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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Mitra Akademia: Jurnal Pengabdian Masyarakat Jurnal Bisnis Event International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC)
Djuni Akbar
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Humanities Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGEMBANGAN DESTINASI MICE DI JAKARTA DAN YOGYAKARTA Heri Setyawan; Djuni Akbar; Christina L Rudatin
Ekonomi & Bisnis Vol 12 No 1 (2013): Jurnal Ekonomi dan Bisnis
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/eb.v12i1.651

Abstract

Abstrak Tujuan dari kegiatan Pemetaan Kekuatgukur kekuatan destinasi unggulan di Indonesia yang memiliki kekuatan yang tidak sama antara satu dengan yang lainnya serta dapat memberikan gambaran bagi Pemda dan stakeholder terkait dalam mengembangkan destinasi MICE yang berdaya saing global dan berkelanjutan. Sehingga setiap destinasi MICE mempunyai profil masing-masing yang berbeda-beda dalam hal potensi. Sebagai awal pengembangan destinasi MICE, ada destinasi yaitu Jakarta dan Yogyakarta. Ada 9 kriteria dan 68 indikator yang dipergunakan untuk mendapatkan data pemetaan destinasi MICE di Indonesia. Dari data yang didapatkan, maka Yogyakarta mendapatkan score 3,34 dari skala 5, sehingga dikategorikan diatas cukup. Sedangkan Jakarta dapat dikatakan mendekati baik, yaitu dengan score 3,65 dari skala 5. Tahap selanjutnya adalah mendapatkan masukan dari expert judgement, dari para pelaku industri MICE (PCO/PEO/lainnya), yang sebagian besar berdomisili di Jakarta. Keyword: destinasi mice, Jakarta, Yogyakarta Abstract The purpose of this mapping activity of featured destination in Indonesia that has unequal power one and another then give illustration to local government and related stakeholder in globally competitive and continues MICE destination development. So that every MICE destination has its very own and unique profile in term of its potential. As the beginning of MICE destination development, there are destination such as Jakarta and Yogyakarta. There are 9 criterias and 68 indicators used to obtain the MICE destination mapping data in Indonesia. From the obtained data, Yogyakarta get the score 3,34 of 5, so that categorized as above of sufficient. Where Jakarta could be categorized as nearly good with the score 3,65 of 5. The next step is to get the feedback from the expert judgement from the MICE industry (PCO/PEO/other), where most of them located in Jakarta. Keyword: mice destination, Jakarta, Yogyakarta
Pengaruh Telemarketing dalam Kegiatan Business Matching dalam Pameran Indonesia Maritime Expo 2019 Prita Indah Pertiwi; Djuni Akbar
Bisnis Event Vol. 1 No. 3 (2020): Jurnal Bisnis Event
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.922 KB) | DOI: 10.32722/bev.v1i3.5412

Abstract

The MICE industry (Meetings, Incentives, Conferences, and Exhibitions) is one of the short -term sectors in thetourism industry that is economically important for tourism. Marketing activities are very instrumental inmarketing MICE events. One part of marketing is telemarketing activities. In the B2B exhibition, there aremandatory activities, namely Business Matching. Business Matching is a scheduled business meeting between business people, retailers, agents, distributors and potential investors or partners. The Indonesia Maritime Expo 2019 exhibition is an international-scale business to business (B2B) exhibition. This research is a quantitative study. The sampling method used is the Purprosive Sampling Method. Sampling based on special selection in accordance with the criteria given. The purpose of this research is intended to determine the effect of telemarketing activities as one of the marketing activities at international exhibition events. Telemarketing activities can influence potential buyers in convincing and deciding to do business matching. Telemarketing activities can also provide more detailed information to potential buyers to create new business opportunities with prospective colleagues.
PENGGUNAAN DIGITAL ADVERTISING DALAM PROMOSI CHAMPIONSHIP EVENT OLEH MYEDUSOLVE Dara Syafira; Djuni Akbar
Bisnis Event Vol. 4 No. 13 (2023): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v4i13.5543

