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All Journal VIVID Journal of Language and Literature Dialectical Literature and Education Journal Jurnal Abdimas Bencoolen
Ma’ruf, Zidni
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Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Bridging Language Gaps: Internationalizing Local Industry through Bilingual Booklet Ningsih, Wirda; Gustiani, Sri; Ridhwan, Moehamad; Ma’ruf, Zidni
Dialectical Literature and Educational Journal Vol. 8 No. 2 (2023): Dialectical Literature and Educational Journal
Publisher : Department of English Education, Universitas Panca Sakti Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51714/dlejpancasakti.v8i2.pp.68-75

Abstract

Abstract: One of the factors that can influence the economic development of a country is the presence of micro, small and medium enterprises (MSME). With the development of technology and globalization of the world, to introduce MSME, it is necessary to create a relevant promotional media. Bilingual booklet is an option that business owner can use to promote their products. This study uses research and design method. English is a widely spoken and understood language in the business world. Creating booklets in English helps companies effectively communicate with a global audience, potential clients, partners, and customers. The aim of the research is to produce a local industry promotion media in the form of a booklet using two languages, English and Indonesian so that it can reach the international market. The stages in designing the booklet itself use the ADDIE model including analyze, design, develop, implement, and evaluate stages. The research location was a local industry in Palembang Pempek Crispy Neny and data was collected through interviews, questionnaires, observation, and documentation. The result of the research is on the formation and development of promotional media for Pempek Crispy Neny bilingual booklet containing information about the products offered by this industry.
Writing a Blog Script to Promote Instant Cuko as Culinary Innovation from Palembang Akhir Tanjung, Ahmad Khoirul; Rahma, Munaja; Ma’ruf, Zidni; Setyawati, Febriyani
Vivid: Journal of Language and Literature Vol. 13 No. 1 (2024)
Publisher : English Department, Faculty of Humanities, Andalas University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/vj.13.1.71-77.2024

Abstract

This final report aims to know how to write a blog script to promoteinstant cuko as culinary innovation from Palembang using Research andDevelopment (R&D) Method by Sukmadinata (2017). The method hasthree stages: (1) preliminary study; (2) model development; (3) finalproduct testing. The techniques of collecting the data were literature studyand interview. Then, the data was analyzed by classifying data, writing,and uploading the blog script. After collecting the information from theliterature study and field survey, the first draft of the blog script wasdeveloped based on Balkhi (2015) about the stages of structures in writinga blog script. The script of the blog contains the title, the introduction,the main body, and the conclusion. The blog script entitled “Instant Cukoas Culinary Innovation from Palembang” is a medium to promote instantcuko. The script is put in a blog and uploaded on Blogger. The blog helpstourists get information about instant cuko and aims to make it easy to bringcuko from Palembang. This research was conducted using the Research& Development approach with the Preliminary Study, Model Draft, andFinal Product Testing and Dissemination stages. Data was collectedthrough interviews, observations, and questionnaires. The research wasconducted in July-November 2023. The outputs of this research are finalreport, proceeding FIRST, scientific article published journals accreditedby SINTA, Blog Script, and partnership.
PELATIHAN TOEFL DI PONDOK PESANTREN TAHFIDZ QUR’AN PALEMBANG Ma’ruf, Zidni; Yusri, Yusri; Hutagalung, Genta Ulina; Rohliah, Leni; Lestari, Pratiwi
Jurnal Abdimas Bencoolen Vol. 1 No. 2 (2023)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/abdimas.v1i2.31337

Abstract

Bahasa Inggris menjadi bahasa internasional yang sering digunakan oleh masyarakat di seluruh dunia, baik untuk kepentingan bisnis, pendidikan, hingga percakapan sehari-hari. Karena itu, banyak negara yang melatih kecakapan berbahasa Inggris. Ironisnya, berdasarkan laporan lembaga pendidikan Education First (EF), Indonesia memiliki indeks kecakapan bahasa Inggris sebesar 502 pada urutan ke 79 dari 113 negara di dunia pada 2023. Skor tersebut masuk kategori kemampuan rendah dan membuatnya berada di peringkat ketiga belas di Asia. Oleh karena itu sangat diperlukan pelatihan-pelatihan bahasa Inggris yang harus diberikan kepada para generasi muda untuk meningkatkan kemampuan bahasa Inggris mereka. Salah satu pelatihan bahasa Inggris adalah pelatihan TOEFL. TOEFL (Test of English as a Foreign Language) adalah salah satu metode test yang dapat mengukur kemampuan berbahasa Inggris peserta didik. Berdasarkan fakta tersebut, pengabdian ini dilakukan kepada para santri berupa pelatihan TOEFL dengan metode diagnostic teaching di Pondok Pesantren Tahfidz Qur’an Palembang dalam rangka untuk meningkatkan kemampuan bahasa Inggris generasi muda. Melalui pengabdian ini, para santri dapat memahami pentingnya Bahasa Inggris dan mendapatkan ilmu-ilmu dasar mengenai TOEFL.
Co-Authors Akhir Tanjung, Ahmad Khoirul Hutagalung, Genta Ulina Lestari, Pratiwi Moehamad Ridhwan, Moehamad munaja rahma Ningsih, Wirda Rohliah, Leni Setyawati, Febriyani Sri Gustiani Yusri Yusri