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All Journal Jurnal Ilmiah Mahasiswa FEB Jurnal Psikohumanika JAKBS JEBD Jurnal Intelek Dan Cendikiawan Nusantara
Eko Budi Prastyo
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Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Public Health Social Sciences Other

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Journal : JEBD

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Analisis Swot Pada Umkm "Cemilan Nusantara" Dalam Pengembangan Produk Keripik Singkong Premium Di Era Digitalisasi Eko Budi Prastyo Eko Budi Prastyo
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

The "Cemilan Nusantara" MSME produces premium cassava chips made from organic cassava with a variety of modern flavors. Amidst the development of digitalization and changes in consumer behavior, a SWOT analysis is necessary to identify the strengths, weaknesses, opportunities, and threats faced in developing its business. This study uses a descriptive method with a SWOT approach to design a relevant business strategy. The results indicate that "Cemilan Nusantara" is in Quadrant I (aggressive strategy), thus needing to maximize internal strengths and external opportunities to strengthen its competitiveness in the local and digital markets.
Co-Authors Dian Wismar’ein Hafiz Nurqoiri Kusmiyadi Kusmiyadi M Asep Saipul Mubarok Mahasin zainuddin al faqih Mellyyanah Wardiatul Janah Mochamad Widjanarko Mohammad Khasan Naufal Zaki Azlya