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All Journal Jurnal Akuntansi Bisnis JABE (Journal of Accounting and Business Education) Binus Business Review Jurnal AKSI (Akuntansi dan Sistem Informasi) Jurnal Pengabdian Masyarakat Jamak Jurnal Riset Terapan Akuntansi JASF (Journal of Accounting and Strategic Finance) Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) Jurnal Pariwisata Nusantara
Hadi Jauhari
Politeknik Negeri Sriwijaya
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Persepsi Pengunjung Objek Wisata Museum Sultan Mahmud Badaruddin II Palembang Bagas Eka Saputra; Hadi Jauhari; Lisnini
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 1 No. 6 (2021): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Desember 2021
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jtiemb.v1i6.4363

Abstract

This study aims to determine the visitor's perception of the marketing mix of product, price, location, promotion, people, process, and physical evidence. This study uses a qualitative research method with a descriptive quantitative approach with data collection techniques in the form of interviews with the main informants, observations and distribution of questionnaires to 100 respondents. Of the seven mixes, each of them got an average response of respondents' achievements that fall into the Good criteria, but only three of these 7 marketing mixes such as product mix, location and promotion have a significant effect on visitor perceptions.
Pengaruh Ketepatan Waktu, Akurasi, Kesopanan, Kemudahan, Kenyamanan, dan Atribut Pendukung terhadap Keputusan Menggunakan GrabCar Muhammad Safriudin; Hadi Jauhari; Lisnini
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 1 No. 6 (2021): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Desember 2021
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jtiemb.v1i6.4364

Abstract

The purpose of this study was to see the effect of Timeliness, Accuracy, Politeness, Ease, Comfort, and Supporting Attributes on Decisions Using GrabCar. The method used is quantitative with data retrieval techniques through questionnaires to tourists who have used GrabCar to amanzi water park attractions numbering 100 respondents. The data analysis using multiple regression analysis. This study shows that Timeliness, Ease, and Comfort have a significant-positive influence on the Decision Using GrabCar as Tourist Transportation. Meanwhile, Accuracy, Politeness, and Supporting Attributes do not have a significant impact. GrabCar's accuracy, politeness, and supporting attributes need to be improved so as to improve decisions using GrabCar.
Strategi Pengembangan Usaha pada Rumah Makan Talago Jaya Palembang menggunakan Analisis Bisnis Model Canvas (BMC) Nugraha Ikhwanul Muslimin; Hadi Jauhari; Fetty Maretha
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 4 No. 3 (2024): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Desember 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14949637

Abstract

Rumah makan Telago Jaya merupakan rumah makan yang memiliki ciri khas masakan Minang yang berlokasikan di Jl Bambang Utoyo, 5 Ilir, Kec. Ilir Tim. II, Kota Palembang, Sumatera Selatan 30111. Penulis memetakan 9 blok bisnis model canvas pada Rumah makan Telago Jaya dan masih terlihat bahwa rumah makan tersebut masih memasarkan produknya secara offline saja. Maka dari itu penulis membuatkan akun Instagram @telagojaya untuk membantu mengenalkan rumah makan Telago Jaya pada masyarakat sekitar dan meningkatkan penjualannya melalui aplikasi tersebut.
The Role of Promotion and Tourism Activities in Strengthening the Community Economy: Case Study of Lake Shuji Mutiara Salsabila; Hadi Jauhari; Yulia Pebrianti
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 2 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i2.14120

Abstract

Purpose: Tourism holds great potential for enhancing community economic growth, especially in rural areas. This study aims to analyze the influence of tourism promotion and tourism activities on the economic well-being of communities around Danau Shuji, Lembak Village, Muara Enim Regency. Method: A quantitative method with multiple linear regression analysis was used, based on data from 98 purposively selected respondents. The results show that both promotion and tourism activities significantly influence economic well-being (R² = 0.536). Result: This study concludes that community-based tourism development requires the strengthening of digital promotion, diversification of attractions, and inclusive institutions to ensure long-term economic and social benefits. Contribution: Partially, tourism activities had a greater impact than promotion. Tourism activities have created new income sources, opened job opportunities, and encouraged the growth of local MSMEs. In addition to economic impact, community participation in tourism also fosters social transformation, including the increasing involvement of youth and women.
Co-Authors Alditia Detmuliati Alfitriani Alfitriani Arrumaisha Hotimah Bagas Eka Saputra Dian Anggola Eka Jumarni Esya Alhadi Evada Dewata dewata Fetty - Maretha Habsah Binti Haji Mohamad Sabli Indriani .I. Astuti Kartini Binti Che Ibrahim Lisda Tampubolon Lisnini Lisnini Misfi El Auda Muhammad Safriudin Mutiara Salsabila Nelly Masnila Nugraha Ikhwanul Muslimin Periansya Diah Elvina Desi Indriasari Periansya Periansya Sari Lestari Zainal Ridho Yulia Pebrianti Yuliana Sari