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All Journal Jurnal Bahana Manajemen Pendidikan Tadbir : Jurnal Studi Manajemen Pendidikan Syntax Literate: Jurnal Ilmiah Indonesia Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekonomi Klabat Journal of Management Advances: Jurnal Ekonomi & Bisnis JER
Yeane Koyongian
Faculty Of Economics And Business, Universitas Klabat, Manado, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis bibliometrik manajemen pembelajaran digital Ronny Walean; Yeane Koyongian; Frandy Walean
Jurnal Bahana Manajemen Pendidikan Vol 13, No 1 (2024): Volume 13 Nomor 1 Tahun 2024
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jbmp.v13i1.128231

Abstract

Pengintegrasian manajemen pembelajaran dengan teknologi digital menjadi fokus penting dalam pengembangan pendidikan di era digital. Namun, penelitian yang secara langsung menghubungkan kedua domain ini masih terbatas. Penelitian ini bertujuan untuk menganalisis tren penelitian terkait manajemen pembelajaran digital dalam konteks pendidikan untuk memahami keragaman fokus dan integrasi antara kedua domain tersebut. Pendekatan bibliometrik digunakan untuk menganalisis klaster dan tren dalam literatur terkait. Hasil analisis menunjukkan bahwa meskipun manajemen pembelajaran menjadi fokus utama, penelitian yang secara langsung menggabungkan manajemen pembelajaran dengan pembelajaran digital masih minim. Hal ini menunjukkan perlunya peningkatan kesadaran dan penelitian yang lebih aktif dalam mengintegrasikan konsep ini. Sebagai rekomendasi, para peneliti dan praktisi pendidikan perlu memperkaya wawasan dalam bidang ini untuk mengembangkan strategi pembelajaran yang inovatif dan adaptif. Kesimpulannya, integrasi antara manajemen pembelajaran dan pembelajaran digital menjadi kunci untuk meningkatkan kualitas pendidikan di era digital.
Pengaruh Media Sosial, Kepercayaan, Keterlibatan Konsumen, dan Loyalitas Terhadap Keputusan Pembelian Produk Fashion Skintific Koyongian, Yeane; Walean, Ronny H.; Dungus, Jane
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i8.61541

Abstract

This study aims to explore the influence of social media, trust, consumer engagement, and loyalty on purchasing decisions of Skintific brand fashion products. With a quantitative approach, primary data was collected through an online survey using a Google Forms questionnaire. A total of 212 respondents, who are active users of social media and Skintific products, completed the questionnaire completely. Data analysis was carried out using SmartPLS 3 software with the SEM PLS method. Most of the respondents were aged 17-25 years old and the majority were women. The results showed that consumer trust had the most significant influence on purchasing decisions (coefficient of 0.476), followed by loyalty (0.350), while the impact of social media was smaller (0.098). Additionally, active consumer engagement contributes greatly to loyalty, as engaged consumers are more likely to be loyal to the brand. These findings underscore the importance of building trust and loyalty through meaningful interactions with consumers. This study recommends that Skintific prioritize transparency and improving product quality to strengthen consumer trust. Additionally, social media integration with comprehensive marketing strategies, loyalty programs, and interactive campaigns can increase consumer engagement and loyalty. This study provides valuable insights for practitioners and academics in understanding consumer behavior in the digital age.
Influential Elements in Consumer Decision-Making on E-Commerce Applications: A Study in North Minahasa Walean, Frandy; Walean, Ronny; Koyongian, Yeane
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1400

Abstract

This study investigates the key factors influencing consumer purchasing decisions through e-commerce applications in North Minahasa Regency, Indonesia. While prior research has largely concentrated on national and urban markets, limited empirical evidence exists regarding consumer behavior in regional contexts. Addressing this gap, the study employs an exploratory factor analysis approach using data collected from 152 respondents who meet specific e-commerce usage criteria. Principal component analysis revealed four dominant factors affecting purchasing decisions: Shopping Convenience, Technological Advancement, Attractive Features, and Social Influence. These factors together explain 70.92% of the total variance in consumer decision-making. Shopping Convenience emerged as the most influential, highlighting the importance of trust, security, and ease of use. The findings provide valuable insights for both academia and e-commerce stakeholders, particularly in optimizing marketing strategies and platform development to suit regional consumer needs. Limitations include geographical scope, sample diversity, and platform generalization. Future research is recommended to explore a broader demographic and additional influencing variables, such as environmental or technological innovations.
The Role of Satisfaction Customer To Brand Loyalty on Tokopedia Koyongian, Yeane; Walean, Frandy
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1611

Abstract

Study This aim For analyze influence quality products and quality service to loyalty brand with satisfaction customer as variables mediation among users of the Tokopedia e-commerce platform in North Minahasa . The research method used is approach quantitative with technique data collection through online questionnaire to 208 respondents who had transactions on Tokopedia. Testing hypothesis done with using equation model structural based on Partial Least Square (PLS) with help device soft SmartPLS 3.0. Research results show that quality products and quality service influential positive and significant to satisfaction Customers . Quality the product is also proven influential positive and significant in a way direct to loyalty brand , whereas quality service No influential direct to loyalty brand . Satisfaction customer proven influential positive and significant to loyalty brand , as well as play a role as variables mediation , where satisfaction customer mediate in a way partial influence quality product to loyalty brand and mediate in a way full influence quality service to loyalty Tokopedia brand in North Minahasa . Findings This confirm importance increase quality products and services For build satisfaction in the end strengthen loyalty brand .
A 25-Year Review of Customer Relationship Management Research in Indonesia: Evolution, Trends, and Future Directions Yeane Koyongian; Deske W. Mandagi
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2277

