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All Journal IQTISHODUNA Jurnal Keuangan dan Perbankan El Dinar Jurnal Ekonomi Modernisasi I-Finance Journal Jurnal Dimensi Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Economic, Bussines and Accounting (COSTING) Jurnal Tabarru': Islamic Banking and Finance Syarikat : Jurnal Rumpun Ekonomi Syariah Jurnal Ecogen Jurnal Ekonomi Efektif CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Indonesian Journal of Islamic Economics and Finance Journal of Islamic Economics Lariba Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Advances In Social Humanities Research RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Irmayanti Hasan
Universitas Islam Negeri Maulana Malik Ibrahim Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The role of Islamic Corporate Social Responsibility in building corporate image to increase customer loyalty Irmayanti Hasan; Lailatul Farida; Kholilah Kholilah
Jurnal Ekonomi Modernisasi Vol. 17 No. 2 (2021): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.623 KB) | DOI: 10.21067/jem.v17i2.5334

Abstract

This research aims to determine the influence of Islamic Corporate Social Responsibility and Corporate Image on Customer Loyalty. The research was conducted by sending questionnaires to sharia banking customers in Malang. There were 100 respondents to the study. This research is quantitative. The analysis technique used is Partial Least Square. The results showed that Islamic Corporate Social Responsibility affects Corporate Image and Customer Loyalty. This study successfully proved that CSR activities carried out by Sharia banking can increase customers' trust in Sharia banking. Besides, the survey results also showed that corporate image could not mediate ICSR's influence on customer loyalty because many customers do not know CSR activities done by Sharia banking. This study's limitations were question items in the questionnaire that did not pass the validity and reality test and a relatively small number of respondents. Further research can use question items that better describe the variables used, and analysis can be done on sharia banking customers throughout Indonesia so that the results can be more generalized.
Peran Service Quality dan Relationship Marketing terhadap Loyalitas Nasabah dengan Kepuasan Nasabah sebagai Variabel Intervening Afdhilah Rahmah Rini; Irmayanti Hasan
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 1 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i1.4984

Abstract

The purpose of this study was to determine the role of service quality and relationship marketing on customer loyalty and customer satisfaction as an intervening variable at BMT Mandirir Sejahtera, Kranji Paciran Lamongan Branch. With a quantitative approach. Testing this hypothesis uses the Smart PLS test tool. The data in this study by distributing questionnaires to customers of BMT Mandiri Sejahtera Kranji Paciran Lamongan Branch. The results showed that there was an influence between service quality on customer satisfaction, relationship marketing had an effect on customer satisfaction, service quality had an effect on customer loyalty, relationship marketing had an effect on customer loyalty, customer satisfaction had an influence on customer loyalty, service quality had an influence on customer loyalty mediated by customer satisfaction, relationship marketing has an influence on customer loyalty which is mediated by customer satisfaction at BMT Mandiri Sejahtera Kranji Paciran Lamongan Branch. Keywords : Service Quality, Relationship Marketing, Customer Loyalty, Customer Satisfaction
Strategi Pelayanan Account Officer Analisis Pembiayaan pada Anggota Baitul Maal Wat Tamwil Riski Rusmia; Irmayanti Hasan
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 7 No 3 (2022)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v7i3.18827

Abstract

AbstrakTujuan penelitian ini yaitu untuk mengetahui strategi pelayanan Account Officer Analisis Pembiayaan pada anggota Baitul Maal Wat Tamwil. Adapun metode yang digunakan adalah metode kualitatif dengan pendekatan studi kasus. Penelitian ini dilakukan di BMT UGT Sidogiri Cabang malang kota, dimana lembaga tersebut sudah memiliki AO (Account Officer) terbanyak semalang raya kota. Hasil penelitian ini menunjukan bahwa strategi pelayanan AOAP pada anggota BMT telah menerapkan sistem pelayanan kepada anggotanya yaitu dengan cara: senyum sapa salam, tanggung jawab, melayani tepat waktu, bicara secara jelas, amanah, pengetahuan dan kemampuan yang baik, menerima keluhan anggota secara profesional, dan kepercayaan. Meskipun sudah diterapkan dasar pelayanan AOAP, masih terdapat kendala yang dialami oleh anggota seperti kurangnya respon dan tindakan yang kurang memuaskan dari karyawan AOAP. Kata Kunci: Strategi, Pelayanan, Pelayanan Baik
The Effect Word of Mouth on Saving Intention Through Brand Image as an Intervening Variable Kharisma Yussitha; Irmayanti Hasan; Yayuk Sri Rahayu
Syarikat: Jurnal Rumpun Ekonomi Syariah Vol. 6 No. 1 (2023): Syarikat : Jurnal Rumpun Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Fakultas Agama Islam Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/syarikat.2023.vol6(1).11208

