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Dampak penggunaan media sosial dengan pendekatan model aida pada kinerja umkm Nani Meilawati Wardaningrum; Trio Handoko; Sri Wijiastuti
KINERJA Vol 19, No 1 (2022): Februari
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v19i1.10808

Abstract

Tujuan utama dilakukannya penelitian ini adalah menganalisa dan memberikan penjelasan mengenai dampak penggunaan media social dengan pendekatan model AIDA (Attention, Interest, Desire, Action) terhadap kinerja UMKM. Sampel pengambilan data dilakukan pada 64 UKM di Magetan, tepatnya Kelurahan Tebon, Barat. Pengumpulan data dilakukan dengan pengisian kuisioner dan melakukan wawancara (interview) dengan pelaku usaha. Metode analisa data yang dipilih adalah regresi linier berganda, uji hipotesis dan analisa jalur. Kesimpulan yang diperoleh dari hasil penelitian yaitu terdapat pengaruh yang signifikan dari pendekatan model AIDA dan penggunaan sosial media terhadap kinerja UMKM di Tebon, Magetan. Berdasarkan uji koefisien determinasi dihasilkan nilai R2 total sebesar 98,1784% artinya Kinerja UKM dijelaskan oleh Attention, Interest, Desire, Action sebesar 98,1784% dan sisanya sebesar 1,8216% adalah variable lain diluar model penelitian ini.
Pelatihan Inovasi Pemasaran Melalui Digital Marketing untuk Membentuk Kesadaran Merek dan Meningkatkan Penjualan (Pelatihan pada UMKM Batik Lasem di Lasem Kabupaten Rembang Jawa Tengah) Darsono Darsono; Suyamto Suyamto; Trio Handoko; Mrihrahayu Rumaningsih; Laksono Sumarto; Kurniawati Darmaningrum; Adrian Rahmadi
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 5, No 2 (2023)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v5i2.7162

Abstract

Kerajinan batik merupakan salah satu upaya mewujudkan pemberdayaan industri kreatif. Selain itu, juga sebagai upaya untuk melindungi warisan budaya bangsa. Program membatik bertujuan untuk melestarikan budaya dan meningkatkan pendapatan masyarakat, dengan pembinaan dan pengelolaan yang baik dapat meningkatkan kemampuan pengelolaan mitra (masyarakat). Kegiatan sosial dan pelatihan ini bertujuan untuk memperkuat ekonomi kreatif di daerah Lasem, Kabupaten Rembang, Jawa Tengah, sehingga mereka dapat membuat batik dan menjadikannya produk ekonomi kreatif yang dapat membuka peluang bisnis baru dan meningkatkan pendapatan masyarakat. Praktik membatik merupakan upaya untuk melestarikan budaya bangsa. Kegiatan ini dilakukan dalam beberapa tahap di bulan September 2022. Mitra PkM ini ialah UMKM Batik Lasem. Langkah pertama yang dilakukan dalam kegiatan pengabdian ini adalah mengidentifikasi masalah yang dihadapi mitra. Langkah kedua mendampingi UMKM untuk bagaimana membuat konten pemasaran digital yang menarik dan memberikan pengetahuan pengelolaan keuangan UMKM. Langkah ketiga membantu mitra untuk mengenali pemasaran sosial media dan ecommerce. Langkah keempat membantu bagaimana agar bisa membantu memaksimalkan proses pemasaran digital yang dilakukan. Langkah kelima membantu pendampingan agar masyarakat bisa menjadi berdikari dan memiliki usaha yang stabil, sehingga dapat menopang kebutuhan sehari-hari.  Batik Craft is one of the efforts to empower creative industries. In addition, it is also an effort to protect the nation's cultural heritage. The batik program aims to preserve culture and increase people's income; good guidance and management can improve partners' management capabilities (community). This social activity and training aim to strengthen the creative economy in the Lasem area, Rembang Regency, Central Java, so that they can make batik and make it a creative economic product that can open up new business opportunities and increase people's income. The practice of batik is an attempt to preserve the nation's culture. This activity was carried out in several stages in September 2022. This PkM partner is the Batik Lasem UMKM. The first step in this service activity is to identify the problems partners face. The second step is to assist MSMEs in creating attractive digital marketing content and provide knowledge of MSME financial management. The third step helps partners to recognize social media marketing and e-commerce. The fourth step helps how to help maximize the digital marketing process that is being carried out. The fifth step is assisting with assistance so that people can become self-sufficient and have a stable business to support their daily needs.
Influence of Service Quality And Facilities on Visitor Satisfaction (New Royal Adventure Visitor Case Study) Rias Aji Pangestu; Trio Handoko Handoko; Zandra Dwanita Widodo
International Journal of Asian Business and Management Vol. 2 No. 4 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i4.5124

