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All Journal JSMA (Jurnal Sains Manajemen dan Akuntansi) Jurnal Sistem Informasi dan Ilmu Komputer
Novi Rukhviyanti
STMIK IM
Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Produk dan Daya Beli Konsumen Terhadap Keputusan Pembelian Beras Lumbung Padi Indonesia (LPI) di Pasar Perumnas Muhammad Furqon; Muhammad furqon; Novi Rukhviyanti; Lilis Suharti; Achmad Azhari
JSMA Vol 14 No 2 (2022): JSMA (Jurnal Sains Manajemen dan Akuntansi)
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi STAN IM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37151/jsma.v14i2.101

Abstract

Penelitian ini bertujuan untuk menganalisa apakah kualitas produk dan daya beli konsumen Beras Lumbung Padi Indonesia (LPI) berpengaruh terhadap keputusan pembelian. Penelitian ini termasuk dalam penelitian lapangan (field research) dengan metode penelitian kuantitatif. Populasi dalam penelitian ini adalah 184 orang, sedangkan sampel yang digunakan sebanyak 65 responden dengan teknik Accidental Sampling menggunakan rumus slovin. Analisis data dibantu menggunakan software SPSS dengan analisis regresi linier berganda. Hasil penelitian menunjukan bahwa secara simultan kualitas produk dan daya beli konsumen berpengaruh terhadap keputusan pembelian pada beras lumbung padi Indonesia di pasar perumnas. Secara parsial kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan daya beli konsumen tidak berpengaruh terhadap keputusan pembelian.
Analisis Perencanaan Strategi Sistem Informasi Dan Teknologi Informasi Pada PT. OCT Menggunakan Metode Ward And Peppard Sudrajat Sudrajat; Santi Puspa Oktaviane; Novi Rukhviyanti
Jurnal Sistem Informasi dan Ilmu Komputer Vol. 2 No. 2 (2024): Mei : Jurnal Sistem Informasi dan Ilmu Komputer
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jusiik-widyakarya.v2i2.2896

Abstract

Introduction: The rapid development of Information Systems (IS) and Information Technology (IT) has influenced all business sectors. One of the business sectors that is influenced by the application of IS/IT is the manufacturing industry as carried out by the company PT.OCT. This article aims to analyze information systems strategic planning Method: using the Ward & Peppard method, there is also PESTEL, Value Chain, SWOT, CSF analysis, application mapping with McFarlan Grid, and IS analysis, this method is useful for designing appropriate information system architecture, and integrating information technology into overall business strategy . Analysis: analysis of the internal business environment using Value Chain analysis, then Porter's Five Forces analysis was chosen as the analysis of the external business environment. Conclusion: The results of the analysis show that the application of the Ward and Peppard method provides the final result which is an IS/IT strategic document that is effective in helping business processes at PT. OCT is engaged in manufacturing.
Co-Authors Achmad Azhari Achmad Pahrul Rodji Lilis Suharti Muhammad Furqon Santi Puspa Oktaviane Sepryhatin Dioputra Sudrajat sudrajat