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All Journal Jurnal Praktik Bisnis Journal of Management and Business Review Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Kajian Manajemen dan Wirausaha Marketing Management Studies Jurnal Ilmiah Ekonomi dan Manajemen
Whyosi Septrizola
Universitas Negeri Padang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Flexibility strategy and market orientation of culinary business performance of MSMEs In West Sumatra Whyosi Septrizola; Thamrin Thamrin; Wiwiek Indrayeni
Jurnal Kajian Manajemen dan Wirausaha Vol 4, No 2 (2022): Jurnal Kajian Manajemen dan Wirausaha
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmw02127810

Abstract

The purpose of this research is to analyze the effect of: (1) Flexibility Strategy on the performance of culinary SMEs in West Sumatra, (2) Market orientation on the performance of culinary SMEs in West Sumatra. MSMEs engaged in the culinary field in West Sumatra are the objects that are the focus of this research. This study has a population consisting of SMEs in the culinary business in Padang, Bukittinggi, and Payakumbuh. The sample in this study was 100 MSMEs culinary business actors, with cluster random sampling data collection techniques. This research has a causative type. in this study using the Structural Equation Model (SEM) analysis tool version 2.0.
The influence of entrepreneurial orientation and market orientation on SME business performance Dini Abshar; Whyosi Septrizola
Marketing Management Studies Vol. 3 No. 1 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i1.348

Abstract

This study aims to examine the impact of entrepreneurial orientation and market orientation on the business performance of small and medium-sized enterprises (SMEs) in Padang. The population of this study consists solely of Padang-based SMBs. While the number of samples in this study was 97 individuals, 100 samples of SMEs in Padang City were collected. Using a standardized questionnaire, respondents will be asked to rate their entrepreneurial orientation and market orientation in an effort to enhance the success of the firm they are now operating. The data were then analysed using SPSS version 21 and multiple regression analysis. (1) Entrepreneurial orientation has a significant positive influence on business performance variables, and (2) Market orientation has a strong positive influence on company performance variables.
The influence of social media marketing on brand equity with brand trust as mediation on Propolis Shampoo Products Pt Herba Penawar Alwahida Indonesia (Hpai-Hni) in Padang City Muhammad Ilham; Whyosi Septrizola
Marketing Management Studies Vol. 3 No. 3 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i3.389

Abstract

The purpose of this research is to analyze the effect of social media marketing on brand equity. In addition, this study also examines the mediating effect of brand trust on social media marketing, and brand equity. The population of this study is followers of HPAI-HNI official social media accounts who are Muslim and domiciled in West Sumatra. This study used a quantitative method and obtained 150 respondents through an online questionnaire with a purposive sampling technique. Data were analyzed using the PLS-SEM technique with SmartPLS 4. The results of this study are; (1) social media marketing has a significant effect on brand equity; (2) social media marketing has a significant effect on brand trust; (3) brand trust has a significant effect on brand equity; (4) social media marketing has no significant effect on brand equity through brand trust as an intervening variable.
The Effect of Shopee Live Content Marketing on Customer Retention with Customer Engagement as an Intervening Variable of Shopee Live Users on the Shopee Application in Padang City Nurul Ayundah Putri; Whyosi Septrizola
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.1041

Abstract

The purpose of this study is to analyze: (1) The effect of content marketing on customer retention of Shopee Live users on the Shopee application in Padang City, (2) The effect of content marketing on the customer engagement of Shopee Live users on the Shopee application in Padang City, (3) The effect of customer retention on customer engagement of Shopee Live users on the Shopee application in Padang City, and (4) The effect of content marketing on customer retention through customer engagement as intervening variables of Shopee Live users on the Shopee application in Padang City.This study is a quantitative descriptive research. The sample size in this study was 200 respondents using purposive sampling techniques. Data analysis method using PLS-SEM analysis using Smart PLS 4. The results of the study are: (1) Content marketing has a significant effect on customer retention of Shopee Live users on the Shopee application in Padang City, (2) Content marketing has a significant effect on customer engagement of Shopee Live users on the Shopee application in Padang City, (3) Customer engagement has a significant effect on customer retention of Shopee Live users on the Shopee application in Padang City, and (4) Content marketing has a significant effect on customer retention through customer engagement as an intervening variable for Shopee Live users in the Shopee application in Padang City.
The Influence Of E-Service Quality And Shopping Experience On Repurchase Intentions Mediated By Consumer Trust In Shopee Application Users In Padang City Dinda Murty Kencana; Whyosi Septrizola
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.1042