Abstract

This study aims to determine the effect of: (1) Service Quality, (2) Facilities, on New Royal Adventure visitor satisfaction either partially or simultaneously. This type of research is quantitative using primary data types. Testing the analysis of data quality using validity and reliability tests. This study used a purposive sampling method where the samples taken were from certain consideration data which were generally adapted to the objectives and research problems and the sample in this study totaled 100 respondents who were visitors to New Royal Adventure. Data collection techniques in this study by distributing questionnaires with a Likert scale and directly with the respondents. The results of this study by means of the t test show that the variables of service quality and facilities have a positive and significant influence on New Royal Adventure visitor satisfaction. Also, the F test shows that the variables of service quality and facilities have a positive and significant influence on New Royal Adventure visitor satisfaction. While the results of the R2 coefficient test have an Adjusted R Square value of 52,1%, which means that the variable visitor satisfaction is influenced by the variables contained in this research and the remaining 47,9% is influenced by other variables outside of this study such as destination image, tourist loyalty, and product quality
Penerapan Theory of Planned Behaviour dalam keputusan konsumen untuk membeli Makanan Organik Darsono Darsono; Kurniawati Darmaningrum; Mrihrahayu Rumaningsih; Syahri Alhusin; Trio Handoko; Susilaningtyas Budiana Kurniawati
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.6167

Abstract

Ketersediaan dan preferensi terhadap produk ramah lingkungan telah meningkat; Namun, pemahaman terkait perilaku konsumen mengenai makanan organik masih belum memadai karena sebagian besar penelitian hanya terfokus pada proses untuk menghasilkan produk organik. Meskipun minat konsumen terhadap pangan organik telah meningkat dari waktu ke waktu, sehingga secara umum menimbulkan sikap positif terhadap produk pangan organik, penelitian ilmiah menunjukkan bahwa volume konsumsi pangan organik di pasar relatif rendah. Hal ini mengakibatkan adanya kebutuhan mendesak untuk mempelajari motivasi yang meningkatkan kecenderungan konsumen untuk membeli makanan yang diproduksi secara organik. Hipotesis diuji dengan menganalisis data melalui model persamaan struktural (SEM), dimana variabel sikap sebagai variabel mediasi. Hasil penelitian menunjukkan adanya pengaruh signifikan terkait norma subyektif, perceived behavioural control, dan norma personal pada sikap yang akan mempengaruhi niat pembelian konsumen. Temuan ini menunjukkan bahwa motivasi konsumen dalam membeli makanan organik dapat dirangsang dengan mendorong nilai-nilai individu yang mencerminkan perilaku pembelian yang ramah lingkungan, kesadaran terkait kesehatan.
The Role of Youth in Enhancing Community Economic Welfare through the Development of Tourism Villages(A Study at the Pleseran Camp Earth Tourism in Nglurah Village, Tawangmangu, Karanganyar Regency) Elsa Masda Marlena,; Trio Handoko; Achmad Choerudin
Journal of Rural and Urban Community Studies Vol. 2 No. 1 (2024): February
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v2i1.3279

