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All Journal IQTISHODUNA Jurnal Keuangan dan Perbankan El Dinar Jurnal Ekonomi Modernisasi I-Finance Journal Jurnal Dimensi Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN MOTIVASI Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Economic, Bussines and Accounting (COSTING) Jurnal Tabarru': Islamic Banking and Finance Syarikat : Jurnal Rumpun Ekonomi Syariah Jurnal Ecogen Jurnal Ekonomi Efektif Indonesian Journal of Islamic Economics and Finance Journal of Islamic Economics Lariba IIJSE QOSIM: Jurnal Pendidikan, Sosial & Humaniora Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Advances In Social Humanities Research RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Jurnal Ecogen
Irmayanti Hasan
Universitas Islam Negeri Maulana Malik Ibrahim Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence of Social Media Marketing and Electronic Word of Mouth on Purchase Intention Through Brand Image as Intervening Variables: A Study on Azarine Cosmetic in Malang City Rifki Warri Zain; Irmayanti Hasan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.2216

Abstract

TikTok has emerged as the most popular social media app among today's Generation Z users. Simultaneously, this presents a new challenge for businesses, particularly in the intensely competitive local beauty product market as well as worldwide. Azarine Cosmetics is one of the cosmetic brands being investigated. The purpose of this study is to investigate how brand image and social media marketing affect consumers' intentions to make purchases. 155 members of Malang City's Generation Z were given a questionnaire as part of the study's quantitative methodology. Purposive and nonprobability sampling methods were used in the sampling process. The Partial Least Squares Structural Equation Modeling (PLS-SEM) approach was used to analyze the data. Three factors social media marketing, Ewom, and brand image have a significant impact on purchase intention, according to the research findings. Regarding the connection between Ewom and social media marketing, both significantly and favorably affect the perception of a brand. Social media marketing and electronic word-of-mouth, however, are not able to strongly affect purchase intention through brand image. This study broadens our knowledge of the factors influencing consumers' intentions to make purchases in the digital age. Further research efforts might be based on the findings of this study.
Faktor - Faktor yang Mempengaruhi Keputusan Menggunakan Jasa Bank Syariah di PT. BSI Kota Batu Ahmad Ramapanji Panatagama; Irmayanti Hasan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.2318

Abstract

This research aims to determine the factors that influence the decision to use sharia banking services at PT. BSI Batu City. This research uses a descriptive quantitative approach with questionnaire and interview data collection methods. The population in this study were customers at PT. BSI Batu City and samples as research respondents will be taken using non-probability sampling techniques using Malhotra's theory using 105 samples obtained from 5 x 21 (number of items from research indicators). The research results show that the level of religiosity (X1) and level of education (X3) have a significant and positive effect on usage decisions. Meanwhile, income level (X2) has no effect and is not significant on the decision to use sharia banking services at PT. BSI Batu City.
Dampak Lingkungan Kerja, Budaya Organisasi, dan Etika Kerja Islam terhadap Kinerja Karyawan Anisa Amaliani; Irmayanti Hasan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 7 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i7.2501

Abstract

This study aims to determine the effect of work environment, organizational culture, and Islamic work ethics on employee performance at Bank Syariah Indonesia Hasanudin Jakarta branch. The method used is quantitative method and causal associative approach, namely to determine the effect of independent variables on the dependent variable. The analysis technique uses multiple linear regression analysis with SPSS software version 21. The data used are primary data and secondary data. Primary data collection was obtained from observations made by the author while carrying out field work practices for one month, followed by interviewing one of the employees, and distributing questionnaires related to the research topic to all employees with a saturated sample technique of 40 respondents. Secondary data collection is obtained from literature studies and documentation related to the research topic. The results of this study are partially work environment and organizational culture have no significant effect on employee performance. Meanwhile, partially Islamic work ethics has a significant effect on employee performance. Then, simultaneously work environment, organizational culture, and Islamic work ethics have a significant effect on employee performance at BSI KC. Jakarta Hasanudin..
The Influence of Store Atmosphere and Hedonic Consumption on Impulsive Buying Mediated by Positive Emotions Wahyudi, Teguh Agus; Hasan, Irmayanti
Advances In Social Humanities Research Vol. 3 No. 6 (2025): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v3i6.443

Abstract

This study seeks to investigate the impact of store atmosphere and hedonic consumption on impulsive purchase behavior among consumers at Hypermart Town Square in Malang City, mediated by happy emotions. The methodology employed is quantitative, utilizing an explanatory survey approach, wherein data is gathered via purposive sampling procedures involving a total of 80 respondents. This research investigates the correlation among store atmosphere, hedonic consumption, and happy emotions, along with their influence on impulsive purchasing behavior. The research findings indicate that store ambiance and hedonic consumption exert a positive and significant influence on impulsive purchasing behavior. Hedonic eating exerts a positive and considerable influence on happy feelings. Nevertheless, the retail ambiance does not substantially influence good emotions. Positive emotions exert a substantial and beneficial influence on impulsive purchasing behavior. The store atmosphere does not substantially impact impulsive purchasing through pleasant emotions, however hedonic consumption positively increases happy emotions, thereby affecting impulsive purchase.
Efek: Brand Image, Brand Awareness, dan Experiental Marketing Terhadap Loyalitas Nasabah: Bank Muamalat Kota Malang Sofi Adawiyah; Irmayanti Hasan
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 8 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i8.2347

