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All Journal Neo-Bis Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi EKONOMIS : Journal of Economics and Business Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) Jurnal MEBIS (Manajemen dan Bisnis) Budimas : Jurnal Pengabdian Masyarakat PROFICIO: Jurnal Pengabdian Masyarakat Tridharmadimas: Jurnal Pengabdian Kepada Masyarakat Jayakarta Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Abdimas Indonesia Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Economics and Management Sciences Green Inflation: International Journal of Management And Strategic Business Leadership
Sulastri Irbayuni
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Peran Edukasi Dan Sosialisasi Dalam Strategi Pemasaran Ditengah Citra Buruk Perusahaan Pialang Di Mata Masyarakat Alfian Dwi Ramadhan; Sulastri Irbayuni
jurnal ABDIMAS Indonesia Vol. 1 No. 4 (2023): Desember : Jurnal ABDIMAS Indonesia
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jurai.v1i4.713

Abstract

Brokerage companies have long developed in Indonesia, but this development has not been accompanied by a good image. The image of brokers in Indonesia seems bad in society so that Indonesian brokerage companies experience losses in reputation and customer trust, which will ultimately affect the business performance of brokerage companies. This phenomenon was also experienced by PT Victory International Future, one of the official brokers and supervised by Bappebti. It is necessary to identify the key factors that influence this bad image. The expected results will outline various marketing strategies that can be used, including communication that focuses on conveying clear information, education on investments and financial instruments, as well as service to clients that prioritizes transparency. Apart from that, it provides strategy options and suggestions for brokerage companies in an effort to improve the company's image and as a real social contribution to developing public knowledge about finance and improving the financial services sector.
RE-BRANDING PRODUK UMKM MIE UWEL UNTUK MENINGKATKAN PENJUALAN DI DESA PANGLUNGAN Rahmawati, Angelina; Sulastri Irbayuni
PROFICIO Vol. 6 No. 1 (2025): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v6i1.3840

Abstract

Perkembangan industri di Indonesia yang terus meningkat setiap tahunnya, berdampak secara pesat pada perubahan bagi pelaku usaha mikro, kecil, dan menengah (UMKM) dalam persaingan untuk memenuhi kebutuhan konsumen, sehingga UMKM harus memiliki kemampuan untuk mengenali peluang bisnis dan memanfaatkan perkembangan usaha dengan mengubah desain logo mereka (re-branding). Re-branding merupakan salah satu cara yang dapat dilakukan sebagai solusi dari beberapa permasalahan yang sedang dihadapi oleh UMKM seperti kurangnya strategi pemasaran yang digunakan serta desain yang kurang menarik. Kegiatan pengabdian Masyarakat KKN-T MBKM ini diawali dengan dilakukannya observasi pada UMKM Mie Uwel Milik Bu Umi dan menemukan kendala yaitu produk belum memiliki logo yang menarik. Melihat permasalahan yang ada KKN-T MBKM UPN “Veteran” Jawa Timur yang mengusung skema SDGs berupaya untuk memberikan beberapa perbaikan kepada pelaku UMKM dengan memilih program kerja Re-branding logo produk UMKM yang berada di Desa Panglungan yaitu Mie Uwel milik Bu Umi yang bertujuan untuk meningkatkan penjualan serta agar produk dapat memiliki brand yang kuat sehingga dapat dikenal secara luas.
The Influence Of Compensation and Work-Life Balance On Employee Performance at Suweger Indonesia In Surabaya City Muhammad Saifuddin Fajari; Sulastri Irbayuni
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 1 (2025): February : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i1.172

Abstract

This study examines the influence of work-life balance and compensation on employee performance, focusing on 50 part-time student employees at Suweger Indonesia in Surabaya. Respondents were selected through purposive sampling, targeting individuals balancing academic and work responsibilities. The analysis utilized the Partial Least Square (PLS) method and revealed that compensation significantly and positively influences employee performance, indicating that improved compensation boosts performance. Meanwhile, work-life balance shows a positive but statistically insignificant effect. These results highlight the dominant role of compensation in improving employee performance, complemented by the contribution of work-life balance.
Meningkatkan Peran Sekolah dalam Mendukung Kompetisi Global Siswa melalui Studi di Luar Negeri dengan Beasiswa: Pendekatan Sosialisasi Fiana Dwi Wiyanti; Sulastri Irbayuni
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 3 (2023): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i3.414

