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All Journal Binus Business Review International Journal of Business Studies Journal of E-business and Management Science
Desman Hidayat
Bina Nusantara University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Analysis of Potential Growth for Indonesia’s Micro Small Medium Business Owners Christian Haposan Pangaribuan; Okta Prihatma Bayu Putra; Lidhiah Lesthary; Glory Aguzman; Desman Hidayat
International Journal of Business Studies Vol 2 No 2 (2018): International Journal of Business Studies (IJBS)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.252 KB) | DOI: 10.32924/ijbs.v2i2.53

Abstract

This study examines the relation between potential growth in the context of micro, small, medium enterprises by evaluating several factors, i.e. lack of marketing ability, inadequate business training, technological backwardness, poor quality of products, lack of innovation, unfavorable legal and regulatory framework, insuficient capital, and shortage of skilled labor. The data collected is from 196 self-employed enterprises in Jakarta, Indonesia. Results indicate that unfavorable legal and regulatory framework is the most affecting factor to slow down the growth of small businesses as well as a hindrance to its exports opportunities abroad. The further investigation of demographic factors shows how the differences canadd to ourunderstanding in the potential growth of smallbusinesses.
Production Management in SME's Industry: Case Study of CV Wiracana Apriani Kurnia Suci; Desman Hidayat; Andhi Bharata
Binus Business Review Vol. 6 No. 2 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i2.980

Abstract

Production Management is the act of designing, operating, and improving the productive systems – a system for getting the work done. Along the process, the synergy in between machineries, facilities and people could empower the sustainable of the production. In fact, for some cases, the implementation of unique system is needed for the production process. The example for this transformation production management is in the case of CV Wiracana, a handmade manufacturing company for folding hand fans from Bali. CV Wiracana's products are very unique, combined from mass production for the speed and an art for the custom made product. At one side, the market forces them to speed up the production and for this purpose, they must set up the new system on their production line. On the other side, the masterpiece also needs to be produced without jeopardizing mass production line schedule. The transformation production system needs to be done no later than 2015 as the urgency to fulfill the customer demand, business growth, compete in the industry and sustainability. The changes are expected to improve the production at least about 20% or doubled from the current production.
Market Segmentation, Customers, and Value Propositions Analysis for Polymer Clay Art Business Start-Up Desman Hidayat; Apriani Kurnia Suci; Gita Khadijatu Saliha
Binus Business Review Vol. 7 No. 1 (2016): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v7i1.1488

Abstract

Polymer clay art is one of the creative businesses that are recently starting to get a lot of attentions. To prepare a startup business in this field, analysis from a lot of aspects is needed. The purpose of this article was to explain the approach of the polymer clay art business startup from the market segmentation, customer, and value proposition side of the business. The method was applied by analyzing those steps in details. The analysis started from brainstorming to choose the market matching to business, the customer side, value proposition, and between both aspects. The result of the analysis shows the business focus of the polymer clay art business, where the value propositions are focusing on unique decorations, and several types of customer segments.
The Effect of Entrepreneurship Education on Entrepreneurial Intention of University Students by Adopting Linan Model Yud Buana; Desman Hidayat; Budi Prayogi; Vendy Vendy
Binus Business Review Vol. 8 No. 1 (2017): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v8i1.1958

Abstract

The success of entrepreneurship education programs remains unanswered if it is associated with some students who have decided to launch and pursue a business venture. It is important to know the intentions of a nascententrepreneur to start up the business ventures persistently if experts and policy makers’ attentions are drawn on how to arouse interest in starting a business. Quantitative approached was used in this research to examine the influence of entrepreneurship education, social norms and self-efficacy on intentions to pursue business ventures by adopting Linan model of intention-behavior. The model was addressed to the students who participated in entrepreneurship education program during the mid of study in Bina Nusantara University. Last, the result is in line with Linan model.
What is Entrepreneurial Fear of Failure? Stievan Kurniadi Halim; Desman Hidayat; Yuli Eni; Erick Fernando
Binus Business Review Vol. 14 No. 1 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i1.8658

Abstract

Fear of Failure (FoF) is not exclusive to entrepreneurship. The concept is stemmed from behavioral studies in psychology. Although entrepreneurship is similar in a performative context, entrepreneurship measures of success still need to be defined. Uncertainties combined with social stigmas of entrepreneurial failure have significantly constrained the growth of entrepreneurship. The aim of the research was to map the literature regarding FoF in an entrepreneurial context. The research sought to understand how much the subject was known, how it was measured, and what factors influenced it. The research applied a systematic literature review study by adopting the PRISMA 2020 statement method and finding 41 articles that specifically studied the subject. It identified a growing interest in the subject, novel reconceptualization, and a few socio-cultural factors influencing FoF in the entrepreneurial context. Then, an experimental measurement scale was also developed. The analysis shows that many articles in FoF are exploratory, with the qualitative approach being the most utilized. Then, GEM data are the most used source in these studies. The research also identifies popular theories, sample regions, methods of measurement, and factors influencing FoF. The result concludes that the topic needs to be explored more, implying many potential areas and formative constructs for future research.
Factor Analysis of Influence of Purchase Intention on the Sociolla Platform Jeanne Carine; Desman Hidayat; Erick Fernando
Journal of E-business and Management Science Vol. 1 No. 1 (2023): Juni 2023
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v1i1.40

Abstract

Purchase intention arises in a person planning to buy a product which includes the goods or services to be used. Several factors can influence purchase intention, including price, consumer reviews, and brand image, which can affect customer trust. The population of this study is Sociolla users, while the sample of this study is individuals who have the Sociolla application and have made purchases through Sociolla at least once. Data was collected using a questionnaire filled out by respondents who met the sample criteria. This study uses the path analysis method by measuring the direct and indirect effects between variables. The results show that consumer reviews and brand image positively and significantly influence trust. Meanwhile, price and brand image positively and significantly influence purchase intention. Price doesn't affect trust, and consumer reviews don't influence buying intent. The researcher recommends that Sociolla price wisely and maintain brand image.
Co-Authors Andhi Bharata Apriani Kurnia Suci Buana, Yud Budi Prayogi Christian Haposan Pangaribuan Erick Fernando Erick Fernando Gita Khadijatu Saliha Glory Aguzman Jeanne Carine Lidhiah Lesthary Okta Prihatma Bayu Putra Stievan Kurniadi Halim Vendy Vendy Yuli Eni