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PENGARUH PENERAPAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY DALAM MEMBENTUK BRAND IMAGE DAN DAMPAKNYA PADA MINAT BELI (Survei pada Program CSR PT. Inti Daya Guna Aneka Warna di Kampung Jodipan Kota Malang Jawa Timur) Yogie Armanda; Andriani Kusumawati; Rizal Alfisyahr
Jurnal Administrasi Bisnis Vol 53, No 2 (2017): DESEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This research intends to identify the influence of CSR that has been considered only to abort the obligation for the company, while able to increase the corporate image and purchase intention of the community. This research aims to explain (1) the influence of implementation Corporate Social Responsibility on Brand Image, (2) the influence of Corporate Social Responsibility on purchase intention, and (3) the influence of brand image on purchase intention. This type of research is to explanatory with quantitative approach. Variable in this research is corporate social responsibility, brand image, and purchase intention. The population of this research is the citizens of Malang City, East Java, who aged more than seventeen years old and who has visited Kampung Jodipan Malang City. The sample used in this research was 116 people chosen with Cluster Random Sampling and data collection methods used the questionnaire. Analysis of data was used descriptive analysis and path analysis. Kеywords: Corporate Social Responsibility, Brand Image, Purchase Intention АBSTRАK Latar belakang dilakukannya penelitian ini adalah untuk mengetahui peran CSR yang selama ini dianggap hanya sebatas menggugurkan kewajiban bagi perusahaan, padahal mampu meningkatkan citra perusahaan dan daya beli masyarakat. Penelitian ini bertujuan untuk menjelaskan (1) pengaruh penerapan program Corporate Social Responsibility terhadap Brand Image, (2) pengaruh penerapan program Corporate Social Responsibility terhadap Minat Beli, dan (3) pengaruh Brand Image terhadap Minat Beli. Jenis penelitian ini adalah penelitan penjelasan (explanatory research) dengan pendekatan kuantitatif. Variabel dalam penelitian ini terdiri dari Corporate Social Responsibility (CSR), Brand Image dan Minat Beli. Populasi dalam penelitian ini adalah penduduk Kota Malang, Jawa Timur yang berusia 17 tahun ke atas dan pernah mengunjungi Kampung Jodipan Kota Malang. Sampel yang digunakan dalam penelitian ini sebanyak 116 orang responden yang diambil dengan menggunakan metode cluster random sampling. Pengumpulan data dengan menggunakan kuesioner. Analisis data yang digunakan adalah analisis deksriptif dan analisis jalur (path analysis). Kаtа Kunci: Corporate Social Responsibility, Brand Image, Minat Beli

ANALISIS MANAJEMEN EVENT PARIWISATA OLAHRAGA BROMO MARATHON (Studi Kasus Pada Daerah Tujuan Wisata Bromo Tengger Semeru) Juanditya Luhur Dshauma; Wilopo Wilopo; Rizal Alfisyahr
Jurnal Administrasi Bisnis Vol 64, No 1 (2018): NOVEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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The purpose of this research is to know how: event management, event opportunity and challenge, event sustainability, and social and economic impact of Bromo Marathon event. This type of research is a descriptive research, which describes the condition of objects and research subjects as they are, with a qualitative approach. The research informants consist of: Organizing Committee, Local Government Apparatus / Tourism and Culture Office, Bromo Marathon and Community Participants. The results show that there are some things that make Bromo Marathon event still less desirable by the fans of running sport. The unsterilized track of Bromo Marathon tracks from vehicles and the lack of accommodation in the form of hotels is the biggest obstacle to this event. The impact is Bromo Marathon participants are still very far when compared with Bali Marathon which is also an international standard run event. Event impact; Positive social, economic and environmental impacts include: growth and recognition of local cultural arts values, community awareness building, job