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Analisis bibliometrik manajemen pembelajaran digital Ronny Walean; Yeane Koyongian; Frandy Walean
Jurnal Bahana Manajemen Pendidikan Vol 13, No 1 (2024): Volume 13 Nomor 1 Tahun 2024
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jbmp.v13i1.128231

Abstract

Pengintegrasian manajemen pembelajaran dengan teknologi digital menjadi fokus penting dalam pengembangan pendidikan di era digital. Namun, penelitian yang secara langsung menghubungkan kedua domain ini masih terbatas. Penelitian ini bertujuan untuk menganalisis tren penelitian terkait manajemen pembelajaran digital dalam konteks pendidikan untuk memahami keragaman fokus dan integrasi antara kedua domain tersebut. Pendekatan bibliometrik digunakan untuk menganalisis klaster dan tren dalam literatur terkait. Hasil analisis menunjukkan bahwa meskipun manajemen pembelajaran menjadi fokus utama, penelitian yang secara langsung menggabungkan manajemen pembelajaran dengan pembelajaran digital masih minim. Hal ini menunjukkan perlunya peningkatan kesadaran dan penelitian yang lebih aktif dalam mengintegrasikan konsep ini. Sebagai rekomendasi, para peneliti dan praktisi pendidikan perlu memperkaya wawasan dalam bidang ini untuk mengembangkan strategi pembelajaran yang inovatif dan adaptif. Kesimpulannya, integrasi antara manajemen pembelajaran dan pembelajaran digital menjadi kunci untuk meningkatkan kualitas pendidikan di era digital.
Analisis Keputusan Konsumen Dalam Penggunaan Fasilitas Kartu Kredit Walean, Frandy; Koyongian, Yeane; Walean, Ronny
SEIKO : Journal of Management & Business Vol 8, No 2 (2025): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v8i2.9667

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi keputusan konsumen di kota Manado dalam menggunakan fasilitas kartu kredit Bank Mandiri. Latar belakang penelitian ini berangkat dari perkembangan sistem pembayaran yang semakin modern ditandai dengan peningkatan volume transaksi non tunai di Indonesia termasuk di Sulawesi Utara. Desain penelitian ini menggunakan metode survei dengan pendekatan kuantitatif. Data dikumpulkan melalui kuesioner yang dikembangkan dari wawancara mendalam dengan pengguna kartu kredit kemudian diuji validitas dan reliabilitasnya sebelum disebarkan kepada 200 responden dengan 192 responden layak dianalisis. Analisis data dilakukan menggunakan teknik analisis faktor eksploratori dan rotasi varimax. Hasil penelitian menunjukkan terdapat tujuh faktor utama yang mempengaruhi penggunaan kartu kredit Mandiri yaitu iklan, kualitas layanan, promo, citra perusahaan, fasilitas transaksi, keunikan manfaat, dan kemudahan berbelanja. Faktor iklan tercatat memberikan kontribusi variasi terbesar yaitu 39,254%. Temuan ini memberikan implikasi praktis bagi Bank Mandiri untuk memperkuat strategi pemasaran, meningkatkan kualitas layanan, serta mengembangkan fasilitas dan manfaat kartu kredit yang relevan dengan kebutuhan konsumen. Penelitian ini diharapkan dapat menjadi dasar pengambilan keputusan manajerial dalam upaya peningkatan kepuasan dan loyalitas nasabah. Kata Kunci: Kartu Kredit, Analisis Faktor, Perilaku Konsumen, Kota Manado
Pengaruh Media Sosial, Kepercayaan, Keterlibatan Konsumen, dan Loyalitas Terhadap Keputusan Pembelian Produk Fashion Skintific Koyongian, Yeane; Walean, Ronny H.; Dungus, Jane
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i8.61541

