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All Journal Buana Ilmu JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Jurnal Pengabdian Masyarakat dan Riset Pendidikan Brilliant International Journal of Management and Tourism
Damdam Damiyana
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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ANALISIS PENGARUH KUALITAS PRODUK, CITRA MEREK TERHADAP MINAT BELI KONSUMEN MELALUI APLIKASI TIKET ON LINE Dingot Hamonangan Ismail; Damdam Damiyana; Kania Farida
BUANA ILMU Vol 6 No 2 (2022): Buana Ilmu
Publisher : Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/bi.v6i2.2346

Abstract

Tujuan penelitian ini untuk mendapatkan data empiris, fakta, informasi yang valid dan dapat dipercaya (reliable ) mengenai analisis faktor kualitas produk, citra merek dan pengaruhnya terhadap minat beli konsumen melalui aplikasi tiket online. Penelitian ini merupakan penelitian kuantitatif. Terdapat dua variabel bebas yaitu kualitas produk (X1), Citra merek (X2) dan satu variabel terikat yaitu Minat beli Konsumen (Y). Pengumpulan data dilakukan dengan cara survei. Teknik analisis data menggunakan analisis regresi linear berganda. Populasi dalam penelitian ini adalah konsumen yang pernah membeli tiket menggunakan aplikasi tiket on line, dimana terdapat sebanyak 108 Responden yang memberikan jawaban melalui google form. Hasil penelitian menunjukkan, Terbukti bahwa Kualitas Produk secara parsial berpengaruh secara signifikan terhadap Minat Beli masyarakat,Terbukti bahwa Citra Merk secara parsial berpengaruh tetapi tidak signifikan terhadap Minat Beli masyarakat serta terbukti bahwa Kualitas Produk dan Citra Merk secara bersama-sama berpengaruh secara signifikan terhadap Minat Beli masyarakat,. Kata Kunci: Kualitas Produk, Citra Merk, Minat Beli, Aplikasi Tiket On-line The purpose of this study was to obtain empirical data, facts, valid and reliable information regarding the analysis of product quality factors, brand image and their influence on consumer buying interest through online ticket applications. This research is a quantitative research. There are two independent variables, namely product quality (X1), brand image (X2) and one dependent variable, namely consumer buying interest (Y). Data was collected by means of a survey. The data analysis technique used multiple linear regression analysis. The population in this study were consumers who had bought tickets using the online ticket application, where there were 108 respondents who gave answers via google form. The results showed, it was proven that product quality partially had a significant effect on people's buying interest, it was proven that brand image had a partial but not significant effect on people's buying interest and it was proven that product quality and brand image together had a significant effect on buying interest. public, Keywords: Product Quality, Brand Image, Buying Interest, On-line Ticket Application
Strategi Pemasaran dalam Meningkatkan Kepercayaan Calon Customer PT. Alissha Butik Indonesia di Masa Pandemi Covid-19 Damdam Damiyana; Donny Oktavian Syah; Nur Imama
JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Vol 2 No 2 (2022): Juni 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/jebdeker.v2i2.119

Abstract

Penelitian ini dilatar belakangi dengan adanya penerapan strategi dalam peningkatan kepercayaan calon customer terhadap PT. Alissha Butik Indonesia di masa pandemi covid-19. Tujuan dari penelitian ini untuk mengetahui strategi pemasaran yang digunakan oleh PT. Alissha Butik Indonesia dalam meningkatkan kepercayaan calon customer di masa pandemi covid-19. Metode penelitian yang digunakan oleh peneliti adalah metode penelitian kualiatif yang bersifat deskriptif. Penelitian ini dilakukan untuk mengetahui strategi pemasaran dalam meningkatkan kepercayaan calon customer di masa pandemi covid-19. Dalam hal ini peneliti menggunakan teknik pengumpulan data seperti: observasi, wawancara dan dokumentasi serta instrumen pengumpulan data yang merupakan alat bantu yang dipilih dan digunakan oleh peneliti dalam kegiatan mengumpulan data agar kegiatan tersebut menjadi sistematis dan lebih terarah. Hasil penelitian menunjukan bahwa strategi pemasaran terutama pada strategi promosi yang diterapkan oleh PT. Alissha Butik Indonesia di masa pandemi sejauh ini berjalan sesuai dengan yang diharapkan, adanya peningkatan terutama dalam kepercayaan calon customer di masa pandemi terlihat dari respon para customer yang telah berkerjasama dengan PT. Alissha Butik Indonesia serta sejauh ini belum ada kendala yang signifikan dari berlangsungnya penerapan strategi ini.
Peningkatan Motivasi Karir dan Kapasitas Pengusaha Mikro dalam Membangun Masa Depan yang Berkelanjutan di Desa Warnasari, Cileunca, Pangalengan: Pengabdian Eti Jumiati; Yanthi Meitry Gunawan; Venny Oktaviany; Rezkiyana Hikmah; Damdam Damiyana
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1828

Abstract

The objective of this community service activity is to enhance career motivation and the capacity of micro-entrepreneurs in Warnasari Village, Cileunca, Pangalengan, so they can develop more sustainable and competitive businesses. The method used was training, which included interactive lectures, group discussions, and practical simulations on business planning, financial management, branding, and the use of technology in marketing. Evaluation was conducted using pre-tests and post-tests to measure changes in participants’ understanding. The results showed a significant increase in participants’ understanding of business management and planning, as well as the development of follow-up plans to grow their businesses. However, challenges remain, particularly limited capital and access to ongoing mentoring. The implication of this activity highlights the importance of long-term mentoring to support micro-entrepreneurs in applying the knowledge gained, and the need to expand access to capital and marketing to ensure sustainable business growth.
Resilience in Human Resource Management: Organizational Adaptation Strategies in the Tourism Industry during Times of Uncertainty and Crisis Retno Widowati; Damdam Damiyana
Brilliant International Journal Of Management And Tourism Vol. 5 No. 2 (2025): June : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i2.4718

Abstract

Organizational resilience has become a strategic necessity in increasingly volatile and uncertain environments. This study examines how strategic human resource management (HRM) practices specifically HR flexibility, leadership agility, and strategic workforce planning contribute to enhancing organizational resilience. The research problem lies in the fragmented understanding of how these HR components interact and under what conditions they effectively foster resilience. To address this, the study aims to develop a conceptual model integrating these three HRM dimensions, with employee engagement as a mediating variable and organizational culture as a moderating factor. A qualitative exploratory approach was applied through a structured literature review of 35 peer reviewed articles published between 2020 and 2024. Thematic content analysis was conducted using NVivo software to identify patterns and relationships among the variables. The findings reveal that HR flexibility supports operational adaptability, leadership agility enhances strategic responsiveness, and workforce planning ensures long term preparedness. Employee engagement amplifies the effectiveness of these HR strategies, while organizational culture determines the extent to which they translate into resilience outcomes. This integrative framework highlights the importance of aligning HR practices within a supportive cultural context. The study concludes that organizational resilience emerges not from isolated HR initiatives but from their synergistic interaction within a dynamic capability framework. These findings offer both theoretical contributions and practical implications for HR leaders seeking to strengthen resilience through human capital strategies.
Co-Authors Dingot Hamonangan Ismail Donny Oktavian Syah Eti Jumiati Kania Farida Nur Imama Retno Widowati Rezkiyanah Hikmah Venny Oktaviany Yanthi Meitry Gunawan