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All Journal IQTISHODUNA Jurnal Keuangan dan Perbankan El Dinar Jurnal Ekonomi Modernisasi I-Finance Journal Jurnal Dimensi Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Economic, Bussines and Accounting (COSTING) Syarikat : Jurnal Rumpun Ekonomi Syariah Jurnal Ecogen CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Indonesian Journal of Islamic Economics and Finance Journal of Islamic Economics Lariba Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Advances In Social Humanities Research Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Irmayanti Hasan
Universitas Islam Negeri Maulana Malik Ibrahim Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The role of Islamic Corporate Social Responsibility in building corporate image to increase customer loyalty Irmayanti Hasan; Lailatul Farida; Kholilah Kholilah
Jurnal Ekonomi Modernisasi Vol. 17 No. 2 (2021): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.623 KB) | DOI: 10.21067/jem.v17i2.5334

Abstract

This research aims to determine the influence of Islamic Corporate Social Responsibility and Corporate Image on Customer Loyalty. The research was conducted by sending questionnaires to sharia banking customers in Malang. There were 100 respondents to the study. This research is quantitative. The analysis technique used is Partial Least Square. The results showed that Islamic Corporate Social Responsibility affects Corporate Image and Customer Loyalty. This study successfully proved that CSR activities carried out by Sharia banking can increase customers' trust in Sharia banking. Besides, the survey results also showed that corporate image could not mediate ICSR's influence on customer loyalty because many customers do not know CSR activities done by Sharia banking. This study's limitations were question items in the questionnaire that did not pass the validity and reality test and a relatively small number of respondents. Further research can use question items that better describe the variables used, and analysis can be done on sharia banking customers throughout Indonesia so that the results can be more generalized.
Peran Service Quality dan Relationship Marketing terhadap Loyalitas Nasabah dengan Kepuasan Nasabah sebagai Variabel Intervening Afdhilah Rahmah Rini; Irmayanti Hasan
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 1 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i1.4984

Abstract

The purpose of this study was to determine the role of service quality and relationship marketing on customer loyalty and customer satisfaction as an intervening variable at BMT Mandirir Sejahtera, Kranji Paciran Lamongan Branch. With a quantitative approach. Testing this hypothesis uses the Smart PLS test tool. The data in this study by distributing questionnaires to customers of BMT Mandiri Sejahtera Kranji Paciran Lamongan Branch. The results showed that there was an influence between service quality on customer satisfaction, relationship marketing had an effect on customer satisfaction, service quality had an effect on customer loyalty, relationship marketing had an effect on customer loyalty, customer satisfaction had an influence on customer loyalty, service quality had an influence on customer loyalty mediated by customer satisfaction, relationship marketing has an influence on customer loyalty which is mediated by customer satisfaction at BMT Mandiri Sejahtera Kranji Paciran Lamongan Branch. Keywords : Service Quality, Relationship Marketing, Customer Loyalty, Customer Satisfaction
Strategi Pelayanan Account Officer Analisis Pembiayaan pada Anggota Baitul Maal Wat Tamwil Riski Rusmia; Irmayanti Hasan
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 7 No 3 (2022)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v7i3.18827

Abstract

AbstrakTujuan penelitian ini yaitu untuk mengetahui strategi pelayanan Account Officer Analisis Pembiayaan pada anggota Baitul Maal Wat Tamwil. Adapun metode yang digunakan adalah metode kualitatif dengan pendekatan studi kasus. Penelitian ini dilakukan di BMT UGT Sidogiri Cabang malang kota, dimana lembaga tersebut sudah memiliki AO (Account Officer) terbanyak semalang raya kota. Hasil penelitian ini menunjukan bahwa strategi pelayanan AOAP pada anggota BMT telah menerapkan sistem pelayanan kepada anggotanya yaitu dengan cara: senyum sapa salam, tanggung jawab, melayani tepat waktu, bicara secara jelas, amanah, pengetahuan dan kemampuan yang baik, menerima keluhan anggota secara profesional, dan kepercayaan. Meskipun sudah diterapkan dasar pelayanan AOAP, masih terdapat kendala yang dialami oleh anggota seperti kurangnya respon dan tindakan yang kurang memuaskan dari karyawan AOAP. Kata Kunci: Strategi, Pelayanan, Pelayanan Baik
The Effect Word of Mouth on Saving Intention Through Brand Image as an Intervening Variable Kharisma Yussitha; Irmayanti Hasan; Yayuk Sri Rahayu
Syarikat: Jurnal Rumpun Ekonomi Syariah Vol. 6 No. 1 (2023): Syarikat : Jurnal Rumpun Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Fakultas Agama Islam Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/syarikat.2023.vol6(1).11208