Abstract

Word of mouth and brand image are factors in forming someone's intention to use a product. This condition requires the company to continue to provide comfort for every use of its products. The purpose of this study was to examine the direct effect of word of mouth on the intention to save through the BMT Alhikmah brand image. This study uses a quantitative method with the help of SmartPLS software to assist data analysis. The sample approach used was simple random side by way of distributing questionnaires and collecting 95 respondents. The results of this study indicate that word of mouth has a direct effect on saving intention. The involvement of word of mouth also has a direct effect on brand image, whereas brand image has no direct influence on the intention to save at BMT Alhikmah. In addition, the results of this study indicate that word of mouth does not have a direct effect on saving intention through brand image as an intervening variable. The research weakness lies in the brand image variable which does not have a direct effect on the intention to save BMT Alhikmah.
Pengaruh Brand Trust dan Kualitas Produk Terhadap Loyalitas Pelanggan Produk Azarine yang Dimediasi oleh Kepuasan Konsumen Nur Rahmawati; Irmayanti Hasan
Syarikat: Jurnal Rumpun Ekonomi Syariah Vol. 6 No. 1 (2023): Syarikat : Jurnal Rumpun Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Fakultas Agama Islam Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/syarikat.2023.vol6(1).12922

Abstract

Perusahaan manufaktur dituntut untuk menghasilkan produk yang dapat memuaskan pelanggan agar nantinya dapat mengubah pembeli menjadi pelanggan tetap atau loyal karena pasar yang semakin berkembang dan kompetitif. Faktor brand trust dan kualitas produk dapat menjadi penyebab timbulnya kepuasan bagi pelanggan. Penelitian ini memiliki tujuan untuk mengetahui pengaruh brand trust dan kualitas produk terhadap loyalitas pelanggan dengan kepuasan konsumen sebagai variabel mediasi. Metode penelitian menggunakan survey dengan pendekatan kuantitatif. Subjek penelitian terdiri dari mahasiswa/i Perguruan Tinggi Negeri di Kota Malang yang menggunakan produk skincare azarine. Sampel yang digunkaan sebanyak 130 responden, dengan teknik purposive sampling & accidental sampling dalam pengambilan sampel. Analisis data yang digunakan adalah analisis deskriptif menerapkan model persamaan struktural (SEM) dan uji mediasi memakai rumus statistik upsilon v. Hasil penelitian menunjukkan bahwa: Dalam taraf moderat, kepuasan konsumen dipengaruhi secara signifikan oleh brand trust. Kualitas Kualitas produk berpengaruh signifikan terhadap kepuasan konsumen dalam taraf sangat tinggi. Brand trust berpengaruh signifikan terhadap loyalitas pelanggan dengan berpengaruh rendah. Kualitas produk tidak berpengaruh signifikan terhadap loyalitas pelanggan. Kepuasan konsumen berpengaruh signifikan terhadap loyalitas pelanggan. Kepuasan konsumen secara signifikan memediasi hubungan antara brand trust dan kualitas produk terhadap loyalitas pelanggan produk azarine. Keterbatasan dalam penelitian ini yaitu ukuran sampel yang relatif kecil dimana responden hanya tergolong generasi Z, selain itu terbatas pada waktu dan tempat penelitian.
Pengaruh Kualitas Produk dan Label Halal Terhadap Keputusan Pembelian Produk Mie Instan Samyang Dengan Minat Beli Sebagai Variabel Intervening Annisa Jati Utami; Irmayanti Hasan
Syarikat: Jurnal Rumpun Ekonomi Syariah Vol. 6 No. 1 (2023): Syarikat : Jurnal Rumpun Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Fakultas Agama Islam Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/syarikat.2023.vol6(1).12947

