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All Journal JMB : Jurnal Manajemen dan Bisnis Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Yanthi Meitry Gunawan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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PENGARUH PERSEPSI DAN PELAYANAN TERHADAP MINAT BELI KONSUMEN DAPUR KWALLI (Studi Pada Konsumen Rumah Makan Dapur Kwalli Kota Tangerang) Yanthi Meitry Gunawan
JMB : Jurnal Manajemen dan Bisnis Vol 6, No 1 (2017): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v6i1.993

Abstract

This study aims to determine whether perceptions and services have a positive and significant effect on consumer buying interest of Dapur Kwalli either partially or simultaneously. The research method used descriptive analysis method and multiple regression analysis method. This research uses primary data and secondary data. Researchers used 100 respondents as a sample. The results showed that perceptions and services have a positive and significant effect on consumer buying interest of Dapur Kwalli partially and simultaneously.Penelitian ini bertujuan untuk mengetahui apakah persepsi dan layanan berpengaruh positif dan signifikan terhadap minat beli konsumen Dapur Kwalli baik secara parsial maupun simultan. Metode penelitian menggunakan metode analisis deskriptif dan metode analisis menggunakan regresi berganda. Penelitian ini menggunakan data primer dan data sekunder. Peneliti menggunakan 100 responden sebagai sampel. Hasil penelitian menunjukkan bahwa persepsi dan layanan memiliki pengaruh positif dan signifikan terhadap minat beli konsumen Dapur Kwalli secara parsial dan simultan.
Peningkatan Motivasi Karir dan Kapasitas Pengusaha Mikro dalam Membangun Masa Depan yang Berkelanjutan di Desa Warnasari, Cileunca, Pangalengan: Pengabdian Eti Jumiati; Yanthi Meitry Gunawan; Venny Oktaviany; Rezkiyana Hikmah; Damdam Damiyana
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1828

Abstract

The objective of this community service activity is to enhance career motivation and the capacity of micro-entrepreneurs in Warnasari Village, Cileunca, Pangalengan, so they can develop more sustainable and competitive businesses. The method used was training, which included interactive lectures, group discussions, and practical simulations on business planning, financial management, branding, and the use of technology in marketing. Evaluation was conducted using pre-tests and post-tests to measure changes in participants’ understanding. The results showed a significant increase in participants’ understanding of business management and planning, as well as the development of follow-up plans to grow their businesses. However, challenges remain, particularly limited capital and access to ongoing mentoring. The implication of this activity highlights the importance of long-term mentoring to support micro-entrepreneurs in applying the knowledge gained, and the need to expand access to capital and marketing to ensure sustainable business growth.
Co-Authors Damdam Damiyana Eti Jumiati Rezkiyanah Hikmah Venny Oktaviany