Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : JURNAL LENTERA BISNIS

ANTESEDEN KEBERLANJUTAN BISNIS KELUARGA DI KAMPUNG BATIK LAWEYAN DAN KAUMAN SURAKARTA Ari Susanti Utomo Wibisono
JURNAL LENTERA BISNIS Vol 7, No 2 (2018): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v7i2.231

Abstract

AbstractThis study aims to find out about the sustainability of the family business in the villages of Batik Laweyan and Kauman. The success of a family-owned business succession has been revealed to be a very important phenomenon in the sustainability of the family business. This fact documents the importance of large family and investment businesses that have a family business. For good economic and family interests, it is important to determine predictors of family business sustainability. So this study will examine the factors that influence the involvement of future generations in the sustainability of family business. The total sample of 60 respondents is 30 respondents in Batik Laweyan Village and 30 respondents in Kauman Batik Village. The analysis used in this study is SPSS 21 with multiple linear analysis. The results of the research show that Entrepreneurial Thinking has a positive and significant effect, Entrepreneurial Knowledge Sharing has no effect and significant Family Business Sustainability. Successor Experience has a significant positive effect on Family Business Sustainability. Intergeneration conflict solution has a positive and significant effect on Family Business Sustainability. Keywords: Entrepreneurial Thinking, Entrepreneurial Knowledge Sharing, Successor Experiences, Intergeneration Conflict Solution.
MENGUJI LITERASI KEUANGAN, GAYA HIDUP DAN PENGENDALIAN DIRI TERHADAP PERILAKU KONSUMTIF MILLENIAL PENGGUNA GO-JEK SUKOHARJO Rafika Putri Pratiwi; Ari Susanti
JURNAL LENTERA BISNIS Vol 11, No 1 (2022): JURNAL LENTERA BISNIS, Januari 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v11i1.502

Abstract

This research intends to find the effect of Financial Literacy, Lifestyle and Self-Control on Millennial Consumptive Behavior of Go-Jek Users in Sukoharjo Regency. Purposive sampling is a sampling technique carried out in this study based on certain characteristics that have a relationship with population characteristics. In this study, the population and sample were based on the following criteria: the millennial generation born in 1980-2000 and at least 2 users of the Go-Jek application. A total of 125 respondents are the samples used in this study. The analysis used is multiple regression test using the SPSS program. Based on this study, the results showed that: (1) Financial literacy had no significant effect on consumptive behavior, (2) Lifestyle had a significant effect on consumptive behavior, (3) Self-control had an effect on consumptive behavior.Key words: Financial Literacy, Lifestyle, Self-Control and Comsumptive Behavior
BRAND AWARENESS, BRAND LOYALTY, BRAND ASSOCIATION, DAN PERCEIVED QUALITY TERHADAP CUSTOMER LOYALTY LAYANAN MOBILE BANKING M-BCA Sintara Kunfahmi Padmawati; Ari Susanti
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.804

Abstract

Digitalization in the banking industry has had an impact on the pressure to keep abreast of the times by making various adjustments that have triggered many banks to compete to provide innovative online banking services and increase their existence to maintain customer loyalty. This research aims to determine the effect of brand awareness, brand loyalty, brand association and perceived quality on customer loyalty. The type of research carried out is quantitative research. The population in this research is M-BCA service customers in Solo Raya who have the M-BCA mobile banking application and have used M-BCA mobile banking at least 5 times. The sample used was 100 respondents who were taken using the purposive sampling technique and the data collection method used in this study was a questionnaire. The results of the analysis using multiple linear regression explained that the brand awareness variable did not have a significant effect on the customer loyalty variable, while the brand loyalty, brand association and perceived quality variables had a significant effect on customer loyalty. The results of the F test analysis explain that brand awareness, brand loyalty, brand association and perceived quality simultaneously have a significant influence on customer loyalty.Key words: Brand Awareness, Brand Loyalty, Brand Association, Perceived Quality, Customer Loyalty.