creation, increased economic income and a clean, comfortable environment. Negative impacts to date have not been felt by the public. Keywords: Event Management, Tourism Event, Sports Tourism АBSTRАK Tujuan dari penelitian ini adalah untuk mengetahui bagaimana: manajemen event, peluang dan tantangan event, keberlanjutan event, dan dampak sosial maupun ekonomi dari penyelenggaraan event Bromo Marathon. Jenis penelitian ini merupakan penelitian deskriptif, yang menggambarkan kondisi obyek dan subyek penelitian sebagaimana adanya, dengan pendekatan kualitatif. Informan penelitian terdiri dari: Panitia penyelenggara, Aparat Pemerintah Daerah/Dinas Pariwisata dan Kebudayaan, Peserta Bromo Marathon dan Masyarakat. Hasil penelitian menunjukkan bahwa ada beberapa hal yang membuat event Bromo Marathon masih kurang diminati oleh para penggemar olahraga lari. Jalur trek Bromo Marathon yang masih belum steril dari kendaraan dan kurangnya akomodasi berupa hotel menjadi kendala terbesar bagi event ini. Dampaknya adalah peserta Bromo Marathon masih sangat jauh jika dibandingkan dengan Bali Marathon yang juga merupakan event lari bertaraf International. Dampak event; Dampak positif bidang sosial, ekonomi dan lingkungan antara lain: tumbuh kembang dan dikenalnya nilai-nilai seni budaya lokal, terbangun wawasan masyarakat, terciptanya lapangan kerja, pendapatan ekonomi masyarakat meningkat dan terbangunnya lingkungan yang bersih, nyaman. Dampak negativ hingga saat ini tidak dirasakan masyarakat. Kаtа Kunci: Management Event, Event Pariwisata, Pariwisata Olahraga

PENGARUH NILAI TUKAR HARGA KAKAO INTERNASIONAL DAN PRODUKSI KAKAO DOMESTIK TERHADAP TOTAL VOLUME EKSPOR KAKAO DI INDONESIA (Studi Pada Total Volume Ekspor Kakao Periode 2005-2015) Gaza Nickyta; Rizal Alfisyahr
Jurnal Administrasi Bisnis Vol 52, No 1 (2017): NOVEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This research aims to know development of Indonesian cocoa’s industry and the factors which influence the Indonesian cocoa exports.. Independent variables in this research is the Exchange Rate (X1), International Cocoa Prices (X2), and Domestic Production of Cocoa (X3) with Cocoa Exports in Indonesia (Y) as dependet variable. The type of research is explanatory research, with a quantitative approach. The research uses data of cocoa exports from period of 2005-2015. Data analysis using multiple linear regression statistical. The coefficient of determination value (R2) is 0,501 which means that that the independent variables Domestic Production of Cocoa, International Cocoa Prices, and the Exhange Rate affects 50,1% of the dependent variable Indonesian Cocoa Exports and the remaining 49,9% is explained by other variables which not examined in this research. According to the result of simultaneous test (F test), indicating that Domestic Production of Cocoa, International Cocoa Prices, and the Exhange Rate has significant effect on Volume of Cocoa Exports in Indonesia. While the partial test results (t test), indicates that Domestic Production of Cocoa significantly influence on Cocoa Exports in Indonesia. The other result, the Exchange Rate, and the International Price of Cocoa indicates an insignificant influence on Cocoa Exports in Indonesia. Keywords : Exchange Rate, International Cocoa Prices, Domestic Production of Cocoa, Cocoa Exports in Indonesia ABSTRAK Penelitian ini bertujuan untuk mengetahui perkembangan industri kakao Indonesia serta faktor-faktor yang mempengaruhi ekspor kakao Indonesia. Variabel bebas dalam penelitian ini adalah Nilai Tukar (X1), Harga Kakao Internasional (X2), dan Produksi Kakao Domestik (X3) dengan variabel terikat yaitu Ekspor Kakao di Indonesia (Y). Jenis penelitian yang digunakan yaitu penelitian penjelasan atau explanatory, dengan pendekatan kuantitatif. Data penelitian ini adalah ekspor kakao di Indonesia periode tahun 2005-2015. Analisis data yang digunakan adalah analisis statistik regresi linear berganda. Nilai koefisien determinasi (R2) sebesar 0,501 yang berarti bahwa variabel bebas Nilai Tukar, Harga Kakao Internasional, Produksi Kakao Domestik mempengaruhi 