Abstract

Youth is part of a group of people who cannot be separated from all social problems. The youth of Nglurah Village, Tawangmangu District, have a very important and much-needed role in developing human resources in the community. So that the participation of the youth becomes a valuable resource for the progress of the village.The focus of this research is 1) What is the role of youth in improving the community's economy?, 2) How is the impact obtained by youth?, 3) What are the supporting and inhibiting factors for youth in developing Pleseran Camping Grounds?. 1) The aim of this research is to know the role of young youth in improving the community's economy. 2) Knowing the impact that the youth has with the existence of a tourist village. 3) Knowing what are the supporting and inhibiting factors for youth in developing the Ngelurah Tawangmangu Camping Ground Tourism Village The research approach used is a descriptive qualitative approach. Data collection techniques interview, observation and documentation. Source of data using primary data and secondary data. From the results of the study, it can be seen that village youth have increased the economy of BUPER tourist destinations by managing their participation, which has been carried out since the inception of the tourism village, in this case it can make youth a source of income. The impact obtained was very helpful and able to change economic conditions which were getting better. Supporting and inhibiting factors These supporting factors include: 1) Enthusiasm, 2) Unemployment Factor, 3) Community Factor, 4) Attraction of Nglurah Tawangmangu Tourism Village. And the inhibiting factors are: 1) The role of youth has not been fully utilized and 2) the lack of support from various parties
PERENCANAAN INSTALASI PENGOLAHAN LIMBAH TINJA (IPLT) KABUPATEN TULANG BAWANG BARAT SISTEM KOLAM STABILISASI (STUDI KASUS : IPLT PENUMANGAN KABUPATEN TULANG BAWANG BARAT) Handoko, Trio
Jurnal Profesi Insinyur Universitas Lampung Vol 2 No 1 (2021)
Publisher : Fakultas Teknik Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.494 KB) | DOI: 10.23960/jpi.v2n1.55

Abstract

Berdasarkan hasil penyusunan Outline Plan Air Limbah Kabupaten Tulang Bawang Barat Tahun 2016, pemenuhan kebutuhan prasarana dan sarana pengelolaan air limbah untuk memenuhi target Universal Acces berupa IPLT harus sudah tersedia dan siap dioperasikan pada tahun 2019, sehingga perencanaan pembangunan IPLT dapat mulai diselenggarakan pada tahun 2017. Ruang lingkup wilayah layanan tersebar di seluruh wilayah administrasi Kabupaten Tulang Bawang Barat. Ruang lingkup wilayah perencanaan DED IPLT berada di Kecamatan Penumangan Kabupaten Tulang Bawang Barat yang merupakan lokasi terpilih berdasarkan hasil penyusunan Outline Plan Air limbah Kabupaten Tulang Bawang Barat Tahun 2016. Dari hasil pemilihan alternatif teknologi, teknologi pengolahan lumpu tinja di IPLT Kabupaten Tulang Bawang Barat menggunakan sistem kolam stabilisasi. Sistem ini merupakan paling cocok dengan kondisi fisik, sosial dan ekonomi Wilayah perkotaan Kabupaten Tulang Bawang Barat. Rencana sistem pengolahan yang akan diterapkan merupakan sistem pengolahan yang paling efesien. Sehingga beradasarkan analisis, maka sistem pengolahan lumpur tinja di IPLT Kabupaten Tulang Bawang Barat direncanakan terdiri dari Kolam SSC, Kolam Anaerobik, Kolam Fakultatif dan Kolam Maturasi.
PENGARUH PENGELOLAAN SEKTOR PUBLIK TERHADAP KINERJA DENGAN BERBAGAI FAKTOR MODERASI DI SATUAN KERJA PEMERINTAH DAERAH Handoko, Trio
Surakarta Management Journal VOLUME 2 NO. 2 DESEMBER 2020
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.901 KB) | DOI: 10.52429/smj.v2i2.413

Abstract

The measurement of public sector performance improvement (PSP) cannot be determined by just oneindicator, but it requires measurement of various collaborating indicators. After determining thecollaborative indicators, the implementation of PG is expected to increase. This research will usevarious PG indicators such as openness and accountability, political stability and absence of violence,government effectiveness, regulatory quality, rule of law, and corruption control in increasing PSP.The implementation of PG on PSP is applied to Regional Government Work Units (SKPD) in CentralJava with the moderating variables being environmental dynamics and human resource skills as controlvariables. Of the four PG elements have a positive effect on PSP, while the two variables of politicalstability and absence of violence and quality of regulations have no effect on PSP. All indicators ofenvironmental dynamics moderation have a positive effect on PSP, while control of HR skills can beused as their function.
Strategi Untuk Meningkatkan Keputusan Pembelian Coffee Shop Soloraya (Studi Kasus Coffee Janji Jiwa) Sukmawati, Anggita Anggita; Handoko, Trio; Choerudin, Achmad
Jurnal Mirai Management Vol 9, No 1 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i1.6370

