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All Journal Niagawan Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Quantitative Economics Journal Jurnal Mantik EDUTEC : Journal of Education And Technology Equity: Jurnal Ekonomi JURNAL TEKNOLOGI INFORMASI & KOMUNIKASI DALAM PENDIDIKAN Innovative: Journal Of Social Science Research International Journal of Economic, Technology and Social Sciences (Injects) Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Jurnal Ekonomi, Manajemen, Akuntansi
Eko Wahyu Nugrahadi
Universitas Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Jurnal Mantik

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Analysis of the success of MSMEs in West Medan through entrepreneurial behavior and competitive advantage Eko Wahyu Nugrahadi; Muammar Rinaldi
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4604

Abstract

This research aims to determine the influence of entrepreneurial behavior and competitive advantage on the success of grocery MSMEs in Medan Barat Subdistrict. This research uses descriptive and quantitative methods and data sources in the form of primary and secondary data. The population in this research is all grocery MSME owners in every sub-district in West Medan District in 2023. The total sample is 188 grocery MSME owners with a tolerable error rate of 5%. The sampling technique with probability sampling uses simple random sampling. Data were analyzed using multiple linear regression analysis methods. The results of the research show that Entrepreneurial Behavior partially has a positive and significant effect on the success of grocery MSMEs in Medan Barat Subdistrict. Competitive Advantage partially has a positive and significant effect on the success of grocery MSMEs in Medan Barat Subdistrict. The -F test shows that Entrepreneurial Behavior and Competitive Advantage simultaneously influence the success of Grocery MSMEs in Medan Barat Subdistrict. The R Square is 0.589 or 58.9%, which means that Entrepreneurial Behavior and Competitive Advantage influence the success of Grocery MSMEs by 58.9%.  
Co-Authors Ahmad Habibi Harahap Azhar Suganda Azizul Kholis Dedy Husrizal Syah, Dedy Husrizal Efendi Napitupulu Effi Aswita Lubis Fildzah Darayani Mujasmara Firka Christin Hutasoit Gaffar Hafiz Sagala Grace Gultom Hamonangan Nasution Indra Maipita Jesaya Kemalementa Karo-Karo Jesika Jesika Jumiadi AW Khafi Puddin La Ane Muammar Rinaldi Muhammad Yusuf Nelly Armayanti Novi Ramadhini Novrida Siregar Pasca Dwi Putra Putri Nabila Harahap Rebecka Tri Talita Panggabean Rizki Samora Muliana Sena Samosir Silvia Agustin Manullang Tauada Silalahi Taufik Hidayat