50,1% variabel terikat Ekspor Kakao di Indonesia dan sisanya sebesar 49,9% dijelaskan oleh variabel-variabel lain yang tidak diteliti dalam penelitian ini. Hasil uji simultan (uji F), menunjukkan bahwa Produksi Kakao Domestik, Harga Kakao Internasional, Nilai Tukar secara simultan berpengaruh signifikan terhadap Total Volume Ekspor Kakao di Indonesia. Sedangkan hasil uji parsial (uji t), menunjukkan bahwa variabel Produksi Kakao Domestik berpengaruh signifikan terhadap Ekspor Kakao di Indonesia. Sebaliknya, variabel Nilai Tukar, dan Harga Internasional menunjukkan tidak berpengaruh signifikan terhadap Total Volume Ekspor Kakao di Indonesia. Kata Kunci : Nilai Tukar, Harga Kakao Internasional, Produksi Kakao Domestik, Ekspor Kakao di Indonesia

ANALISIS DAMPAK PEMASARAN DI MEDIA SOSIAL ONLINE TERHADAP CITRA MEREK, MINAT BELI KONSUMEN, DAN NET PROMOTER SCORE (Pendekatan Eksperimental Virtual Brand Following pada aplikasi Instagram produk Fast Moving Consumer Goods @erigostore pada Mahasiswa S1 Un Akmal Ghani Dwianto; Mohammad Iqbal; Rizal Alfisyahr
Jurnal Administrasi Bisnis Vol 55, No 1 (2018): FEBRUARI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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The type of research used in this paper is Experimental Research using a qualitative approach. The total sample size of 96 participants who then will be split into 3 separate groups based upon their status of have they followed @erigostore before or not. Sampling technique used in this paper is Non-Probability technique with Purposive Sampling as the sampling method. Questionnaire is used as the primary means of data acquistion with a written questionnaire for the pre-test and using Google Forms for the post-test. The data would be analyzed using descriptive analysis and paired sample T-test.The result of the experiment shows that Brand Following has a positive and significant impact towards consumer perception towards Brand Image, Purchase Intention, and NPS scores by the experiment’s participants who were asked to carry out a Virtual Brand Following to Erigo. This research also indicate that social media marketing is an effective means of improving consumers purchase intentions and the brand image of the product, yet it is not enough to convince consumer to voluntarily risk their reputation to promote their product to the people around them. Kеywords: Social Media Marketing, Instagram, Brand Following, Brand Image, Purcahse intention, Net Promoter Score АBSTRАK Jenis penelitian yang digunakan adalah penelitian Experimental atau eksperimental dengan pendekatan kuantitatif. Sampel sebanyak 96 orang subjek yang dibagi ke dalam tiga kelompok sampel berbeda berdasarkan sudah atau belum melakukan Brand Following terhadap Erigo. Teknik pengambilan sampel menggunakan teknik Non-Probability Sampling dengan cara pengambilan sampel Purposive Sampling. Metode pengumpulan data yang digunakan adalah penyebaran kuesioner tertulis untuk pre-test dan pembagian kuesioner online menggunakan Google Forms untuk post-test. Analisis yang digunakan yaitu analisis deskriptif dan uji T berpasangan.Hasil penelitian ini menunjukkan bahwa Brand Following memiliki dampak positif dan signifikan terhadap penilaian Citra Merek, Minat Beli, dan skor NPS kelompok sampel eksperimen yang diminta untuk melakukan Virtual Brand Following. Penelitian ini juga mengindikasikan bahwa pemasaran melalui media sosial merupakan salah satu bentuk kegiatan pemasaran yang efektif dalam meningkatkan minat beli konsumen dan memberikan image positif terhadap perusahaan atau merek, namun tidak cukup untuk memotivasi konsumen tersebut untuk secara inisiatif mempromosikan merek tersebut ke orang disekitarnya. Kаtа Kunci:Social Media Marketing, Instagram, Brand Following, Citra Merek, Minat Beli Konsumen, Net Promoter Score

PENGARUH SENSORY MARKETING TERHADAP KEPUASAN KONSUMEN DAN REPURCHASE INTENTION (Survei pada Konsumen Nomu 9 Bites & Beverages di Kota Malang) Fachrozy Muhamad; Suharyono Suharyono; Rizal Alfisyahr