Abstract

Digitalization in the use of information and communication technology is growing in all countries including Indonesia, through programs launched by Kominfo. To keep abreast of developments in technology and information, human resources are needed. So, an EduTech Startup emerged which has the goal of empowering the workforce in Indonesia through digital learning, certification and skills upgrading programs so they are ready for a career. MyEduSolve startup where the writer carried out the Field Work Practice for 6 months. Advertising through social media such as Instagram, Twitter, Facebook and Youtube has a big impact. It can reach a wider target quickly. It can be utilized in the promotion process so that it is right on target. MyEduSolve promotion strategy in the Microsoft Office Specialist & Adobe Certified Professional National Championship Event 2021 focuses on the use of technology. This study aims to present the event planning process, strategies for promoting events, as well as the implementation of digital advertising implemented by MyEduSolve. The method used in this research is through interviews, observation, and documentation. Obtained in planning an event has 4 stages, namely the preparation of the event framework, the stage of analyzing target participants, the stage of determining the event timeline, and the stage of publishing the event with promotion using advertising. MyEdusolve uses a promotional strategy by placing digital advertisements and direct marketing by implementing advertising objectives, namely informing, persuading, and adding value so that the message to be conveyed is eyed by the target audience.
PROMOSI PERIKLANAN DIGITAL DALAM FESTIVAL PANEN RAYA NUSANTARA (PARARA) 2021 OLEH TOFFEE EVENTS Rifani Novie Syachkinah; Djuni Akbar
Bisnis Event Vol. 4 No. 14 (2023): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

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Abstract

The development of technology turns out to have a very big influence in the world of advertising. This condition can be seen from the shift of traditional advertising towards digital. One of the companies that has used digital advertising is Toffee Events which is a company in the field of digital marketing and also engaged in event management and training. Toffee Events as a digital marketing agency was appointed by the PARARA Festival 2021 to be an event organizer who can help in promoting and implementing the Festival Panen Raya Nusantara (PARARA) 2021. The purpose of this study is to find out the advertising promotion carried out by Toffee Events in the PARARA Festival 2021. This research was conducted using qualitative analysis methods from observational data, interviews and documentation. The results of the study showed that the use of digital advertising media that was carried out managed to attract as many as 4006 participants, when compared to the 2019 PARARA Festival which used conventional advertising media and could only attract less than 1000 participants. This promotion process successfully implements the purpose of advertising, namely providing information and adding value well so that the number of participants who register can increase significantly.
Pengaruh Fungsi Opening Dan Closing Ceremony Terhadap Kepuasan Penyelenggaraan Conference (Studi Kasus: Event Asia Youth International Model United Nations) Annisa Amanda; Djuni Akbar
Bisnis Event Vol. 4 No. 15 (2023): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

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Abstract

In organizing an event especially a conference consist of 2 (two) big series of events which are the main events and supporting events. The opening and closing ceremony are the series of supporting events that have important functions which inseparable from the main event, which is meeting session. During the event of Asia Youth International Model United Nations 2018, the opening and closing ceremony are the main basis for the first assessment and impression of the event given by the delegates for the success factors of the event. This research uses qualitative method and determined on the basis of direct observation of the object under study and data collection techniques using observational methods and questionnaire methods. The results of this study show that the success of the opening and closing ceremony have some important functions of the event value and will be affected for the upcoming event Asia Youth International Model United Nations.
Upaya Peningkatan Fasilitas Wisata di Desa Wisata Dayeuhkolot, Kecamatan Sagalaherang, Kabupaten Subang Syafganti, Imam; Anggraini, Asterina; Safitry, Tantri Sari; M. Iqbal Katik RE; Heri Setyawan; Djuni Akbar
Mitra Akademia: Jurnal Pengabdian Masyarakat Vol 8 No 2 (2025): Mitra Akademia: Jurnal Pengabdian Masyarakat
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/mapnj.v8i2.7314