Abstract

This study aims to explore the influence of social media, trust, consumer engagement, and loyalty on purchasing decisions of Skintific brand fashion products. With a quantitative approach, primary data was collected through an online survey using a Google Forms questionnaire. A total of 212 respondents, who are active users of social media and Skintific products, completed the questionnaire completely. Data analysis was carried out using SmartPLS 3 software with the SEM PLS method. Most of the respondents were aged 17-25 years old and the majority were women. The results showed that consumer trust had the most significant influence on purchasing decisions (coefficient of 0.476), followed by loyalty (0.350), while the impact of social media was smaller (0.098). Additionally, active consumer engagement contributes greatly to loyalty, as engaged consumers are more likely to be loyal to the brand. These findings underscore the importance of building trust and loyalty through meaningful interactions with consumers. This study recommends that Skintific prioritize transparency and improving product quality to strengthen consumer trust. Additionally, social media integration with comprehensive marketing strategies, loyalty programs, and interactive campaigns can increase consumer engagement and loyalty. This study provides valuable insights for practitioners and academics in understanding consumer behavior in the digital age.
Influential Elements in Consumer Decision-Making on E-Commerce Applications: A Study in North Minahasa Walean, Frandy; Walean, Ronny; Koyongian, Yeane
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1400

Abstract

This study investigates the key factors influencing consumer purchasing decisions through e-commerce applications in North Minahasa Regency, Indonesia. While prior research has largely concentrated on national and urban markets, limited empirical evidence exists regarding consumer behavior in regional contexts. Addressing this gap, the study employs an exploratory factor analysis approach using data collected from 152 respondents who meet specific e-commerce usage criteria. Principal component analysis revealed four dominant factors affecting purchasing decisions: Shopping Convenience, Technological Advancement, Attractive Features, and Social Influence. These factors together explain 70.92% of the total variance in consumer decision-making. Shopping Convenience emerged as the most influential, highlighting the importance of trust, security, and ease of use. The findings provide valuable insights for both academia and e-commerce stakeholders, particularly in optimizing marketing strategies and platform development to suit regional consumer needs. Limitations include geographical scope, sample diversity, and platform generalization. Future research is recommended to explore a broader demographic and additional influencing variables, such as environmental or technological innovations.
The Role of Satisfaction Customer To Brand Loyalty on Tokopedia Koyongian, Yeane; Walean, Frandy
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1611

Abstract

Study This aim For analyze influence quality products and quality service to loyalty brand with satisfaction customer as variables mediation among users of the Tokopedia e-commerce platform in North Minahasa . The research method used is approach quantitative with technique data collection through online questionnaire to 208 respondents who had transactions on Tokopedia. Testing hypothesis done with using equation model structural based on Partial Least Square (PLS) with help device soft SmartPLS 3.0. Research results show that quality products and quality service influential positive and significant to satisfaction Customers . Quality the product is also proven influential positive and significant in a way direct to loyalty brand , whereas quality service No influential direct to loyalty brand . Satisfaction customer proven influential positive and significant to loyalty brand , as well as play a role as variables mediation , where satisfaction customer mediate in a way partial influence quality product to loyalty brand and mediate in a way full influence quality service to loyalty Tokopedia brand in North Minahasa . Findings This confirm importance increase quality products and services For build satisfaction in the end strengthen loyalty brand .
A 25-Year Review of Customer Relationship Management Research in Indonesia: Evolution, Trends, and Future Directions Koyongian, Yeane; Mandagi, Deske W.
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2277

Abstract

Academic interest in Customer Relationship Management (CRM) has grown substantially, reflecting its strategic importance in enhancing customer value, loyalty, and organizational performance. This study systematically reviews and maps the evolution and dominant themes of CRM research in Indonesia over 25 years (2000–2025). Using a systematic literature review (SLR) of the Scopus database, 469 articles were initially identified and filtered to 226 final studies based on inclusive criteria. Bibliometric mapping and content analysis reveal six major research clusters: customer satisfaction and value; supply chain management and sustainability; business and marketing performance; loyalty and consumer behavior; relationship and customer management; and management and organizational issues. The review also identifies emerging themes, including artificial intelligence and big data analytics in CRM, omnichannel customer management, sustainable customer relationships, and the influence of Indonesia’s cultural and institutional context. By synthesizing established and emerging research streams, this study provides a comprehensive overview of CRM scholarship in Indonesia and offers directions for future theoretical and empirical research.