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All Journal Nirmana Imaji: Jurnal Seni dan Pendidikan Seni ARS: Jurnal Seni Rupa Dan Desain DeKaVe Rekam : Jurnal, Fotografi, Televisi Animasi SURYA SENI ANDHARUPA IJCAS (International Journal of Creative and Arts Studies) MUDRA Jurnal Seni Budaya Jurnal Invensi (Jurnal Penciptaan dan Pengkajian Seni) Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM)
Prayanto Widyo Harsanto
Institut Seni Indonesia Yogyakarta
Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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The Influence of Artificial Intelligence Image for Product Advertisements (Case Study of Using Model Photos in Levi's Advertisements) Widyo Harsanto, Prayanto; Udayana, Anak Agung Gede Bagus; Satuti, Kinanthi Raras
Mudra Jurnal Seni Budaya Vol 40 No 1 (2025)
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/mudra.v40i1.3102

Abstract

Initially, photographic works were a representation of reality that depicted facts and truth. However, with the presence of artificial intelligence imaging has shifted the concept underlying photography. Openly the company Levi Strauss & Co with its Levi's product uses photos of models generated by AI for its advertisements. The presence of artificial intelligence (AI) in the field of photography has become a dialectical discourse in society that can replace human work in various fields. This study aims to understand visual phenomena by describing and analyzing them to see the impact of Artificial Intelligence (AI) technology in the field of photography on Levi's advertisements. The focus of the research is the influence of technological advances on very significant changes in the world of advertising. Gillian Rose's Visual Methodology is used to present comprehensively, assisted by various literatures. Data collection is done by conducting observations, documentation, interviews, and questionnaires. The socio-technological approach is used to reveal the influence of technological developments on social issues and advertising photography phenomena as research objects. The results of the study show that artificial intelligence technology, namely, (1) produces more creative and innovative visual aesthetics for advertising; (2) supports more effective and efficient work; (3) there is social anxiety for some commercial photographers, designers and advertising models.
Co-Authors Abielta Harisjaya Adeline Oktavia Gunawan Adiel Yuwono Adiel Yuwono Adiel Yuwono Adiel Yuwono Adiel Yuwono S.Sn Alicia Christy Amelia Puspita Wongso Anak Agung Gde Bagus Udayana Ananta Hari Noorsasetya Andrew Jeremy Husin Anggianto, Davy Anggriana Wijaya . Anggriana Wijaya . Anita Susanto Anita Susanto Antonius Antonius Bie Karina Raditya Christy, Alicia Clarisa Sita Theodorus Dandy Sugiarto Daniel Yohanes Daniel Yohanes, Daniel David Christian David Christian David Christian, David Davy Anggianto Dikky Alandito Hermawan Djohan Djohan Erick Firmansyah R. Daud Febrina Febrina Felicia Priscillya Gavriela Insan Saputri Hans Julian Hen Dian Yudani Hen Dian Yudani Imanuella Anindita Lestyana Imanuella Anindita Lestyana Irene Novita Sutanto Irene Novita Sutanto Ivan Jonathan Jakti, Jalung Wirangga Kevin Chandra Kevin Chandra Lauw, Celine Lawinata Leo, Stefani Lidya Limanto Lidya Limanto, Lidya Liem Steffi Allan Liem Steffi Allan Marvel Ferdinand Ferdinand Natalia B., Rebecca Milka Natalia Basuki, Rebecca Milka Priscilla Natasia L Priscilla Natasia L Rebecca Milka N. Basuki Rebecca Milka Natalia Rebecca Milka Natalia B. Rebecca Milka Natalia B. Rebecca Milka Natalia Basuki Rebecca Milka Natalia Basuki Rebecca Milka Natalia Basuki, Rebecca Milka Natalia Rio Novly Winaldy Samuel Balimula Satuti, Kinanthi Raras Stefani Angela Marcella Steven Steven Sugiarto, Dandy Taranita Mulia Sim Targa Santoso Putra Teresa Tiffany Kartono Theodorus, Clarisa Sita Tuwio, Namuri Migo Udayana, Anak Agung Gede Bagus Victor Felix Soesanto Vincent Jonathan Sugianto Vincent Jonathan Sugianto, Vincent Jonathan Vivin Angeline Yuzak Gunawan Wijaya Yuzak Gunawan Wijaya