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All Journal IPTEK Journal of Proceedings Series Manajemen Bisnis Kompetensi MIX : Jurnal Ilmiah Manajemen Jurnal Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia International Journal of Supply Chain Management Jurnal Samudra Ekonomi dan Bisnis International Journal of Business Studies International Journal of Economics Development Research (IJEDR) Jurnal Scientia Journal of Social Research Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa IIJSE
Daniel Tumpal H. Aruan
Department Of Management, Faculty Of Management And Business, Universitas Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Transportation Other

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Journal : Syntax Literate: Jurnal Ilmiah Indonesia

 1 
Powering Up User Loyalty: Exploring Multidimensional Platform Value and Service Quality in the PLN Mobile Electricity Service Application Platform Fristyan Pradipta; Daniel Tumpal H Aruan
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i12.55140

Abstract

The objective of this research is to explore how digital interactive platforms can assist companies in cultivating brand loyalty for their platforms. This study employs a quantitative approach, collecting a total of 310 questionnaires from PLN Mobile users, a platform operated by the largest electricity company in Indonesia. Respondents were selected using non-probability random sampling, and Structural Equation Modeling was employed as the analysis tool. The findings reveal that among the three multidimensional platform values (functional, cost, and contextual) only functional platform value lacks significant influence on perceived value. Additionally, within the context of PLN Mobile application users, service quality demonstrates a positive and significant direct influence on perceived value, platform brand image, and platform brand loyalty. Furthermore, perceived value exhibits a significant direct influence on continuance intention and platform brand image, although it does not significantly influence platform brand loyalty directly in this context. This research offers a new theoretical framework and managerial insights for value creation in digital interactive platforms. It contributes to the body of knowledge by demonstrating the relationships between various factors influencing brand loyalty in the context of digital platforms. The implications of the research findings on management and business practices are significant. Companies can utilize the insights provided by this research to enhance their digital platform offerings, improve customer satisfaction, and ultimately foster brand loyalty. Additionally, policymakers can use these findings to shape regulations and policies that promote innovation and competitiveness in the digital platform in service industry.
Determinant Factors Influencing Purchase Intention of Electric Cars (BEV) in Indonesia Alfdian Wizqi Putri; Daniel Tumpal Hamonangan Aruan
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i6.59704

Abstract

In response to the escalating global carbon emissions, electric vehicles have emerged as a viable technology capable of mitigating the rise in carbon emissions by offering a more eco-friendly energy source in the transportation sector. This research aims to analyze the impact of perceived usefulness, perceived ease of use, attitude, subjective norms, perceived behavioral control, subjective norms, price value, perceived risk, environmental self-image, infrastructure barrier, monetary and non-monetary incentive policy, and knowledge toward purchase intention in Indonesia using the extended of the combined theory of planned behaviour and technology acceptance model (C-TAM-TPB). employ a quantitative survey with 406 Indonesian adults (over 17, with driver's licenses, no prior EV ownership) recruited through social media (Instagram, Facebook, WhatsApp) between October 17 and November 10, 2023. This research uses quantitative approach 406 Indonesian citizens who lives in Indonesia, have a driving license, and have not had electric car. Distributed The model was evaluated by employing structured questionnaires obtained from 406 respondents in Indonesia and analyzed using PLS-SEM. The findings indicate that perceived behavioral control, price value, non-monetary incentive policy, and knowledge have positive effects and significant toward intention to purchase electric cars (BEV). Both infrastructure barriers and perceived risk have a negative effect on intention. This research also find knowledge considered as significant factor to influence the attitude, perceived usefulness, price value, dan purchase intention.
Co-Authors Adhi Darmawan Supriadi Adhiguna, Hizky Mahar Alfdian Wizqi Putri Amirullah, Taufik Erna Sofriana Imaningsih Fandhy Achmed Belkaoui Thesia Fristyan Pradipta Gabriella Olivia Kristi Ignatius Heruwasto Joseph Julian Aslan Kwee, Evan Ariestine Nathanael Moulidhanty, Tiara Annisa Adhi Prijono Tjiptoherijanto Ramadhan, Muhammad Alvin Ariq Raya Notonegoro Rocky Tarsisius Pantouw Sampurno, Ponco Stacia Reviany Mege Stacia Reviany Mege Yuaniko Paramitra