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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Mitra Akademia: Jurnal Pengabdian Masyarakat Jurnal Bisnis Event Journal of Innovative and Creativity PESHUM
Heri Setyawan
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Humanities Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENGEMBANGAN DESTINASI MICE DI JAKARTA DAN YOGYAKARTA Heri Setyawan; Djuni Akbar; Christina L Rudatin
Ekonomi & Bisnis Vol 12 No 1 (2013): Jurnal Ekonomi dan Bisnis
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/eb.v12i1.651

Abstract

Abstrak Tujuan dari kegiatan Pemetaan Kekuatgukur kekuatan destinasi unggulan di Indonesia yang memiliki kekuatan yang tidak sama antara satu dengan yang lainnya serta dapat memberikan gambaran bagi Pemda dan stakeholder terkait dalam mengembangkan destinasi MICE yang berdaya saing global dan berkelanjutan. Sehingga setiap destinasi MICE mempunyai profil masing-masing yang berbeda-beda dalam hal potensi. Sebagai awal pengembangan destinasi MICE, ada destinasi yaitu Jakarta dan Yogyakarta. Ada 9 kriteria dan 68 indikator yang dipergunakan untuk mendapatkan data pemetaan destinasi MICE di Indonesia. Dari data yang didapatkan, maka Yogyakarta mendapatkan score 3,34 dari skala 5, sehingga dikategorikan diatas cukup. Sedangkan Jakarta dapat dikatakan mendekati baik, yaitu dengan score 3,65 dari skala 5. Tahap selanjutnya adalah mendapatkan masukan dari expert judgement, dari para pelaku industri MICE (PCO/PEO/lainnya), yang sebagian besar berdomisili di Jakarta. Keyword: destinasi mice, Jakarta, Yogyakarta Abstract The purpose of this mapping activity of featured destination in Indonesia that has unequal power one and another then give illustration to local government and related stakeholder in globally competitive and continues MICE destination development. So that every MICE destination has its very own and unique profile in term of its potential. As the beginning of MICE destination development, there are destination such as Jakarta and Yogyakarta. There are 9 criterias and 68 indicators used to obtain the MICE destination mapping data in Indonesia. From the obtained data, Yogyakarta get the score 3,34 of 5, so that categorized as above of sufficient. Where Jakarta could be categorized as nearly good with the score 3,65 of 5. The next step is to get the feedback from the expert judgement from the MICE industry (PCO/PEO/other), where most of them located in Jakarta. Keyword: mice destination, Jakarta, Yogyakarta
Proses Kegiatan Sponsorship pada Event Royal Jogja Sand Dunes Geospatial Run 2019 Desy Nurelya; Heri Setyawan
Bisnis Event Vol. 1 No. 3 (2020): Jurnal Bisnis Event
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.007 KB) | DOI: 10.32722/bev.v1i3.5410

Abstract

The research problems of this study is how to sponsor activities in an effort to establish business cooperationbetween events and sponsors target of The Royal Jogja Sand Dunes Geospatial Run 2019. The objectives of thisstudy is to study the process of sponsorship activities at The Royal Jogja Sand Dunes Geospatial Run 2019. Thistype of research is a descriptive qualitative research by collecting, processing and presenting data obtained in theform of complete and correct information. Data collection techniques used in this study were the method ofobservation, interviews and documentation. The results show that the process of sponsoring activities carried out atThe Royal Jogja Sand Dunes Geospatial Run 2019 through several examples, namely: 1) preparing sponsorshipactivities from starting to make proposals, determining the target sponsors, communicating with sponsors, holdingmeetings with sponsors. with the agreement of cooperation; 2) carrying out sponsorship activities, namelycontrolling control and service to sponsors; 3) evaluation and feedback on sponsorship activities, namely sendingfinal report documents and re-establishing communication with the sponsor.
Pemanfaatan Media Sosial Instagram Pada Acara The 8th Indonesia International Geothermal Convention and Exhibition 2022 Oleh PT Energi Kreatif Dinamika Annisa Salsabila Nurcahyani; Heri Setyawan
Bisnis Event Vol. 4 No. 16 (2023): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v4i16.6296

Abstract

The management of Instagram social media is very important at this moment because through proper management, it can create a good and attractive company image. The need for innovation and creativity in managing social media is very high so that the public can easily access or find out about the company or a particular event. This writing aims to know and study the process of managing Instagram social media for an event. Using a qualitative descriptive research method, namely by collecting data results obtained during the Field Work Practice at PT Energi Kreatif Dinamika. The results of the study showed that the management of Instagram social media goes through 3 stages such as Editorial Plan, Content Plan, and Content Approval.
POTENSI AMBASSADOR PADA ASOSIASI PROFESI DI INDONESIA DALAM MENDORONG PEMENANGAN BIDDING KONFERENSI Christina Lipuringtyas Rudatin; Wardhani, Annisa Wardhani; Heri Setyawan; Firman Syah; Muhammad Iqbal Katik Rajo Endah
Bisnis Event Vol. 6 No. 22 (2025): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v6i22.7560

