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All Journal Among Makarti E-Dimas: Jurnal Pengabdian kepada Masyarakat JURISMA: Jurnal Riset Bisnis & Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan JSMA (Jurnal Sains Manajemen dan Akuntansi) INFORMASI (Jurnal Informatika dan Sistem Informasi) Jurnal Manajemen Jurnal Syntax Transformation International Journal of Social Service and Research Kresna: Jurnal Riset dan Pengabdian Masyarakat Gunung Djati Conference Series Jurnal Sistem Informasi dan Ilmu Komputer Bridge: Jurnal Publikasi Sistem Informasi dan Telekomunikasi
Novi Rukhviyanti
STMIK IM
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Pengaruh Kualitas Produk dan Daya Beli Konsumen Terhadap Keputusan Pembelian Beras Lumbung Padi Indonesia (LPI) di Pasar Perumnas Muhammad furqon; Novi Rukhviyanti; Lilis Suharti; Achmad Azhari
JSMA Vol 14 No 2 (2022): JSMA (Jurnal Sains Manajemen dan Akuntansi)
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi STAN IM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37151/jsma.v14i2.101

Abstract

Penelitian ini bertujuan untuk menganalisa apakah kualitas produk dan daya beli konsumen Beras Lumbung Padi Indonesia (LPI) berpengaruh terhadap keputusan pembelian. Penelitian ini termasuk dalam penelitian lapangan (field research) dengan metode penelitian kuantitatif. Populasi dalam penelitian ini adalah 184 orang, sedangkan sampel yang digunakan sebanyak 65 responden dengan teknik Accidental Sampling menggunakan rumus slovin. Analisis data dibantu menggunakan software SPSS dengan analisis regresi linier berganda. Hasil penelitian menunjukan bahwa secara simultan kualitas produk dan daya beli konsumen berpengaruh terhadap keputusan pembelian pada beras lumbung padi Indonesia di pasar perumnas. Secara parsial kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan daya beli konsumen tidak berpengaruh terhadap keputusan pembelian.
PENGARUH E-COMMERCE DAN MOBILE MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK FACIAL WASH PT. NASA STOCKIST R.2137 BANJARNEGARA PADA MASA PANDEMI COVID 19 Nur Hayati; Novi Rukhviyanti
Among Makarti Vol 15, No 3 (2022): AMONG MAKARTI
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v15i3.363

Abstract

Penelitian ini bertujuan untuk menganalisis E-Commerce dan Mobile Marketing berpengaruh positif dan signifikan secara parsial dan stimultan Terhadap Keputusan pembelian produk facial wash NASA di stokist R.2137. Metode penelitian yang digunakan adalah metode deskriptif asosiatif dengan teknik pengumpulan data melalui penyebaran kuesioner.Hasil penelitian menunjukkan bahwa E-Commerce dan Mobile Marketing berpengaruh positif dan signifikan terhadap keputusan pembelian. E-Commerce dan Mobile Marketing merupakan variabel bebas secara simultan memiliki pengaruh terhadap keputusan pembelian.Kata kunci: E-Commerce, Mobile Marketing, Keputusan Pembelian, Covid-19, Natural Nusantara (NASA).
Analisis Perencanaan Strategi Sistem Informasi Dan Teknologi Informasi Pada PT. OCT Menggunakan Metode Ward And Peppard Sudrajat Sudrajat; Santi Puspa Oktaviane; Novi Rukhviyanti
Jurnal Sistem Informasi dan Ilmu Komputer Vol. 2 No. 2 (2024): Mei : Jurnal Sistem Informasi dan Ilmu Komputer
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jusiik-widyakarya.v2i2.2896

Abstract

Introduction: The rapid development of Information Systems (IS) and Information Technology (IT) has influenced all business sectors. One of the business sectors that is influenced by the application of IS/IT is the manufacturing industry as carried out by the company PT.OCT. This article aims to analyze information systems strategic planning Method: using the Ward & Peppard method, there is also PESTEL, Value Chain, SWOT, CSF analysis, application mapping with McFarlan Grid, and IS analysis, this method is useful for designing appropriate information system architecture, and integrating information technology into overall business strategy . Analysis: analysis of the internal business environment using Value Chain analysis, then Porter's Five Forces analysis was chosen as the analysis of the external business environment. Conclusion: The results of the analysis show that the application of the Ward and Peppard method provides the final result which is an IS/IT strategic document that is effective in helping business processes at PT. OCT is engaged in manufacturing.
Analisis Literatur Review Perencanaan Strategi Sistem Informasi Menggunakan Metode Pieces Framework Asro Asro; Meisa Monica; Novi Rukhviyanti; M. Yusron
KRESNA: Jurnal Riset dan Pengabdian Masyarakat Vol 4 No 2 (2024): Jurnal KRESNA November 2024
Publisher : DRPM Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/kresna.v4i2.182