Abstract

Word of mouth and brand image are factors in forming someone's intention to use a product. This condition requires the company to continue to provide comfort for every use of its products. The purpose of this study was to examine the direct effect of word of mouth on the intention to save through the BMT Alhikmah brand image. This study uses a quantitative method with the help of SmartPLS software to assist data analysis. The sample approach used was simple random side by way of distributing questionnaires and collecting 95 respondents. The results of this study indicate that word of mouth has a direct effect on saving intention. The involvement of word of mouth also has a direct effect on brand image, whereas brand image has no direct influence on the intention to save at BMT Alhikmah. In addition, the results of this study indicate that word of mouth does not have a direct effect on saving intention through brand image as an intervening variable. The research weakness lies in the brand image variable which does not have a direct effect on the intention to save BMT Alhikmah.
Pengaruh Brand Trust dan Kualitas Produk Terhadap Loyalitas Pelanggan Produk Azarine yang Dimediasi oleh Kepuasan Konsumen Nur Rahmawati; Irmayanti Hasan
Syarikat: Jurnal Rumpun Ekonomi Syariah Vol. 6 No. 1 (2023): Syarikat : Jurnal Rumpun Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Fakultas Agama Islam Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/syarikat.2023.vol6(1).12922

Abstract

Perusahaan manufaktur dituntut untuk menghasilkan produk yang dapat memuaskan pelanggan agar nantinya dapat mengubah pembeli menjadi pelanggan tetap atau loyal karena pasar yang semakin berkembang dan kompetitif. Faktor brand trust dan kualitas produk dapat menjadi penyebab timbulnya kepuasan bagi pelanggan. Penelitian ini memiliki tujuan untuk mengetahui pengaruh brand trust dan kualitas produk terhadap loyalitas pelanggan dengan kepuasan konsumen sebagai variabel mediasi. Metode penelitian menggunakan survey dengan pendekatan kuantitatif. Subjek penelitian terdiri dari mahasiswa/i Perguruan Tinggi Negeri di Kota Malang yang menggunakan produk skincare azarine. Sampel yang digunkaan sebanyak 130 responden, dengan teknik purposive sampling & accidental sampling dalam pengambilan sampel. Analisis data yang digunakan adalah analisis deskriptif menerapkan model persamaan struktural (SEM) dan uji mediasi memakai rumus statistik upsilon v. Hasil penelitian menunjukkan bahwa: Dalam taraf moderat, kepuasan konsumen dipengaruhi secara signifikan oleh brand trust. Kualitas Kualitas produk berpengaruh signifikan terhadap kepuasan konsumen dalam taraf sangat tinggi. Brand trust berpengaruh signifikan terhadap loyalitas pelanggan dengan berpengaruh rendah. Kualitas produk tidak berpengaruh signifikan terhadap loyalitas pelanggan. Kepuasan konsumen berpengaruh signifikan terhadap loyalitas pelanggan. Kepuasan konsumen secara signifikan memediasi hubungan antara brand trust dan kualitas produk terhadap loyalitas pelanggan produk azarine. Keterbatasan dalam penelitian ini yaitu ukuran sampel yang relatif kecil dimana responden hanya tergolong generasi Z, selain itu terbatas pada waktu dan tempat penelitian.
Pengaruh Kualitas Produk dan Label Halal Terhadap Keputusan Pembelian Produk Mie Instan Samyang Dengan Minat Beli Sebagai Variabel Intervening Annisa Jati Utami; Irmayanti Hasan
Syarikat: Jurnal Rumpun Ekonomi Syariah Vol. 6 No. 1 (2023): Syarikat : Jurnal Rumpun Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Fakultas Agama Islam Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/syarikat.2023.vol6(1).12947