Jurnal Administrasi Bisnis Vol 50, No 5 (2017): SEPTEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This research is intended to explain the effect of: (1) the influence of Sensory Marketing Against Consumer Satisfaction; (2) influence Sensory Marketing on Repurchase Intention; (3) the effect of Consumer Satisfaction on Repurchase Intention. The results of this study indicate a positive influence between the significance of Consumer Satisfaction can be seen from the significance of F <α that is 0,000 <0,05 and Adjusted R Square value of 0,573. This shows that there is difference of variable of Sensory Marketing and Consumer Satisfaction of 57,3% while the rest 43,7%. And Sensory Marketing correlates positively and significantly to Repurchase Intention which can be seen from significance value of F <α that is 0,000 <0,05 and Adjusted R Square value equal to 0,495. This shows the difference of variables. Sensory Marketing and Repurchase Intention of 49.5% while the remaining 55.7%. And Consumer Satisfaction related positively and significantly to Repurchase Intention which can be seen from significance value F <α that is 0,048 <0,05 and Adjusted R Square value equal to 0,513. This shows the difference of Consumer Satisfaction and Repurchase Intention variable by 51.3% while the rest is 48.7% Kеywords: Sensory Marketing, Consumer Satisfaction, Repurchase Intetnion АBSTRАK Penelitian ini bertujuan untuk menjelaskan pengaruh: (1) pengaruh Sensory Marketing terhadap Kepuasan Konsumen; (2) pengaruh Sensory Marketing terhadap Repurchase Intention; (3) pengaruh Kepuasan Konsumen terhadap Repurchase Intention. Hasil penelitian ini menunjukkan bahwa variabel Sensory Marketing berhubungan positif dan berpengaruh signifikan terhadap Kepuasan Konsumen yang dapat dilihat dari nilai signifikansi F < α yaitu 0,000 < 0,05 dan nilai Adjusted R Square sebesar 0,573. Hal ini menunjukkan bahwa kontribusi variabel Sensory Marketing dan Kepuasan Konsumen adalah sebesar 57,3% sedangkan sisanya 43,7%. dan Sensory Marketing berhubungan positif dan berpengaruh signifikan terhadap Repurchase Intention yang dapat dilihat dari nilai signifikansi F < α yaitu 0,000 < 0,05 dan nilai Adjusted R Square sebesar 0,495. Hal ini menunjukkan bahwa kontribusi variabel Sensory Marketing dan Repurchase Intention adalah sebesar 49,5 % sedangkan sisanya 55,7%. dan Kepuasan Konsumen berhubungan positif dan berpengaruh signifikan terhadap Repurchase Intention yang dapat dilihat dari nilai signifikansi F < α yaitu 0,048 < 0,05 dan nilai Adjusted R Square sebesar 0,513. Hal ini menunjukkan bahwa kontribusi variabel Kepuasan Konsumen dan Repurchase Intention adalah sebesar 51,3 % sedangkan sisanya 48,7%. Kаtа Kunci: Sensory Marketing, Kepuasan Konsumen, Repurchase Intetnion

PENGARUH STATUS CONSUMPTION, FASHION INNOVATIVENESS, BRAND CONSCIOUSNESS, PRICE CONSCIOUSNESS, DAN QUALITY CONSCIOUSNESS TERHADAP HEDONIC CONSUMPTION (Studi pada Pembeli dan Pengguna Fashion Streetwear di Kota Jakarta) Amirah Azhaar Cahyani; Wilopo Wilopo; Rizal Alfisyahr
Jurnal Administrasi Bisnis Vol 71, No 1 (2019): JUNI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Type of research is explanatory research. The sample used in this research were 116 respondents who are buyer and user of fashion streetwear in Jakarta. The sampling technique used purposive sampling technique. Methods of data collecting by questionnaire. Data analysis using descriptive analysis and multiple linear regression. The result showed that: (1) there is significant influence partially of status consumption (X1) to hedonic consumption (Y), fashion innovativeness (X2) to hedonic consumption (Y), brand consciousness (X3) to hedonic consumption (Y), price consciousness (X4) to hedonic consumption (Y), quality consciousness (X5) to hedonic consumption (Y). (2) there is significant influence simultaneously perception of status consumption (X1), fashion innovativeness (X2), brand consciousness (X3), price consciousness (X4), quality consciousness (X5) of hedonic consumption (Y). It is recommended that company specially in fashion industry able to maintain brand image because brand consciousness variable has a dominant