Abstract

Modern lifestyle trends have significantly increased public interest in travel, driving a rise in tourist visits to both regional and international destinations. This growing demand has prompted the development of new tourism alternatives, including tourism village programs. One example is Dayeuhkolot Tourism Village, located in Sagalaherang District, Subang Regency, which offers various natural and cultural attractions such as scenic landscapes, local wisdom, and cultural diversity. Despite its promising potential, the tourism development of Dayeuhkolot Village remains underdeveloped, particularly in terms of infrastructure and digital promotion. In response, the Applied Bachelor of MICE (Meetings, Incentives, Conventions, and Exhibitions) Study Program Politeknik Negeri Jakarta carried out a community service initiative aimed at enhancing the village's digital marketing capacity. The program focused on designing and installing digital signage to promote the village and increase its visibility to a broader audience.  Activities included socialization, workshops, focus group discussions, and practical training sessions, supported by the provision of digital signage infrastructure. As a result, local stakeholders—especially tourism managers—showed improved understanding and skills in utilizing digital marketing tools. The installed signage attracted community attention and was seen as a valuable asset for promoting tourism sustainably. The village head acknowledged the impact of the initiative, highlighting its role in supporting long-term tourism development. Overall, the program contributed meaningfully to the empowerment of the tourism village through digital innovation, enabling more effective promotion strategies and reinforcing the village’s potential as an attractive and sustainable tourist destination.Keywords: facility, tourism village, digital advertisement, digital signage Saat ini, gaya hidup masyarakat modern mendorong peningkatan kunjungan wisatawan ke berbagai pilihan tempat wisata baik di lingkup regional maupun internasional. Meningkatnya kebutuhan masyarakat tersebut menjadi salah satu faktor pendorong munculnya banyak tempat wisata baru, salah satunya dalam bentuk program desa wisata. Wilayah Subang diketahui telah membuat program desa wisata edukasi pada beberapa desa di wilayahnya seperti salah satunya Desa Wisata Dayeuhkolot, Kecamatan Sagalaherang, Kabupaten Subang. Desa wisata Dayeuhkolot memiliki Daerah Tujuan Wisata (DTW) alam dan budaya yang menarik, termasuk keindahan alam, kearifan lokal, dan keragaman budaya. Namun, meskipun potensinya besar, perkembangan pariwisata di Desa Wisata Dayeuhkolot masih belum maksimal. Terutama dalam hal peningkatan fasilitas desa wisata berbentuk pengembangan infrastruktur wisata. Pengabdian masyarakat yang merupakan kegiatan rutinitas Program Studi Sarjana Terapan MICE bertujuan untuk membantu pengelola desa wisata dalam melakukan pemasaran digital untuk desa wisata Dayeuhkolot, terutama dalam pembuatan perangkat digital signage untuk membantu memasarkan desa wisata Dayeuhkolot. Peningkatan ini dilaksanakan dengan pembekalan secara teori dan praktik serta memberikan bantuan fasilitas agar mampu menunjang kegiatan pembuatan program desa wisata Dayeuhkolot. Metode peningkatan diberikan menggunakan sosialisasi, workshop, forum group discussion, dan pemasangan digital signage. Kepala Desa Dayeuhkolot menyampaikan bahwa workshop terkait pemasaran digital dan pemasangan digital signage sangat bermanfaat dalam pengelolaan desa wisata Dayeuhkolot secara berkelanjutan. Kata kunci: fasilitas, desa wisata, pemasaran digital, digital signage
LINKED AND MATCH BETWEEN THE MICE STUDY PROGRAM OF THE JAKARTA STATE POLYTECHNIC AND PT ANGAN KREASI SEMESTA: A CASE STUDY OF MARKETING ACTIVITIES OF THE 2024 INDONESIAN HALAL EXPORT EXHIBITION Rimsky K Judisseno; Angelysia Kusuma Dewi Rizky; Etty Khongrat; Djuni Akbar
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 3 No. 4 (2025): August
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v3i4.597

Abstract

This study explores the alignment between academic instruction in the MICE (Meeting, Incentive, Convention, and Exhibition) Study Program at the Jakarta State Polytechnic and the practical demands of the event management industry, based on fieldwork conducted at PT Angan Kreasi Semesta during the Halal Export Indonesia 2024 event. Using qualitative descriptive methods, data were collected through participatory observation, daily logbook entries, and document analysis. The findings reveal a partial yet significant alignment between theoretical coursework—particularly in marketing, sponsorship, and public relations—and the tasks performed during the internship. Approximately 75–85.7% of the academic content was found to be applicable in practice, as evidenced by activities such as sponsorship proposal development, promotional content creation, and media partnership management. However, notable competency gaps emerged in digital advertising strategies, social media content planning, and legal procedures related to partnership agreements. The study also highlights the development of key SCANS-based competencies, including communication, resource management, and technological literacy. These results underscore the need to enhance the curriculum by integrating practical modules on digital marketing analytics, legal documentation, and PR tools, as well as strengthening institutional partnerships with industry players. The study contributes to the discourse on curriculum-industry alignment and offers pedagogical recommendations to improve graduate employability in the event management sector.
Co-Authors Angelysia Kusuma Dewi Rizky Anggraini, Asterina Annisa Amanda Christina L Rudatin Dara Syafira Etty Khongrat Heri Setyawan Imam Syafganti M. Iqbal Katik RE Prita Indah Pertiwi Rifani Novie Syachkinah Rimsky K Judisseno Safitry, Tantri Sari