Abstract

Tujuan dari penelitian ini adalah untuk melihat isu kualitas dan labelisasi halal yang berdampak pada perhatian konsumen dan dapat mengarah pada keputusan pembelian produk Samyang. Penelitian ini menggunakan pendekatan survei dengan desain penelitian kuantitatif dan desain kausalitas. Demografi penelitian ini terdiri dari seluruh mahasiswa Kota Malang yang menggunakan produk Samyang. Purposive sampling akan digunakan untuk memilih hingga 200 responden berdasarkan hasil perhitungan sampel. Data dikumpulkan dengan menyebarkan kuesioner, yang kemudian dianalisis dengan menggunakan mediasi SEM-PLS dan pengolahan data menggunakan perangkat lunak Warp PLS (Partial Least Square) versi 3.0. Temuan mengungkapkan bahwa Kualitas Produk (X1) dan Label Halal (X2) berpengaruh positif dan signifikan terhadap Minat Beli (Z), Kualitas Produk (X1) berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y), Label Halal (X2) berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y), dan Minat Beli (Z) berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y). Kesimpulannya adalah pelanggan produk mie instan Samyang memberikan nilai yang tinggi terhadap kualitas dan label halal sebelum melakukan pembelian barang tersebut. Keterbatasan penelitian ini karena waktu penelitian, tenaga, dan kemampuan peneliti yang menyebabkan tidak dapat menggunakan sampel mahasiswa yang mengkonsumsi mie Samyang di seluruh Universitas yang ada di Kota Malang.
PENGARUH PEMASARAN DIGITAL, PRODUCT INNOVATION, KOLABORASI BRAND DAN ULASAN PELANGGAN ONLINE TERHADAP PURCHASING DECISION SEPATU AEROSTREET Faiz daroini; Irmayanti Hasan
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 12, No 2 (2023): September
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v12i2.1534

Abstract

AbstrakStrategi pemasaran aerostreet yang meliputi pemasaran digital, product innovation, kolaborasi brand dan ulasan pelanggan online diragukan untuk mempengaruhi purchasing decision karena pada penelitian terdahulu terdapat hasil penelitian yang memiliki hasil berbeda sehingga Penelitian ini bertujuan mengamati mahasiswa Universitas Negeri di Kota Malang untuk mengetahui apakah ulasan pelanggan online, product inovation, kolaborasi brand, dan             pemasaran digital memiliki pengaruh gabungan atau terpisah terhadap purchasing decision untuk membeli sepatu Aerostreet. Penelitian kuantitatif digunakan dalam penelitian ini. jumlah sampel 125 responden, accidental sampling merupakan pendekatan sampling yang digunakan dalam penelitian ini. Survei digunakan sebagai alat penelitian, dengan menggunakan analisis regresi linier berganda, validitas, reliabilitas, normalitas, heteroskedastisitas, multikolinearitas, dan pengujian hipotesis untuk mengolah data. Hasil penelitian ini menegaskan product inovation, kolaborasi brand, dan  ulasan pelanggan online semuanya memiliki pengaruh positif dan signifikan terhadap proses purchasing decision konsumen. Pemasaran digital, di sisi lain, memiliki dampak negatif dan tidak signifikan pada proses ini. Selain itu, faktor  kolaborasi brand, ulasan pelanggan online, pemasaran digital, dan product inovation semuanya memiliki dampak positif dan signifikan terhadap purchasing decision. kolaborasi brand memberikan efek paling besar di antara semua faktor independen yang memengaruhi purchasing decision konsumen.Kata Kunci: Pemasaran Digital, Product Inovation, Kolaborasi Brand, Ulasan Pelanggan Online, Pruchasing Decisions.AbstractThis study's difficulty lies in determining whether online customer reviews, digital marketing, product innovation, co- branding, and product innovation all had an impact on Aerostreet Shoes' purchase decision (Study on State University Students in Malang City). This study (Studies on State University Students in Malang City) sought to ascertain whether digital marketing, product innovation, co-branding, and online customer reviews had a partial or simultaneous impact on Aerostreet Shoes purchase decisions. This study utilized a quantitative kind, the testing strategy utilized in this review was coincidental examining with an example of 125 respondents. The questionnaire that served as the research instrument was used to collect the data, which was then analyzed for validity, reliability, normality, heteroscedasticity, multicollinearity, and hypothesis testing. Lastly, this study used multiple linear regression to determine that online customer reviews, co- branding, and digital marketing all have a positive and significant impact on purchasing decisions. Product innovation has a positive and not significant impact on purchasing decisions, while co-branding has a positive and not significant impact. Digital marketing, product innovation, co-branding, and online customer reviews all have a positive impact on purchasing decisions simultaneously. Furthermore, of the multitude of free factors that impact buying choices, Co- Branding has the most predominant impact.Keywords: Digital Marketing, Product Innovation, Co-Branding, Online Customer Reviews, Purchasing Decisions.
Analysis of the Influence of Brand Image and Digital Marketing on the Purchase Decision of Sharia Mutual Fund Bibit in Java, Indonesia Dila Meita Maulidasari; Irmayanti Hasan
Syarikat: Jurnal Rumpun Ekonomi Syariah Vol. 7 No. 1 (2024): Syarikat : Jurnal Rumpun Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Fakultas Agama Islam Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/syarikat.2024.vol7(1).16315