Abstract

Perencanaan strategis sistem informasi merupakan kunci penting untuk mengoptimalkan penggunaan teknologi informasi dalam organisasi. Framework PIECES, yang mencakup dimensi Performa, Informasi dan Data, Ekonomi, Kontrol dan Keamanan, Efisiensi, serta Layanan, diarahkan untuk mengatasi masalah umum seperti inefisiensi proses, kekurangan data relevan, dan tantangan keamanan. Penelitian ini bertujuan untuk menganalisis bagaimana metodologi PIECES dapat diaplikasikan dalam strategi sistem informasi melalui tinjauan literatur yang ekstensif. Studi ini melakukan analisis kritis terhadap berbagai penerapan framework PIECES dalam konteks yang berbeda, mencari untuk menilai adaptasi dan efektivitasnya dalam mengatasi tantangan operasional dan regulasi. Hasilnya diharapkan memberikan wawasan mendalam tentang efektivitas PIECES dalam merumuskan strategi informasi yang responsif dan adaptif di era digital. Analisis ini menggali lebih dalam bagaimana penerapan strategis framework dapat memfasilitasi peningkatan keamanan informasi dan efisiensi operasional, serta adaptasi terhadap perubahan teknologi dan regulasi.
Analisis Literatur Review Perencanaan Strategi Sistem Informasi Menggunakan Metode Metode Five Competitive Force Pada CV. Bio Chitosan Indonesia Susan Juli Safitri; Gelar Alam Ramdhaniawan; Asro Asro; Novi Rukhviyanti
Bridge : Jurnal Publikasi Sistem Informasi dan Telekomunikasi Vol. 2 No. 4 (2024): Bridge: Jurnal Publikasi Sistem Informasi dan Telekomunikasi
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/bridge.v2i4.263

Abstract

The rapid development of science and technology, in line with the progress of time, has led to the increased use of personal computers, playing a crucial role in assisting human tasks. Additionally, the use of technology in work processes helps to improve speed and accuracy compared to not using technology. Today, Systems Information and Technology (SI/IT) are not only needed as tools to support an organization's operational activities but also as an essential aspect of business strategy to achieve organizational goals. Computer-based information systems have now become a primary necessity for fulfilling information needs. Many sectors have utilized computer information systems as a means to simplify tasks. Therefore, this journal will discuss "Information System Strategy Planning using the Five Competitive Forces."
Balanced Scorecard: Performance Measurement Of University Mediated By Student Loyalty Novi Rukhviyanti
Jurnal Manajemen Vol. 29 No. 2 (2025): June 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i2.2694

Abstract

This study aims to find empirical evidence of a Balanced Scorecard (BSC) to enhance university performance with student loyalty as a mediating variable. This research employs a quantitative method, and data is collected through questionnaires distributed to 118 students at Indonesia Mandiri University. The data was analysed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The findings suggest that internal business processes and financial perspectives significantly affect higher education institutional performance. While student trust, learning and growth perspective and college student loyalty have insignificant effects on institutional performance. Student loyalty mediates the relationship between student trust and financial perspective on institutional performance. Student loyalty cannot mediate the relationship between internal business processes and learning and growth on institutional performance. Future studies should investigate student expectations of learning and teaching independently, perhaps from a qualitative perspective, and explore interventions to help manage these expectations when necessary.
INTEGRATING ISLAMIC ECONOMIC VALUES AND INFORMATION SYSTEMS IN SUSTAINABLE TOURISM: A CASE STUDY OF RESILIENCE IN BADUY, BANTEN Novi Rukhviyanti; Asto Purwanto; Putri Adinda
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the integration of Islamic economic values and information systems in promoting sustainable tourism, focusing on the resilience of the Baduy community in Banten, Indonesia. Sustainable tourism has emerged as a critical global agenda, requiring ethical, cultural, and technological alignment to ensure long-term socio-economic and environmental benefits. Islamic economic principles, such as justice, balance, and prohibition of exploitation, offer a normative framework for ethical tourism development. Concurrently, information systems play a pivotal role in enhancing tourism management, data-driven decision-making, and cultural preservation. Through a comprehensive literature review of scholarly works published over the last decade, this study synthesizes insights from peer-reviewed journals, academic books, and institutional reports. The findings reveal that integrating Islamic values with advanced information systems can foster community resilience while maintaining cultural authenticity. The Baduy community exemplifies a unique case where traditional values intersect with modern technological approaches to sustain tourism without compromising indigenous identity. This integration also provides practical implications for policymakers, tourism practitioners, and local stakeholders in designing inclusive and sustainable tourism strategies. The study highlights the need for collaborative frameworks that bridge religious ethics and technological innovation in tourism. Ultimately, the research contributes to the theoretical discourse on value-based sustainable tourism while offering actionable recommendations for culturally sensitive destinations.
Co-Authors Achmad Azhari Achmad Pahrul Rodji Asro Asro Asro Asro Asto Purwanto Barlian, Ujang Cepi Bisri Mustofa Gelar Alam Ramdhaniawan Hariandy Hasbi Hendra Gunawan Lilis Suharti M. Yusron Meisa Monica Muhammad Furqon Nur Hayati Putri Adinda Santi Puspa Oktaviane Sepryhatin Dioputra Sepryhatin Dioputra Sepryhatin Dioputra Sudrajat sudrajat Susan Juli Safitri