Abstract

Salah satu hal yang dapat dilakukan untuk tetap terus mengembangkan kualitas dari pendidikan yakni dengan study abroad. Banyak pelajar juga mulai tertarik untuk mengeksplor dunia internasional, dan sekolah memiliki peran yang penting dalam mewujudkan hal tersebut. Maka dari itu dilaksanakan lah sosialisasi terkait peran sekolah dalam mendukung keberhasilan siswa studi ke luar negeri khususnya dengan beasiswa. Sosialisasi diadakan secara daring dengan platform zoom meeting pada bulan Mei 2023. Dengan pembicara study abroad consultant, sosialisasi ini menyasar target siswa, manajemen sekolah atau yayasan, dan lainnya. Merujuk pada feedback yang diberikan peserta, sosialisasi ini berjalan lancar dan memberi manfaat berupa panduan yang komprehensif dan wawasan yang baru terkait studi ke luar negeri dengan beasiswa.
Strategi Melakukan Proses Rekrutmen Ditengah Buruknya Citra Perusahaan Pialang Muhammad Rafif Aledery Wicaksana; Sulastri Irbayuni
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 1 No. 2 (2023): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v1i2.568

Abstract

This discussion aims to identify and address the challenges faced by brokerage firms in carrying out employee recruitment processes in the context of poor corporate image. Faced with these challenges, the study adopted a crowdsourcing approach by involving brokers and local communities. Methods included surveys, interviews and group discussions with stakeholders. The discussion identified various challenges faced by the Brokerage Company, such as low community trust, lack of interest of prospective employees to join the company, and communication issues. The review recommended various strategies, including efforts to improve the company's image, and more attractive training programs. It also makes an important contribution towards improving the image of brokerage firms and enhancing their recruitment processes. Integrating the brokerage firm into the local community is expected to strengthen the relationship between the firm and the community and create a better recruitment environment. The results of this study are expected to serve as a guide for Brokerage Firms and similar organizations to overcome similar challenges and build better relationships with the community.
Job Satisfaction of Freelance Photographers: The Role of Self-Efficacy and Job Characteristics Erni Prasetyo; Sulastri Irbayuni
International Journal of Economics and Management Sciences Vol. 2 No. 4 (2025): November : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i4.988

Abstract

This study aims to analyze the influence of self-efficacy and job characteristics on the job satisfaction of freelance photographers in Surabaya. The background of this research is based on the growth of the gig economy, which has encouraged the emergence of independent work patterns where workers have the freedom to manage their own time, methods, and projects. However, this freelance work system also presents various challenges, such as project uncertainty, fluctuating workloads, and limited structured support or evaluation. In the context of freelance photography, these dynamics are particularly evident, as the work demands not only creativity but also managerial skills to organize work processes independently. This study employs a quantitative approach using a survey method with questionnaires distributed to 100 freelance photographers selected through purposive sampling. Data were analyzed using the Partial Least Squares (PLS) method. The results indicate that self-efficacy and job characteristics significantly contribute to shaping job satisfaction. Strong self-efficacy particularly previous work experience enhances freelancers’ confidence in facing challenges, while clear job characteristics, especially in terms of task identity, make them feel more directed, valued, and satisfied with their work. These findings emphasize the importance of both internal and external factors in determining job satisfaction and provide theoretical as well as practical contributions to the management of freelance workers in the creative sector, particularly in designing adaptive work strategies in the digital economy era.
Analysis of Entrepreneurial Interest Among Entrepreneurial Student of the 2022 Cohort at Universitas Pembangunan Veteran Jawa Timur Noor Laila Deviani Faridz; Sulastri Irbayuni
International Journal of Economics and Management Sciences Vol. 2 No. 4 (2025): November : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i4.1008