Abstract

International meetings (either conferences or other forms of meetings) that are held certainly have implications for the image of the host. The organization of the event represents the destination/country that acts as the host. The potential to organize international meetings can come from several market segments, one of which is the association market segment, especially professional associations affiliated with international or world-class associations. The main reason for preparing the Ambassador Program is that the majority of international association meetings that occur periodically and alternate between countries require a kind of competitive bidding process involving local or national contacts to submit proposals or invitations (ICCA, 2012). This research was conducted to increase the number of international association conferences held in order to improve Indonesia's competitiveness as a MICE Destination. The method that will be used is the exploratory method by conducting desk research and respondent surveys to professional associations affiliated with international associations. Keyword: Ambassador Program, Bidding, Association Conference, MICE
Upaya Peningkatan Fasilitas Wisata di Desa Wisata Dayeuhkolot, Kecamatan Sagalaherang, Kabupaten Subang Syafganti, Imam; Anggraini, Asterina; Safitry, Tantri Sari; M. Iqbal Katik RE; Heri Setyawan; Djuni Akbar
Mitra Akademia: Jurnal Pengabdian Masyarakat Vol 8 No 2 (2025): Mitra Akademia: Jurnal Pengabdian Masyarakat
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/mapnj.v8i2.7314

Abstract

Modern lifestyle trends have significantly increased public interest in travel, driving a rise in tourist visits to both regional and international destinations. This growing demand has prompted the development of new tourism alternatives, including tourism village programs. One example is Dayeuhkolot Tourism Village, located in Sagalaherang District, Subang Regency, which offers various natural and cultural attractions such as scenic landscapes, local wisdom, and cultural diversity. Despite its promising potential, the tourism development of Dayeuhkolot Village remains underdeveloped, particularly in terms of infrastructure and digital promotion. In response, the Applied Bachelor of MICE (Meetings, Incentives, Conventions, and Exhibitions) Study Program Politeknik Negeri Jakarta carried out a community service initiative aimed at enhancing the village's digital marketing capacity. The program focused on designing and installing digital signage to promote the village and increase its visibility to a broader audience.  Activities included socialization, workshops, focus group discussions, and practical training sessions, supported by the provision of digital signage infrastructure. As a result, local stakeholders—especially tourism managers—showed improved understanding and skills in utilizing digital marketing tools. The installed signage attracted community attention and was seen as a valuable asset for promoting tourism sustainably. The village head acknowledged the impact of the initiative, highlighting its role in supporting long-term tourism development. Overall, the program contributed meaningfully to the empowerment of the tourism village through digital innovation, enabling more effective promotion strategies and reinforcing the village’s potential as an attractive and sustainable tourist destination.Keywords: facility, tourism village, digital advertisement, digital signage Saat ini, gaya hidup masyarakat modern mendorong peningkatan kunjungan wisatawan ke berbagai pilihan tempat wisata baik di lingkup regional maupun internasional. Meningkatnya kebutuhan masyarakat tersebut menjadi salah satu faktor pendorong munculnya banyak tempat wisata baru, salah satunya dalam bentuk program desa wisata. Wilayah Subang diketahui telah membuat program desa wisata edukasi pada beberapa desa di wilayahnya seperti salah satunya Desa Wisata Dayeuhkolot, Kecamatan Sagalaherang, Kabupaten Subang. Desa wisata Dayeuhkolot memiliki Daerah Tujuan Wisata (DTW) alam dan budaya yang menarik, termasuk keindahan alam, kearifan lokal, dan keragaman budaya. Namun, meskipun potensinya besar, perkembangan pariwisata di Desa Wisata Dayeuhkolot masih belum maksimal. Terutama dalam hal peningkatan fasilitas desa wisata berbentuk pengembangan infrastruktur wisata. Pengabdian masyarakat yang merupakan kegiatan rutinitas Program Studi Sarjana Terapan MICE bertujuan untuk membantu pengelola desa wisata dalam melakukan pemasaran digital untuk desa wisata Dayeuhkolot, terutama dalam pembuatan perangkat digital signage untuk membantu memasarkan desa wisata Dayeuhkolot. Peningkatan ini dilaksanakan dengan pembekalan secara teori dan praktik serta memberikan bantuan fasilitas agar mampu menunjang kegiatan pembuatan program desa wisata Dayeuhkolot. Metode peningkatan diberikan menggunakan sosialisasi, workshop, forum group discussion, dan pemasangan digital signage. Kepala Desa Dayeuhkolot menyampaikan bahwa workshop terkait pemasaran digital dan pemasangan digital signage sangat bermanfaat dalam pengelolaan desa wisata Dayeuhkolot secara berkelanjutan. Kata kunci: fasilitas, desa wisata, pemasaran digital, digital signage
Penerapan Realistic Mathematics Education (RME) Berbasis Etnomatematika Pada Mata Pelajaran Matematika Materi Diagram Di Kelas 1 Sekolah Dasar Heri Setyawan; Anindya Maharani Putri Ramadhani; Achmad Veri Kurnyawan; Roihan Daru Noorwinanda, Muhammad Navis; Carmelia Putri Luna Wea
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 6: Oktober 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i6.10584