Abstract

This research aims to determine the effect of brand image, brand awareness, and experiential marketing on customer loyalty (Bank Muamalat, Malang City). The type of research used is quantitative research. The data collection method uses a questionnaire. The sampling technique used was non-probability sampling with a sample size of 130 people. The analysis technique used is multiple linear regression. Based on the research results, it can be concluded that brand image partially has no effect on customer loyalty of Bank Muamalat, Malang City, brand awareness has an effect on customer loyalty of Bank Muamalat, Malang City, experiential marketing has an effect on customer loyalty of Bank Muamalat, Malang City, and simultaneously, brand image, brand awareness and experiential marketing influence customer loyalty at Bank Mumalata, Malang City.
Digital Payment Usefulness and Trustworthiness as Drivers of Customer Stickiness: The Mediating Role of Customer Experience in Intercity Bus Services Abu Wildan Mustafa; Irmayanti Hasan
Jurnal QOSIM : Jurnal Pendidikan, Sosial & Humaniora Vol 4 No 2 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/jq.v4i2.5530

Abstract

Studi ini bertujuan untuk menguji pengaruh perceived usefulness (manfaat yang dirasakan) dan trustworthiness (kepercayaan) terhadap customer stickiness (retensi pelanggan), dengan customer experience (pengalaman pelanggan) sebagai variabel mediasi, dalam konteks penggunaan pembayaran digital pada penumpang bus antar kota dalam provinsi (AKDP) di Terminal Purabaya, Indonesia. Pendekatan yang dipilih dalam studi ini adalah kuantitatif eksplanatori dengan melibatkan 132 responden yang pernah menggunakan sistem pembayaran digital dalam transaksi perjalanan mereka. Data dikumpulkan melalui kuesioner terstruktur dan dianalisis menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM). Hasil riset di lapangan menunjukkan bahwa perceived usefulness dan trustworthiness berpengaruh positif dan signifikan terhadap customer experience, yang selanjutnya berpengaruh signifikan terhadap customer stickiness. Analisis mediasi mengonfirmasi bahwa customer experience secara signifikan memediasi hubungan antara perceived usefulness dan trustworthiness terhadap customer stickiness. Hal ini menunjukkan bahwa manfaat fungsional dan kepercayaan pengguna membentuk perilaku penggunaan berkelanjutan melalui mekanisme pengalaman. Temuan ini memperluas Technology Acceptance Model (TAM) dengan menunjukkan peran perceived usefulness dan trustworthiness dalam menjelaskan perilaku pasca-adopsi pada penggunaan pembayaran digital. Secara praktis, penelitian ini memberikan wawasan bagi penyedia layanan transportasi publik untuk meningkatkan implementasi pembayaran digital dengan memprioritaskan kegunaan sistem, kepercayaan, dan pengalaman pelanggan yang positif guna mendorong penggunaan jangka panjang.
Factors  That  Influence  Customer  Loyalty:  Brand  Image,  Brand  Awareness,  And Experiential Marketing: Study Of Bank Muamalat Customers, Malang City Sofi Adawiyah; Irmayanti Hasan
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/3xdpe529

Abstract

This study examines the impact of brand image, brand awareness, and experiential marketing on customer loyalty at Bank Muamalat in Malang City. This study employed a quantitative methodology, utilizing data gathered via questionnaires administered to active clients of Bank Muamalat. Respondents were chosen through a non-probability sampling approach based on the following criteria: a minimum age of 17 years, a customer tenure of six months or more, and possession of products from Bank Muamalat. The questionnaire comprised 26 statement questions and included a total sample of 130 respondents. Data were examined via multiple linear regression through SPSS software. The findings indicated that brand awareness and experience marketing significantly affect client loyalty. This research suggests that customer awareness of the Bank Muamalat brand's presence and principles directly impacts their loyalty decisions. Moreover, favorable client experiences with banking services, including effective staff contacts, seamless digital services, and alignment with Sharia principles, are essential in fostering loyalty. Conversely, brand image exerts little impact on client loyalty. This condition suggests that while Bank Muamalat's brand image is perceived favorably by clients, more than this aspect is needed to directly affect customer involvement with the bank. The regression model employed in this study exhibits an R Square value of 63.8%, signifying that the variables of brand image, brand awareness, and experiential marketing collectively account for most of the variability in consumer loyalty. Nonetheless, the remaining 36.2% is affected by additional factors not encompassed in this study, like service quality, pricing, or emotional influences. This study offers strategic insights for Bank Muamalat and other Islamic banks in comprehending consumer behavior. Strategies to enhance customer loyalty should concentrate on bolstering brand awareness and fostering great consumer experiences, both online and through direct engagement. A more comprehensive approach is required to enhance the influence of brand image as a determinant of consumer loyalty. Consequently, the findings of this study can serve as a foundation for formulating more efficacious marketing and service strategies to enhance client loyalty within the Islamic banking sector.
The Influence of Perceived Ease of Use, Benefits, and Financial Literacy on Digital Banking Adoption with Trust as a Mediating Variable Putri Yulia Salsabilla; Feri Dwi Riyanto; Irmayanti Hasan
Jurnal Ecogen Vol. 9 No. 1 (2026): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ecogen.v9.i1.63