Abstract

The purpose of this study is to examine: (1) e-service grade on shopee users' repurchase intention in padang city (2) The impact of shopping expertise in shopee consumers' repurchase intention in padang city in padang city (3) the influence on the quality of e-services on trust of shopee consumers' in padang city (4) influence of shopping experience on trust of shopee users in padang city (5) influence of trust on shopee users' repurchase intention in Padang City (6) ) e-service quality on shopee users' repurchase intention in Padang City with trust serving as a moderating factor (7) the impact of shopping expertise in shopee users' rebuy intentions in padang city with trust as a mediating variable, the type of this research is quantitative descriptive research, the number of samples in this research is 160 respondents using purposive sampling techniques, the data analysis method uses SEM analysis using the Smart PLS 4 application. The results of the research are (1) In Padang City, customers' intention to repurchase products is significantly influenced by the quality of their e-services. (2) Shopee users' intentions to make additional purchases in Padang City are significantly influenced by their shopping experiences. (3) In the city of Padang, customers' trust in Shopee is greatly impacted by the quality of their e-services. (4) In the city of Padang, shoppers' trust in Shopee is greatly impacted by their shopping experiences. (5) Shopee users in Padang are highly influenced by trust when it comes to their intention to make another purchase. (6) Shopee users' intentions to repurchase are significantly influenced by the quality of their e-services, with trust acting as a mediating factor in Padang City. (7) There is a big impact. Shopee users' intentions to repurchase in Padang City are influenced by their shopping experiences, with trust acting as a mediating factor.
Pengaruh Dissatisfaction, Alternative Attractiveness, Switching Cost, dan Subjective Norm Terhadap Switching Intention pada Pengguna Smartphone Samsung di Kota Padang Farhan Zikri; Whyosi Septrizola
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7440

Abstract

Tujuan dari penelitian ini adalah untuk mengkaji pengaruh dissatisfaction, alternative attractiveness, switching cost, dan subjective norm terhadap switching intention di kalangan pengguna smartphone Samsung di Kota Padang. Penelitian ini menggunakan metode kuantitatif kausatif. Penelitian ini dilaksanakan pada Januari hingga Februari 2025 dengan menggunakan teknik non-probability sampling dan purposive sampling. Sampel yang diambil terdiri dari 150 responden yang merupakan pengguna smartphone Samsung di Kota Padang. Data dikumpulkan melalui kuisioner secara online dan diolah menggunakan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa (1) Dissatisfaction berpengaruh positif terhadap niat beralih merek (Switching Intention) pada pengguna smartphone Samsung di Kota Padang, (2) Alternative Attractiveness berpengaruh positif terhadap niat beralih merek (Switching Intention) pada pengguna smartphone Samsung di Kota Padang, (3) Switching Cost berpengaruh negatif terhadap niat beralih (Switching Intention) pada pengguna smartphone Samsung di Kota Padang, (4) Subjective Norm berpengaruh positif terhadap niat beralih merek (Switching Intention) pada pengguna smartphone Samsung di Kota Padang. Penelitian ini mengungkapkan bahwa faktor ketidakpuasan, daya tarik alternatif, biaya peralihan, dan norma subjektif memiliki peran penting dalam mempengaruhi niat konsumen untuk beralih dari Samsung ke merek lain.
Co-Authors Ainil Mardiah Amrina Rasyada Suwandi Anak Agung Gede Sugianthara Ardina Safitri Deri Rahma Yandi Dinda Murty Kencana Dini Abshar Dio Findi Priyanka Fany Zayusman Farhan Zikri Indra Yeni Lola Yolanda Muhammad Ilham Muhammad Zufaldi Nurul Ayundah Putri Rizki Nanda Susi Evanita Widia Sefiska Rahma