Abstract

This study examines the influence of self-efficacy and motivation on entrepreneurial interest among students of the Entrepreneurship Study Program, Class of 2022, at Universitas Pembangunan Nasional “Veteran” Jawa Timur. Using a quantitative survey method, data were collected from 53 respondents through questionnaires and analyzed with the Partial Least Square (PLS) approach using SmartPLS software. The findings indicate that self-efficacy significantly enhances students’ entrepreneurial interest. Students with strong confidence in their ability to lead, organize, and manage business activities tend to develop higher entrepreneurial intentions. Likewise, motivation has a positive impact on entrepreneurial interest, where the drive to achieve success and self-fulfillment becomes a major factor influencing students to engage in entrepreneurship. The study emphasizes the need to cultivate self-efficacy and intrinsic motivation as essential components in developing independent, confident, and competitive young entrepreneurs who are ready to create innovative business opportunities and contribute to economic growth.  
Analysis of Work Readiness Among Management Students of the 2021 Cohort at Pembangunan Nasional Veteran Jawa Timur University Dwi Ayu Saraswati; Sulastri Irbayuni
International Journal of Economics and Management Sciences Vol. 2 No. 4 (2025): November : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i4.1009

Abstract

This study aims to analyze the influence of interpersonal skills (soft skills) and practical skills (hands-on skills) on the work readiness of students at the Faculty of Economics and Business, Universitas Pembangunan Nasional “Veteran” East Java in the 2021 academic year. The approach used was quantitative with a survey method through the distribution of questionnaires to 79 respondents. The collected data were analyzed using the Partial Least Squares (PLS) technique. The results of the study indicate that both interpersonal skills and practical skills play an important role in improving students' work ability or work readiness. This finding confirms that mastery of two types of skills, namely technical skills (technical skills) and non-technical skills (non-technical skills), is essential for students to be able to adapt and compete in the world of work. Thus, educational institutions are expected to balance the development of academic aspects and practical skills to prepare graduates who are ready to face professional challenges.
Pengaruh Pengembangan Karir, Lingkungan Kerja, dan Kompensasi Terhadap Turnover Intention Karyawan PT. Mahakam Kencana Intan Padi Surabaya Wahyuniati; Sulastri Irbayuni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.3983

Abstract

This research aims to determine the influence of career development, work environment, and compensation on turnover intention among PT employees. Mahakam Kencana Intan Padi Surabaya. The research method used was quantitative with saturated sampling or census techniques, involving all 49 employees. The analysis technique used is the Partial Least Square (PLS) model. The research results show that career development, work environment, and compensation are key factors that can reduce the level of turnover intention at PT. Mahakam Kencana Intan Padi Surabaya.
Peran Departemen OHCD dalam Penguatan Ekosistem Pengembangan SDM melalui Program Pemagangan di PT PAL Indonesia Silalahi, Evita Peron; Sulastri Irbayuni
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i1.19017

Abstract

Abstact The internship program serves as a practical learning platform that enables students to gain real work experience within an industrial environment. PT PAL Indonesia, through the Organizational & Human Capital Development (OHCD) Department, implements a structured internship system covering administrative procedures, induction, placement, monitoring, and evaluation. This article examines the role of OHCD in strengthening the human resource development ecosystem through internship management. The findings indicate that OHCD functions not only as an administrative unit but also as a facilitator of learning, a mediator between departments, and an evaluator of student competencies. The internship contributes significantly to improving students’ work readiness through enhanced technical and soft skills, discipline, and an understanding of industrial work culture. However, its effectiveness is influenced by factors such as internship duration, student preparedness, and supervisory quality. Therefore, strengthening strategies such as monitoring digitalization, competency-based coaching, and curriculum alignment are required to ensure optimal implementation. The internship program has the potential to serve as a sustainable human resource development instrument when managed systematically and adaptively. Keywords: adaptation, internship, OHCD, work culture, human capital development
Co-Authors Alfian Dwi Ramadhan Arief Budiman Brigita Febi Valensiana Dinandara Aliya Rahma H. Dwi Ayu Saraswati Erni Prasetyo Fiana Dwi Wiyanti Melinia Ajeng Sasanti Muhammad Ilham Naufal Muhammad Rafif Aledery Wicaksana Muhammad Saifuddin Fajari Naufal Naputra Ibrahim Nayaka Daksa Gardapati Ni Matul Azizah Noor Laila Deviani Faridz Nuruni Ika K.W Rahmawati, Angelina Silalahi, Evita Peron Talitha Amalia Charisma Wahyuniati