Abstract

Saat ini persaingan antar coffee shop semakin pesat sehingga membutuhkan strategi pemasaran yang tepat untuk menciptakan keputusan pembelian. Tujuan penelitian ini adalah untuk mengetahui pengaruh gaya hidup penikmat kopi, kualitas pelayanan, dan nilai yang dirasakan terhadap keputusan pembelian pada Coffee Janji Jiwa Soloraya. Populasi penelitian ini adalah konsumen Coffee Janji Jiwa seluruh Soloraya (Karanganyar, Klaten, Surakarta, Sragen, Sukoharjo, Wonogiri, Boyolali, dengan jumlah sampel valid yang diperoleh sebanyak 96 responden. Analisis regresi berganda digunakan untuk menguji hipotesis. Berdasarkan hasil analisis yang diperoleh bahwa gaya hidup penikmat kopi, kualitas pelayanan, dan nilai yang dirasakan berpengaruh positif dan signifikan terhadap keputusan pembelian. Untuk meningkatkan keputusan pembelian, Coffe Janji Jiwa perlu meningakatkan gaya hidup penikmat kopi dengan memperbaiki kemasan agar tampak elegan dan menar ik serta memberikan promo atau diskon. Pada kualitas pelayanan Coffee Janji Jiwa perlu menyediakan sarana dan prasarana yang memadai, meningkatkan kepekaan terhadap karyawan, meningkatkan kemampuan karyawan dalam memberikan pelayanan yang memuaskan serta meningkatkan kesigapan karyawan dalam membantu konsumen mendapatkan apa yang dibutuhkan. Dalam nilai yang dirasakan Coffee Janji Jiwa perlu dalam meningkatkan dalam informasi produk dan jasa, manfaat produk, karena konsumen akan memberikan penilaian konsumen secara keseluruhan sebagai bahan evaluasi.
The Influence of UPL-UKL Obedience to the Quality of the Physical Environment in the Hospital, Clinic and the Maternity Home at Mojokerto Handoko, Trio; Indasah; Koesnadi
Journal for Research in Public Health Vol. 1 No. 2 (2020): January
Publisher : Master of Public Health Program Universitas STRADA Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Business activities in the health field can provide the positive and negative impact on the environment both physical and non physical. to minimize the impacts resulting from these efforts, so any initiator is required to make environmental feasibility document (UKL-UPL). But the fact that happen the proponent to implement document obedience UKL-UPL is still very low. Report on the monitoring and management of the environment should be done every 6 months by healthcare agencies such as hospitals, clinics and maternity homes, still has not been made by some health service agencies. The purpose of this research was to analyze the influence of UKL-UPL obedience to the quality of the physical environment in the hospital, clinics and maternity homes Mojokerto.This research design are analytic observational with quantitative approach. Research variables are UKL-UPL obedience as the independent variable and the quality of the physical environment as the dependent variable. The population of the research that is all of health service Agencies in Mojokerto as much as 39 establishments. Samples taken by random sampling technique as much as 36 respondents. Data is collected with ceklist instruments and processed in coding, editing, tabulating and scoring as well as tested with logistics regression test.Logistic regression results indicate that partially and simultaneously the value of p values < 0.05 so that that there were influences of UKL-UPL obedience to the quality of the physical environment in the hospital, clinics and maternity homes, Mojokerto and the simultaneous influence of 50%.The presence of disobedience committed by agencies of the Ministry of health related water management water management, waste management and clean B3 can affect the quality of the physical environment the health service agencies. Management is expected to carry out the management and monitoring of the environment with good and right so as to reduce the risk of transmission of disease occurrence in the environment of the place of work.