Abstract

Tujuan dari penelitian ini adalah untuk melihat isu kualitas dan labelisasi halal yang berdampak pada perhatian konsumen dan dapat mengarah pada keputusan pembelian produk Samyang. Penelitian ini menggunakan pendekatan survei dengan desain penelitian kuantitatif dan desain kausalitas. Demografi penelitian ini terdiri dari seluruh mahasiswa Kota Malang yang menggunakan produk Samyang. Purposive sampling akan digunakan untuk memilih hingga 200 responden berdasarkan hasil perhitungan sampel. Data dikumpulkan dengan menyebarkan kuesioner, yang kemudian dianalisis dengan menggunakan mediasi SEM-PLS dan pengolahan data menggunakan perangkat lunak Warp PLS (Partial Least Square) versi 3.0. Temuan mengungkapkan bahwa Kualitas Produk (X1) dan Label Halal (X2) berpengaruh positif dan signifikan terhadap Minat Beli (Z), Kualitas Produk (X1) berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y), Label Halal (X2) berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y), dan Minat Beli (Z) berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y). Kesimpulannya adalah pelanggan produk mie instan Samyang memberikan nilai yang tinggi terhadap kualitas dan label halal sebelum melakukan pembelian barang tersebut. Keterbatasan penelitian ini karena waktu penelitian, tenaga, dan kemampuan peneliti yang menyebabkan tidak dapat menggunakan sampel mahasiswa yang mengkonsumsi mie Samyang di seluruh Universitas yang ada di Kota Malang.
PENGARUH PEMASARAN DIGITAL, PRODUCT INNOVATION, KOLABORASI BRAND DAN ULASAN PELANGGAN ONLINE TERHADAP PURCHASING DECISION SEPATU AEROSTREET Faiz daroini; Irmayanti Hasan
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 12, No 2 (2023): September
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v12i2.1534

Abstract

AbstrakStrategi pemasaran aerostreet yang meliputi pemasaran digital, product innovation, kolaborasi brand dan ulasan pelanggan online diragukan untuk mempengaruhi purchasing decision karena pada penelitian terdahulu terdapat hasil penelitian yang memiliki hasil berbeda sehingga Penelitian ini bertujuan mengamati mahasiswa Universitas Negeri di Kota Malang untuk mengetahui apakah ulasan pelanggan online, product inovation, kolaborasi brand, dan             pemasaran digital memiliki pengaruh gabungan atau terpisah terhadap purchasing decision untuk membeli sepatu Aerostreet. Penelitian kuantitatif digunakan dalam penelitian ini. jumlah sampel 125 responden, accidental sampling merupakan pendekatan sampling yang digunakan dalam penelitian ini. Survei digunakan sebagai alat penelitian, dengan menggunakan analisis regresi linier berganda, validitas, reliabilitas, normalitas, heteroskedastisitas, multikolinearitas, dan pengujian hipotesis untuk mengolah data. Hasil penelitian ini menegaskan product inovation, kolaborasi brand, dan  ulasan pelanggan online semuanya memiliki pengaruh positif dan signifikan terhadap proses purchasing decision konsumen. Pemasaran digital, di sisi lain, memiliki dampak negatif dan tidak signifikan pada proses ini. Selain itu, faktor  kolaborasi brand, ulasan pelanggan online, pemasaran digital, dan product inovation semuanya memiliki dampak positif dan signifikan terhadap purchasing decision. kolaborasi brand memberikan efek paling besar di antara semua faktor independen yang memengaruhi purchasing decision konsumen.Kata Kunci: Pemasaran Digital, Product Inovation, Kolaborasi Brand, Ulasan Pelanggan Online, Pruchasing Decisions.AbstractThis study's difficulty lies in determining whether online customer reviews, digital marketing, product innovation, co- branding, and product innovation all had an impact on Aerostreet Shoes' purchase decision (Study on State University Students in Malang City). This study (Studies on State University Students in Malang City) sought to ascertain whether digital marketing, product innovation, co-branding, and online customer reviews had a partial or simultaneous impact on Aerostreet Shoes purchase decisions. This study utilized a quantitative kind, the testing strategy utilized in this review was coincidental examining with an example of 125 respondents. The questionnaire that served as the research instrument was used to collect the data, which was then analyzed for validity, reliability, normality, heteroscedasticity, multicollinearity, and hypothesis testing. Lastly, this study used multiple linear regression to determine that online customer reviews, co- branding, and digital marketing all have a positive and significant impact on purchasing decisions. Product innovation has a positive and not significant impact on purchasing decisions, while co-branding has a positive and not significant impact. Digital marketing, product innovation, co-branding, and online customer reviews all have a positive impact on purchasing decisions simultaneously. Furthermore, of the multitude of free factors that impact buying choices, Co- Branding has the most predominant impact.Keywords: Digital Marketing, Product Innovation, Co-Branding, Online Customer Reviews, Purchasing Decisions.
Faktor - Faktor yang Mempengaruhi Keputusan Menggunakan Jasa Bank Syariah di PT. BSI Kota Batu Ahmad Ramapanji Panatagama; Irmayanti Hasan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.2318