Abstract

Despite the high digital engagement of the younger generation, a research gap exists regarding how psychological perceptions and financial knowledge interact to drive actual banking behavior in specific regional contexts. This study aims to analyze the effect of perceived ease of use, perceived usefulness, and financial literacy on digital banking usage, with trust as a mediating variable among Generation Z students in Malang. This research employs a quantitative approach with an associative research design.  Data were gathered via a 5-point Likert-scale survey administered to 100 participants from five prominent universities in Malang. Analysis employed Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS software. The results indicate that perceived ease of transaction, usefulness, and financial literacy have a positive and significant effect on digital banking adoption. Furthermore, these variables also have a considerably positive influence on trust. Trust is confirmed to have a substantial positive impact on digital banking usage and significantly mediates the relationship between perceived ease of transaction, perceived benefits, financial literacy, and use of digital banking. In summary, the results indicate that perceived ease of use, benefits, and financial literacy either directly or via mediating power of trust as key drivers in promoting digital banking uptake among Generation Z students.
Macroeconomic Factors as Determinants of Property Values in Indonesia Rosyidatul Munawwaroh; Riyanto, Feri Dwi; Hasan, Irmayanti; Salis, Rohmatulloh
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.9158

Abstract

This study examines the effects of Regional Consumption Level (RCL), Gross Regional Domestic Product (GRDP), and Money Supply (MS) on property values in Indonesia, with inflation as a moderating variable. Using panel data from 33 provinces during 2020–2025, the study employs panel regression and Moderated Regression Analysis (MRA). The results indicate that RCL and MS have a positive and significant effect on property values, while GRDP has no significant effect. Furthermore, inflation is unable to moderate the relationships between RCL, GRDP, and MS and property values. These findings suggest that property values in Indonesia are primarily influenced by macroeconomic fundamentals rather than inflation dynamics. Keywords: property value, regional consumption rate, GDP, money supply, inflation, macroeconomics
The Influence of Digital Marketing, Brand Awareness, and Religiosity on Interest in Using Bank Syariah Indonesia Services Among Generation Z in Pamekasan Regency Sheril Fardiana; Irmayanti Hasan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze how digital marketing, brand awareness, and religiosity influence Generation Z’s intention to apply Bank Syariah Indonesia (BSI) services in Pamekasan Regency. A causal-descriptive design utilizing quantitative methods was employed. Purposive sampling served as the method for selecting participants. The study involved 100 Generation Z respondents from the districts of Tlanakan, Pamekasan, Pademawu, Larangan, and Galis. Research data were collected after the distribution of online questionnaires using Google Forms. The results indicated that, whether considered individually or collectively, digital marketing, brand awareness, and religiosity each have a positive and meaningful effect on the level of interest in applying BSI services.
Co-Authors Abu Wildan Mustafa Adam Taufiqurrahman Afdhilah Rahmah Rini Ahmad Ramapanji Panatagama Aini, Adinda Putri Nur Aisyah Nur Rahmadina Alam, Albiena Fatwa Anisa Amaliani Annisa Jati Utami Cahyaningrum, Ditasari Dila Meita Maulidasari Faiz daroini Fani Firmansyah Feri Dwi Riyanto Feri Dwi Riyanto Kharisma Yussitha Kholilah Kholilah Lailatul Farida Laili, Silvia Nur Misbahul Munir Nisa, Haliza Chafifatun Nur Rahmawati Pratopo, Gentur Putri Yulia Salsabilla Putri, Fatkhiyyah Ramadhanti Kurnia Rifki Warri Zain Riski Rusmia Rohmatulloh Salis Rosyidatul Munawwaroh Saputri, Mardini Indah Sheril Fardiana Slamet . Sofi Adawiyah Sofi Adawiyah Vanessa Devistian Kurnia Efendi Wahyudi, Teguh Agus Yayuk Sri Rahayu Ziadatun Ni'mah Zuhrotun Nisa