influence on hedonic consumption, and improve the quality of the products because the quality of the products is an important for consumer which has hedonic consumption motive so they can keep interested and more loyal towards product in fashion industry. Kеywords: Streetwear Fashion, Status Consumption, Fashion Innovativeness, Brand Consciousness, Price Consciousness, Quality Consciousness, Hedonic Consumption. АBSTRАK Jenis penelitian yang digunakan pada penelitian ini adalan penelitian penjelasan (explanatory research). Sampel yang digunakan pada penelitian ini sebanyak 116 orang responden yang membeli dan menggunakan produk Fashion Streetwear di Kota Jakarta. Teknik yang digunakan dalam penelitian ini adalah teknik purposive sampling. Metode pengumpulan data dengan kuesioner. Analisis data yaitu analisis deskriptif dan analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa: (1) terdapat pengaruh signifikan secara parsial antara Status Consumption (X1) terhadap Hedonic Consumption (Y). Fashion Innovativeness (X2) terhadap Hedonic Consumption (Y). Brand Consciousness (X3) terhadap Hedonic Consumption (Y). Price Consciousness (X4) terhadap Hedonic Consumption (Y). Quality Consciousness(X5) terhadap Hedonic Consumption (Y). (2) terdapat pengaruh signifikan secara bersama-sama Status Consumption (X1), Fashion Innovativeness (X2), Brand Consciousness (X3), Price Consciousness (X4), dan Quality Consciousness (X5), secara bersama-sama berpengaruh terhadap Hedonic Consumption (Y). Disarankan agar pihak perusahaan terutama pada bidang industri fashion dapat mempertahankan citra merek karena variabel Brand Consciousness mempunyai pengaruh yang dominan dalam mempengaruhi Hedonic Consumption., dan terus meningkatkan kualitas suatu produk karena kualitas produk merupakan hal yang sangat penting agar para konsumen yang memiliki motif belanja hedonic akan terus tertarik dan lebih loyal kepada produk dari industri fashion. Kаtа Kunci: Fashion Streetwear, Status Consumption, Fashion Innovativeness, Brand Consciousness, Price Consciousness, Quality Consciousness, Hedonic Consumption.

PENGARUH MOTIVASI BELANJA HEDONIS TERHADAP KECENDERUNGAN PEMBELIAN IMPULSIF DI ONLINE SHOP (Survei Online pada Konsumen Zalora Indonesia di Kota Surabaya) Defi Mulianingsih; Achmad Fauzi DH; Rizal Alfisyahr
Jurnal Administrasi Bisnis Vol 66, No 1 (2019): JANUARI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This research aims to explain : 1) The influence of Adventure Shopping (X1), Value Shopping (X2), Idea Shopping (X3), Social Shopping (X4), Relaxation Shopping (X5) simultaneously toward Impulse Buying Tendency (Y) ; and 2) The influence of Adventure Shopping (X1), Value Shopping (X2), Idea Shopping (X3), Social Shopping (X4), Relaxation Shopping (X5) partially toward Impulse Buying Tendency (Y).This research used explanatory research with quantitative approach. There were six variables used in this research : Adventure Shopping (X1), Value Shopping (X2), Idea Shopping (X3), Social Shopping (X4), Relaxation Shopping (X5) and Impulse Buying Tendency (Y). The collection of data obtained through an online questionnaire. Sample in this research was 116 respondents in Surabaya who ever made a purchase on website/mobile apps of Zalora Indonesia. The sampling technique was nonprobability sampling that use purposive sampling. Descriptive analysis and multiple linear regression are used in this research as data analysis. Kеywords: Hedonic Shopping Motivation Impulse Buying Tendency, Online Shopping. АBSTRАK Penelitian ini bertujuan untuk : 1) Mengetahui dan menjelaskan pengaruh variabel-variabel Adventure Shopping (X1), Value Shopping (X2), Idea Shopping (X3), Social Shopping (X4) dan Relaxation Shopping (X5) secara simultan terhadap Kecenderungan Pembelian Impulsif (Y) ; dan 2) Mengetahui dan menjelaskan pengaruh variabel-variabel Adventure Shopping (X1),Value Shopping (X2), Idea Shopping (X3), Social Shopping (X4) dan Relaxation Shopping (X5) secara parsial terhadap Kecenderungan Pembelian Impulsif (Y). Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Variabel yang digunakan dalam penelitian ini ada enam, yaitu Adventure Shopping (X1), Value Shopping (X2), Idea Shopping (X3), Social Shopping (X4), Relaxation Shopping (X5) dan Kecenderungan Pembelian Impulsif (Y). Pengumpulan data diperoleh melalui penyebaran kuesioner secara online. Sampel sebanyak 116 orang responden di kota Surabaya yang pernah melakukan pembelian produk fashion di website/mobile apps Zalora Indonesia. Teknik pengambilan sampel menggunakan teknik nonprobability sampling dengan cara pengambilan sampel menggunakan purposive sampling. Analisis yang digunakan yaitu analisis deskriptif dan analisis regresi linier berganda. Kаtа Kunci: Motivasi Belanja Hedonis, Kecenderungan Pembelian Impulsif, Online Shopping

PENGARUH FASHION LIFESTYLE TERHADAP PURCHASE INTENTION (Studi pada Konsumen Fashion Streetwear Brand H&M di Jabodetabek) Uke Koesherawati; Kadarisman Hidayat; Rizal Alfisyahr
Jurnal Administrasi Bisnis Vol 73, No 2 (2019): AGUSTUS
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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The purpose of this research is to know and explain that: (1) Fashion Innovativeness has a partial effect on Purchase Intention. (2) Quality Consciousness has a partial effect on Purchase Intention. (3) Price Consciousness has a partial effect on the Purchase Intention. (4) Brand Consciousness has a partial effect on Purchase Intention. (5) Consumption Status partially significantly affects the Purchase Intention. (6) Fashion Innovativeness, Quality Consciousness, Price Consciousness, Brand Consciousness, Status Consumption simultaneously has significant effect on Purchase Intention. Data analysis In this study is a descriptive analysis and multiple linear regression analyses using SPSS version 25.0 for Windows. The results of this study show that: (1) Fashion Innovativeness has a significant influence on Purchase Intention. (2) Quality Consciousness has a significant effect on Purchase Intention. (3) Price Consciousness has a significant influence on Purchase Intention. (4) Brand Consciousness has a significant effect on Purchase Intention. (5) Consumption Status has a significant influence on Purchase Intention. (6) Fashion Innovativeness, Quality Consciousness, Price Consciousness, Brand Consciousness, Status Consumption has a significant influence on Purchase Intention. Kеywords: Fashion Innovativeness, Quality Consciousness, Price Consciousness, Brand Consciousness, Status Consumption, Purchase Intention АBSTRАK Tujuan penelitian ini adalah untuk mengetahui dan menjelaskan bahwa: (1) Fashion Innovativeness secara parsial berpengaruh signifikan terhadap Purchase Intention. (2) Quality Consciousness secara parsial berpengaruh signifikan terhadap Purchase Intention. (3) Price Consciousness secara parsial berpengaruh signifikan terhadap Purchase Intention. (4) Brand Consciousness secara parsial berpengaruh signifikan terhadap Purchase Intention. (5) Status Consumption secara parsial berpengaruh signifikan terhadap Purchase Intention. (6) Fashion Innovativeness, Quality Consciousness, Price Consciousness, Brand Consciousness, Status Consumption secara simultan berpengaruh signifikan terhadap Purchase Intention. Analisis data dalam penelitian ini yaitu analisis deskriptif dan analisis regresi linear berganda menggunakan SPSS versi 25.0 for Windows. Hasil dari penelitian ini menunjukka bahwa: (1) Fashion Innovativeness memiliki pengaruh signifikan terhadap Purchase Intention. (2) Quality Consciousness memiliki pengaruh signifikan terhadap Purchase Intention. (3) Price Consciousness memiliki pengaruh signifikan terhadap Purchase Intention. (4) Brand Consciousness memiliki pengaruh signifikan terhadap Purchase Intention. (5) Status Consumption memiliki pengaruh signifikan terhadap Purchase Intention. (6) Fashion Innovativeness, Quality Consciousness, Price Consciousness, Brand Consciousness, Status Consumption memiliki pengaruh signifikan terhadap Purchase Intention. Kаtа Kunci: Fashion Innovativeness, Quality Consciousness, Price Consciousness, Brand Consciousness, Status Consumption, Purchase Intention.

PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Konsumen Sepeda Motor Merek Honda Di Kota Malang, Jawa Timur) Asnandar Simanjuntak; Mohammad Iqbal; Rizal Alfisyahr
Jurnal Administrasi Bisnis Vol 55, No 3 (2018): FEBRUARI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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The type of research used in research namely research eksplanatori (explanatory research). According to Hermawan (2009:20), explanatory research is research that explains the causal relationships between variables through hypothesis testing. This research was conducted to find out the influence of the quality of the products (X1) against the decision of purchase (Y), the influence of after-sales service (X2) against the decision of purchase (Y). The approach used in this study is the author of the quantitative survey methods. The results of this study indicate that the variable product quality and after-sales service are jointly significant effect against the purchase decisions that can be seen from the value significance F α i.e. 0.000 < 0.05 and value adjusted < R Square of 0.483. This shows that the variable contribution of product quality and after-sales service of 48.3% while the remaining 51.7% are affected by other variables not examined in this study, partially variable product quality of 0.269 and variable after-sales service of 0.318 effect significantly and positively against the variable purchase decisions. Kеywords: Product Quality, After-sales Service, Purchase Decisions АBSTRАK Jenis penelitian yang digunakan dalam penelitian yakni penelitian eksplanatori (explanatory research). Menurut Hermawan (2009:20), explanatory research merupakan penelitian yang menjelaskan hubungan kausal antara variabel-variabel melalui pengujian hipotesis. Penelitian ini dilakukan untuk mengetahui Pengaruh Kualitas Produk (X1) terhadap Keputusan Pembelian (Y), Pengaruh Layanan Purna Jual (X2) terhadap Keputusan Pembelian (Y). Pendekatan yang digunakan penulis dalam penelitian ini adalah kuantitatif dengan metode survei. Hasil penelitian ini menunjukkan bahwa variabel Kualitas Produk dan Layanan Purna Jual secara bersama-sama berpengaruh signifikan terhadap Keputusan Pembelian yang dapat dilihat dari nilai signifikansi F < α yaitu 0,000 < 0,05 dan nilai adjusted R Square sebesar 0,483. Hal ini menunjukkan bahwa kontribusi variabel kualitas produk dan layanan purna jual sebesar 48,3% sedangkan sisanya 51,7% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini, secara parsial variabel kualitas produk sebesar 0,269 dan variabel layanan purna jual sebesar 0,318 berpengaruh secara signifikan dan positif terhadap variabel keputusan pembelian. Kаtа Kunci: Kualitas Produk, Layanan Purna Jual, Keputusan Pembelian

ASSISTANCE FOR THE DEVELOPMENT OF THE "BUMDES INSTITUTE PLATFORM LEARNING" APPLICATION IN PANDEMAS MULYA VILLAGE, KABUTEN MALANG Hanifa Maulani Ramadhan; Wilopo; Inggang Perwangsa Nuralam; Safarudin Hisyam Tualeka; Rizal Alfisyahr
Berdikari: Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 1 (2022): Berdikari: jurnal Pengabdian Masyarakat Indonesia
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/bjpmi.05.01.07

Introduction: Badan Usaha Milik Desa or BUMDes in Government Regulation Number 11 of 2021 concerning BUMDes are legal entities established by villages or with villages to manage businesses, utilize assets, develop investment and productivity, provide services, or provide other types of companies. For the most excellent welfare of the village community. In its application, BUMDes (which in this study is "BUMDes Pandemas Mulya") is expected to be able to collaborate with stakeholders and other parties such as investors, communities, and the people to form a so-called Penta helix so that the capacity and capability of the BUMDes can increase significantly. However, in reality, BUMDes still need to catch up to the target set by the Ministry. Therefore, a tool was created that can increase the capacity and capability of BUMDes itself by utilizing digital technology called "BUMDes Institute Platform Learning." Method: In general, the implementation of creating the "BUMDes Institute Platform Learning" platform is divided into four stages: Needs Analysis, Mapping problems, Validating problems, and Designing applications. The Needs Analysis stage aims to identify issues and material needs for BUMDes actors that will be accommodated in the platform. The needs analysis results are then carried out through a mapping process based on predetermined criteria. The goal is to create clusters between problems and solutions in the form of learning materials that will be included in the platform. Next, the team will validate the results of the problem-mapping process in the validation stage. Then, the team conducts FGDs and internal discussions for the collection process materials to create a learning curriculum and requirements for the application design and development process. After that, the development begins. Results: the application can be implemented for BUMDes even though several improvements will be needed. Conclusions: BUMDes Pandemas Mulya still needs much improvement to develop business units, especially related to business design. So, there needs to be an application that contains information from technical aspects for management (application program) conditions in the field still need completion and periodic assistance that can help educate and teach business aspects.

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