Abstract

Penelitian ini mengungkap dampak penerapan Realistic Mathematics Education (RME) berbasis etnomatematika terhadap pemahaman konsep diagram pada siswa kelas 1 SD. Pendekatan RME yang mengutamakan pengalaman nyata siswa dipadukan dengan elemen budaya lokal sebagai jembatan pembelajaran. Penelitian dilakukan di SD Rahmat Surabaya dengan 24 siswa sebagai subjek. Hasil evaluasi menunjukkan peningkatan capaian belajar siswa, di mana sebagian besar memperoleh nilai di atas Kriteria Ketuntasan Minimal (KKM). Pendekatan ini terbukti mendukung pembelajaran yang menyenangkan, kontekstual, dan relevan dengan lingkungan keseharian siswa.
Integrasi Chatgpt Open AI Dengan Arcgis Pro Dalam Pembuatan Peta Buffering Olivia Elfatma; Ade Utari Triwijayani; Heri Setyawan; Yuliana Debora Anggraini
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5158

Abstract

ChatGPT adalah teknologi artificial intelligence (AI) bisa memberikan jawaban dari pertanyaan apa pun hanya dalam beberapa detik. Integrasi ChatGPT OpenAI dengan ArcGIS Online menghadirkan peluang luar biasa meningkatkan pengalaman GIS bagi penggunanya dan mempercepat alur kerja analisis spasial. Belum banyak penelitian analisis spasial menggunakan Integrasi ChatGPT OpenAI. Tujuan penelitian ini adalah 1) Mengetahui kemampuan Integrasi chatGPT open Ai dengan ArcGIS dalam mengolah data vector seperti data buffing, 2) mengetahui kecepatan dan kemudahan alur kerja analisis spasial Integrasi chatGPT open Ai dengan ArcGIS dengan menggolah data vector pada metode buffering. Metode penelitian ini dilakukan dengan membandingkan, pengolahan data vector dengan metode buffering menggunakan ArcGIS secara pengolahan biasa dan Integrasi chatGPT open Ai dengan ArcGIS. Berdasarkan hasil uji pengolahan peta buffering sungai daerah penelitian diperoleh keseimpulan: 1) Integrasi chatGPT open Ai dengan ArcGIS mampu dalam mengolah data vector metode buffering, 2) Integrasi chatGPT open Ai dengan ArcGIS berhasil dilakukan selama 2 detik dengan 2 langkah kerja. Sedangkan cara manual berhasil diselesaikan dalam waktu 4 detik dengan 10 langkah kerja. Sehingga Integrasi chatGPT open Ai dengan ArcGIS terbukti lebih cepat dan efektif. ChatGPT memberikan informasi kemudahan alur kerja analisis spasial secara cepat dan ringkas. Namun informasi yang disampaikan tidak semua dapat diaplikasikan langsung kedalam proses analisis spasial secara teknis. Perlu pemahaman yang mendalam dan improvisasi terhadap perintah prompt dan script. Metode ini cocok dilakukan untuk para expert dibidang analysis spasial.
Co-Authors Achmad Veri Kurnyawan Ade Utari Triwijayani Anggraini, Asterina Anindya Maharani Putri Ramadhani Annisa Salsabila Nurcahyani Carmelia Putri Luna Wea Christina L Rudatin Christina Lipuringtyas Rudatin Desy Nurelya Djuni Akbar Firman syah Imam Syafganti M. Iqbal Katik RE Muhammad Iqbal Katik Rajo Endah Olivia Elfatma Roihan Daru Noorwinanda, Muhammad Navis Safitry, Tantri Sari Wardhani, Annisa Wardhani Yuliana Debora Anggraini