Abstract

Academic interest in Customer Relationship Management (CRM) has grown substantially, reflecting its strategic importance in enhancing customer value, loyalty, and organizational performance. This study systematically reviews and maps the evolution and dominant themes of CRM research in Indonesia over 25 years (2000–2025). Using a systematic literature review (SLR) of the Scopus database, 469 articles were initially identified and filtered to 226 final studies based on inclusive criteria. Bibliometric mapping and content analysis reveal six major research clusters: customer satisfaction and value; supply chain management and sustainability; business and marketing performance; loyalty and consumer behavior; relationship and customer management; and management and organizational issues. The review also identifies emerging themes, including artificial intelligence and big data analytics in CRM, omnichannel customer management, sustainable customer relationships, and the influence of Indonesia’s cultural and institutional context. By synthesizing established and emerging research streams, this study provides a comprehensive overview of CRM scholarship in Indonesia and offers directions for future theoretical and empirical research.
Digital Customer Experience: Retrospective Insights And Future Directions Koyongian, Yeane; Mandagi, Deske W.
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 5 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i5.11073

Abstract

The rapid acceleration of digital transformation and rising customer expectations have positioned Digital Customer Experience (DCX) as a critical yet fragmented research domain. This study systematically reviews the DCX literature to identify key research trends, dominant themes, theoretical foundations, and methodological approaches. Using a PRISMA-guided systematic literature review of 365 Scopus-indexed journal articles, the study employs bibliometric and content analysis techniques. The findings reveal a significant increase in DCX research, particularly after 2020, with core themes centered on customer experience, digital transformation, and digital marketing. Six major thematic clusters emerge, including value creation, technology, engagement, consumer behavior, customer journey, and business performance. The results also indicate a dominance of qualitative and conceptual studies, alongside a growing adoption of quantitative methods such as structural equation modeling. Despite diverse theoretical applications, the field remains fragmented, highlighting the need for integrative frameworks. This study contributes by consolidating the intellectual structure of DCX research and proposing future research directions using the TCCM framework. Practically, it offers insights for organizations to design integrated and customer-centric digital experiences that enhance engagement, satisfaction, and competitive advantage
Data-Driven Decision Making in Marketing: Trends, Insights, and Future Research Outlook Yeane Koyongian; Deske W. Mandagi
Advances: Jurnal Ekonomi & Bisnis Vol. 4 No. 1 (2026): January - February
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v4i1.916

Abstract

Purpose: The rapid growth of big data, artificial intelligence, and advanced analytics has transformed Data-Driven Decision Making (DDM) into a strategic capability for contemporary marketing. Despite the increasing volume of research, the literature remains fragmented across multiple disciplines and application domains, limiting a comprehensive understanding of its intellectual development and future directions. Research Method: This study systematically reviews the DDM literature through a PRISMA-guided systematic literature review (SLR) and bibliometric analysis of 426 Scopus-indexed journal articles published between 1993 and 2025. Results and Discussion: The findings identify eight major research clusters: Data-Driven Marketing and Decision Making, Digital Marketing and Artificial Intelligence, Big Data Analytics and Consumer Intelligence, Commerce and Predictive Analytics, Information Management and Machine Learning, Market Segmentation and Customer Analytics, Retail Analytics and Competitive Strategy, and Social Media Analytics. Overlay visualization reveals a clear thematic evolution from early research focused on big data, customer analysis, and market segmentation toward emerging themes such as artificial intelligence, digital marketing, privacy, sustainability, and data-driven strategy. Implications: Building on these findings, the study develops a future research agenda using the Theory–Context–Characteristics–Methodology (TCCM) framework, highlighting opportunities for stronger theoretical foundations, broader contextual applications, greater attention to ethical and sustainability issues, and more sophisticated methodological approaches. Originality: By consolidating the intellectual structure and evolution of DDM research, this study provides a foundation for advancing future scholarship and guiding the strategic application of data-driven marketing practices.
Corporate Social Responsibility In Consumer Behaviour Research: A Bibliometric–Systematic Review Yeane Koyongian; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jgsxvv08

Abstract

Corporate social responsibility (CSR) increasingly shapes consumer attitudes, relationships, and behavioural decisions, yet the literature remains fragmented across theories, methods, industries, and geographical contexts. This study conducts a bibliometric and systematic review of 506 journal articles to map the field’s development, identify publication and citation patterns, and examine its theoretical, methodological, and thematic structure. The findings reveal five interconnected research clusters: CSR-driven purchasing and responsible supply-chain decisions; CSR communication, consumer perceptions, and market responses; CSR-based brand relationships and customer outcomes; corporate reputation, trust, and CSR credibility; and consumer attitudes and emotional responses to responsible marketing. The field has evolved from an early emphasis on business ethics, philanthropy, stakeholder accountability, and corporate reputation toward more consumer-centred research on authenticity, motive attribution, trust, identification, loyalty, advocacy, willingness to pay, responsible consumption, avoidance, and boycotting behaviour. Based on these findings, the study proposes the Integrated CSR–Consumer Behaviour Framework, explaining how CSR practices and communication shape consumer perceptions of fit, authenticity, credibility, transparency, and corporate motives. These evaluations subsequently influence emotional, relational, and behavioural responses, subject to consumer, organisational, industry, cultural, and market conditions. The review consolidates fragmented knowledge and identifies directions for more theoretically integrated, context-sensitive, and methodologically diverse research.
Co-Authors Deitje Adolfien Katuuk Delli Sabudu Deske W. Mandagi Dungus, Jane Fientje J A Oentoe Frandy Melvin Walean Henny N Tambingon Jeffry SJ Lengkong Jeffry Sony Junus Lengkong Joulanda A. M. Rawis Mozes Markus Wullur Ronny Hansje Walean Rotty, Viktory Nicodemus Joufree Walean, Frandy