Crispy Neny and data was collected through interviews, questionnaires, observation, and documentation. The result of the research is on the formation and development of promotional media for Pempek Crispy Neny bilingual booklet containing information about the products offered by this industry.
Designing a Video Script of Travelin Application at PT Angkasa Pura II Palembang Febriani, Weny; Gustiani, Sri; Ridhwan, Moehamad
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 16 No. 2 (2024): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to design a video script for the Travelin application at PT. Angkasa Pura II Palembang to facilitate customers' digital check-in and assist support officers. Employing a Research and Development (R&D) approach adapted from Plomp (1997) and utilising a qualitative descriptive design, the script design process included five stages: (1) preliminary investigation, (2) design, (3) realisation/development, (4) testing, evaluation, and revision, and (5) implementation. Data collection techniques comprised literature reviews and interviews, with thematic analysis applied to the interview data. Three experts, selected purposely—a scriptwriting expert, an Indonesian language expert, and an English language expert—participated in the script revision. Key findings from experts’ feedback highlighted the need to simplify sentences, enhance content engagement, incorporate contemporary language, and avoid redundancy. Language-specific suggestions included refining diction, addressing Indonesian affixes (e.g., di-), italicising English terms, and converting complex sentences to simpler structures. This refined script is anticipated to enhance the effectiveness of the Travelin application video at PT. Angkasa Pura II Palembang offers clear guidance to customers and improves digital security check-in processes.
Menyulam Kesuksesan: Membangun Komitmen terhadap Program Studi untuk Menghasilkan Sumber Daya Manusia Unggul dalam Pendidikan Ekonomi Riofita, Hendra; Juliana, Eka; Gustiani, Sri; Saputra, Panji; Fitriani, Yulinda
Jurnal Global Ilmiah Vol. 1 No. 4 (2024): Jurnal Global Ilmiah
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/jgi.v1i4.33

Abstract

Program studi pendidikan ekonomi bertujuan untuk menghasilkan sumber daya manusia yang unggul dan mampu bersaing di dunia kerja. Adapun faktor-faktor yang mempengaruhi komitmen terhadap program studi pendidikan ekonomi antara lain kualitas pengajaran, relevansi kurikulum dengan kebutuhan industri, dukungan dari pihak universitas, dan partisipasi aktif mahasiswa dalam kegiatan akademik dan non-akademik. Diperlukan upaya kolaboratif dari seluruh pihak terkait untuk membangun komitmen yang kuat terhadap program studi pendidikan ekonomi agar dapat menghasilkan sumber daya manusia yang unggul dan mampu bersaing di dunia kerja. Penelitian ini bertujuan untuk mengeksplorasi bagaimana membangun komitmen terhadap program studi pendidikan ekonomi.
An Analysis of an AI-Integrated Student- Centered Promotional Video for Educational Institutions: A Qualitative Descriptive Study Rohliah, Leni; Gustiani, Sri; Ningsih, Wirda; Tarigas, Fransiska Amelia; Fadhlurrahman, M. Ri’fat; Maulita, Harum
Culturalistics: Journal of Cultural, Literary, and Linguistic Studies Vol 9, No 2 (2025): Culturalistics: Journal of Cultural, Literary, and Linguistics Studies (December
Publisher : English Literature Study Program, Faculty of Humanities, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ca.v9i2.30029

Abstract

This study examines the creation and application of an institutional promotional video integrating student-centered scriptwriting and AI voice generation. This study aims to evaluate the effectiveness, strengths, and weaknesses of the outcome product from pedagogical and technological perspectives. The study uses a qualitative descriptive design to analyze the product along four dimensions based on four key aspects; content quality, narration, technical quality, and promotional effectiveness. The data were collected through documentation, reflective observation, and review of project records. Findings indicate that the integration of student-centered learning in script development encouraged creativity, collaboration, and ownership, while the use of AI voice technology enhanced cost efficiency and consistency in narration. However, limitations were detected in the emotional expressiveness of the AI- generated voice and the briefness of the video, which reduced narrative depth. The study suggests that integrating student‐centered methods using AI techniques can provide a pedagogically significant and technically interesting model for institutional promotion. Suggested recommendations include the use of hybrid forms, continuing students' participation in post-production, and carrying out studies of audience perception in future research.
Co-Authors Fadhlurrahman, M. Ri’fat Febriani, Weny Fitriani, Yulinda Juliana, Eka Maulita, Harum Ma’ruf, Zidni Moehamad Ridhwan, Moehamad Ningsih, Wirda RIOFITA, HENDRA Rohliah, Leni Saputra, Panji Tarigas, Fransiska Amelia