Abstract

This research aims to determine the factors that influence the decision to use sharia banking services at PT. BSI Batu City. This research uses a descriptive quantitative approach with questionnaire and interview data collection methods. The population in this study were customers at PT. BSI Batu City and samples as research respondents will be taken using non-probability sampling techniques using Malhotra's theory using 105 samples obtained from 5 x 21 (number of items from research indicators). The research results show that the level of religiosity (X1) and level of education (X3) have a significant and positive effect on usage decisions. Meanwhile, income level (X2) has no effect and is not significant on the decision to use sharia banking services at PT. BSI Batu City.
Pengaruh E-Service Quality dan E-Trust terhadap E-Loyalty Melalui E-Satisfaction Sebagai Variabel Intervening: Studi pada Pengguna BSI Mobile PT. BSI di Kota Malang Aisyah Nur Rahmadina; Irmayanti Hasan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1541

Abstract

The purpose of this study is to determine the effect of e-service quality and e-trust on e-loyalty through e-satisfaction as an intervening variable for BSI customers in Malang City who use BSI Mobile. This research uses a quantitative approach with explanatory research methods. The location of this research is in Malang City. The sample used was 175 respondents. Data collection techniques are questionnaires and literature studies. Data analysis techniques using smartPLS software with Partial Least Square (PLS) techniques. From the results of this study shows that e-service quality has no effect on e-loyalty. E-trust has no effect on e-loyalty. E-satisfaction affects e-loyalty. E-service quality affects e-loyalty through e-satisfaction as an intervening variable and e-trust affects e-loyalty through e-satisfaction as an intervening variable.
Dampak Lingkungan Kerja, Budaya Organisasi, dan Etika Kerja Islam terhadap Kinerja Karyawan Anisa Amaliani; Irmayanti Hasan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 7 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i7.2501

Abstract

This study aims to determine the effect of work environment, organizational culture, and Islamic work ethics on employee performance at Bank Syariah Indonesia Hasanudin Jakarta branch. The method used is quantitative method and causal associative approach, namely to determine the effect of independent variables on the dependent variable. The analysis technique uses multiple linear regression analysis with SPSS software version 21. The data used are primary data and secondary data. Primary data collection was obtained from observations made by the author while carrying out field work practices for one month, followed by interviewing one of the employees, and distributing questionnaires related to the research topic to all employees with a saturated sample technique of 40 respondents. Secondary data collection is obtained from literature studies and documentation related to the research topic. The results of this study are partially work environment and organizational culture have no significant effect on employee performance. Meanwhile, partially Islamic work ethics has a significant effect on employee performance. Then, simultaneously work environment, organizational culture, and Islamic work ethics have a significant effect on employee performance at BSI KC. Jakarta Hasanudin..
Co-Authors Abdillah, Moh. Rizky Adam Taufiqurrahman Afdhilah Rahmah Rini Ahmad Ramapanji Panatagama Aini, Adinda Putri Nur Aisyah Nur Rahmadina Anisa Amaliani Annisa Jati Utami Dila Meita Maulidasari Ditasari Cahyaningrum Faiz daroini Fani Firmansyah Kharisma Yussitha Kholilah Kholilah Lailatul Farida Laili, Silvia Nur Misbahul Munir Nur Rahmawati Pratopo, Gentur Putri, Fatkhiyyah Ramadhanti Kurnia Rifki Warri Zain Riski Rusmia Saputri, Mardini Indah Slamet . Sofi Adawiyah Sofi Adawiyah Teguh Agus Wahyudi Yayuk Sri Rahayu Zuhrotun Nisa