Abstract

Bibit is an application that offers one of the investment instruments, namely mutual funds. The size of the sharia market in Indonesia is utilized by Bibit by providing sharia mutual funds. Sharia mutual funds and conventional mutual funds have differences in management principles, securities investment portfolios, and types of contracts. This study aims to analyze the influence of brand image and digital marketing on the purchase decision of Bibit Sharia Mutual Fund in Java, Indonesia. This type of research is quantitative research with an explanatory research method. The location of this research is in Indonesia, especially on the island of Java. The sample used was 180 respondents. The data collection technique uses primary data such as questionnaires and secondary data. The data analysis technique uses Statistical Product and Service Solutions (SPSS) software version 25. The results of this study show that digital marketing variables have a positive and significant effect on the purchase decision of Bibit sharia mutual funds, brand image and digital marketing variables have a combined effect on the purchase decision of Bibit sharia mutual funds. Meanwhile, the brand image variable has a positive but not significant effect on the decision to purchase Bibit sharia mutual funds. This happens because the products offered cannot satisfy users, do not have clear characteristics and are considered less useful by users, especially for users who live on the island of Java.
DETERMINANTS OF MURABAHAH FINANCING MEMBER DECISION FACTORS Saputri, Mardini Indah; Irmayanti Hasan
I-Finance Journal Vol 10 No 1 (2024): I-FINANCE: a Research Journal on Islamic Finance
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Raden Fatah Palembang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/6fqxmg66

Abstract

This study aims to de determinants of murabahah financing member decision factors. This study uses an exploratory approach to explain the correlation between variables through hypothesis testing, with the research location at the BMT Cooperative Office of Sarana Usahawan Muslim Malang. The population in this study is members who use murabahah financing for buying and selling at the BMT Cooperative Sarana Wiraswasta Muslim Malang. Based on calculations using the Slovin formula, the number of samples in this study is 80 out of a total of 421 members who received business capital from the BMT Sarana Pengusaha Muslim Malang Cooperative using the purposive sampling technique. Primary data was obtained through surveys and interviews, as well as secondary data from the BMT Sarana Usahawan Muslim Cooperative. The data collection approach involves face-to-face interviews with questionnaires. Data analysis was carried out using SPSS, involving classical assumptions and hypothesis testing using t-test and F-test related to the influence of trust and company image on purchase decisions. The results of the study show that the company's trust and image have a positive and significant effect on the decision to purchase services with murabahah financing in the BMT Sarana Wiraswasta Muslim Cooperative, both partially and simultaneously.
Pengaruh Celebrity Endorser dan E-Wom Terhadap Minat Beli dengan Brand Image Sebagai Variabel Mediasi Adam Taufiqurrahman; Irmayanti Hasan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.3201

Abstract

This study aims to determine the effect of celebrity endorsers and electronic word of mouth on purchase intention with brand image as a mediating variable. This study uses primary data by distributing questionnaires to respondents via google form to collect research data. This study uses a non-probability sampling method combined with a purposive sampling method. Data analysis in this study used the SmartPLS version 4.0 application. The findings in this study indicate that celebrity endorsers have a positive and significant effect on brand image, electronic word of mouth has a positive and significant effect on brand image, celebrity endorsers have a positive and significant effect on purchase intention, electronic word of mouth has a positive and significant effect on purchase intention, brand image has a positive and significant effect on purchase intention. brand image can have a direct and significant effect on the relationship between celebrity endorser variables on purchase intention, brand image can have a direct and significant effect on the relationship between electronic word of mouth variables on purchase intention.
Co-Authors Abdillah, Moh. Rizky Adam Taufiqurrahman Afdhilah Rahmah Rini Ahmad Ramapanji Panatagama Aini, Adinda Putri Nur Aisyah Nur Rahmadina Alam, Albiena Fatwa Anisa Amaliani Annisa Jati Utami Cahyaningrum, Ditasari Dila Meita Maulidasari Faiz daroini Fani Firmansyah Kharisma Yussitha Kholilah Kholilah Lailatul Farida Laili, Silvia Nur Misbahul Munir Nisa, Haliza Chafifatun Nur Rahmawati Pratopo, Gentur Putri, Fatkhiyyah Ramadhanti Kurnia Rifki Warri Zain Riski Rusmia Saputri, Mardini Indah Slamet . Sofi Adawiyah Sofi Adawiyah Wahyudi, Teguh Agus Yayuk Sri Rahayu Zuhrotun Nisa