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All Journal IPTEK Journal of Proceedings Series Manajemen Bisnis Kompetensi MIX : Jurnal Ilmiah Manajemen Jurnal Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia International Journal of Supply Chain Management Jurnal Samudra Ekonomi dan Bisnis International Journal of Business Studies International Journal of Economics Development Research (IJEDR) Jurnal Scientia Journal of Social Research Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa Journal of Economics and Management Scienties IIJSE
Daniel Tumpal H. Aruan
Department Of Management, Faculty Of Management And Business, Universitas Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Transportation Other

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Journal : International Journal of Economics Development Research (IJEDR)

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Factors Influencing Generation Z's Decision to Purchase Second-Hand Clothing on Instagram: An Economic Perspective Moulidhanty, Tiara Annisa Adhi; Aruan, Daniel Tumpal Hamonangan
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 5 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i5.5446

Abstract

This study examines Generation Z's behavior in purchasing second-hand clothing on Instagram, focusing on socio-environmental awareness, preconception, frugality, brand awareness, social prestige, need for uniqueness, scarcity, and perceived competition. Using a quantitative method with 312 respondents aged 17-27, the findings reveal that socio-environmental awareness, social prestige, scarcity, and perceived competition positively influence purchase intention, while brand awareness and preconception have negative effects. Need for uniqueness and frugality are not significant factors. Purchase intention positively affects purchase behavior. The study suggests that sellers should emphasize environmental aspects and scarcity to attract Generation Z consumers.
Role of Mediation Factors in Social Media Marketing’s Influence on Voting Intentions: Implications for Economic Development and Political Engagement Sampurno, Ponco; Aruan, Daniel Tumpal Hamonangan
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.6949

Abstract

This study aims to analyze social media activity in influencing voting intention through various mediating factors, such as political branding, virality (e-WOM), opinions, trust, and religious beliefs. The study employs a Structural Equation Modeling approach based on Partial Least Squares (SEM-PLS) to examine the relationships between variables in the research model. Data were collected from 226 respondents selected based on specific criteria. The findings indicate that Social Media Marketing significantly influences candidate image, party image, voter trust, voter opinion, virality (e-WOM), religious beliefs, and voting intention. Moreover, party image, voter trust, and voter opinion have significant effects on voting intention, while candidate image, virality (e-WOM), and religious beliefs do not show significant effects. In terms of mediation, voter opinion and party image are proven to mediate the relationship between social media activity and voting intention, whereas other variables do not demonstrate significant mediation effects. This study is expected to provide new insights into how social media interactions affect voting intention. The findings also suggest that the success of political campaigns in the digital era requires strategies tailored to specific audiences based on their demographics, social media usage preferences, and religious beliefs.
Co-Authors Adhi Darmawan Supriadi Adhiguna, Hizky Mahar Alfdian Wizqi Putri Amirullah, Taufik Erna Sofriana Imaningsih Gabriella Olivia Kristi Ignatius Heruwasto Joseph Julian Aslan Kristi, Gabriella Olivia Kwee, Evan Ariestine Nathanael Maharani, Tazkia Prifa Matra, Velisia Visiana Moulidhanty, Tiara Annisa Adhi Notonegoro, Raya Pradipta, Fristyan Prijono Tjiptoherijanto Ramadhan, Muhammad Alvin Ariq Rocky Tarsisius Pantouw Sampurno, Ponco Stacia Reviany Mege Stacia Reviany Mege Thesia, Fandhy Achmed Belkaoui Yuaniko Paramitra