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All Journal IQTISHODUNA Jurnal Keuangan dan Perbankan El Dinar Jurnal Ekonomi Modernisasi I-Finance Journal Jurnal Dimensi Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Economic, Bussines and Accounting (COSTING) Syarikat : Jurnal Rumpun Ekonomi Syariah Jurnal Ecogen CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Indonesian Journal of Islamic Economics and Finance Journal of Islamic Economics Lariba Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Advances In Social Humanities Research Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Irmayanti Hasan
Universitas Islam Negeri Maulana Malik Ibrahim Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Factors That Influence Customer Loyalty Through Customer Satisfaction Mediation At Bank Syariah Indonesia (BSI) Ditasari Cahyaningrum; Irmayanti Hasan
Jurnal Ecogen Vol 7, No 2 (2024): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v7i2.15867

Abstract

The focus of this research is centered on providing high-quality customer service and Customer Relationship Management to customers, as well as the satisfaction generated by this strategy. Primary data from this research was collected through the use of research tools in the form of questionnaires filled in by previously selected samples. The study's demographic comprises customers of Bank Syariah Indonesia (BSI) located in the city of Malang. In order to determine the sample size for this study, Malhotra's (2009) method was implemented due to the unpredictability of the population size. Consequently, 225 samples were acquired in order to conduct this research. Utilizing Structural Equation Modeling Partial Least Square (SEM-PLS), this study was investigated. The results of this research demonstrate that customer loyalty and satisfaction are significantly influenced by the quality of service provided. Additionally, service quality can impact customer loyalty via the intermediary mechanism of customer satisfaction. Customer relationship management does not have a substantial impact on customer satisfaction and loyalty. Customer satisfaction and customer relationship management are both ineffective mediators of consumer loyalty. Customer loyalty is substantially impacted by variables pertaining to customer satisfaction.
The Influence of Social Media Marketing and Electronic Word of Mouth on Purchase Intention Through Brand Image as Intervening Variables: A Study on Azarine Cosmetic in Malang City Rifki Warri Zain; Irmayanti Hasan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.2216

Abstract

TikTok has emerged as the most popular social media app among today's Generation Z users. Simultaneously, this presents a new challenge for businesses, particularly in the intensely competitive local beauty product market as well as worldwide. Azarine Cosmetics is one of the cosmetic brands being investigated. The purpose of this study is to investigate how brand image and social media marketing affect consumers' intentions to make purchases. 155 members of Malang City's Generation Z were given a questionnaire as part of the study's quantitative methodology. Purposive and nonprobability sampling methods were used in the sampling process. The Partial Least Squares Structural Equation Modeling (PLS-SEM) approach was used to analyze the data. Three factors social media marketing, Ewom, and brand image have a significant impact on purchase intention, according to the research findings. Regarding the connection between Ewom and social media marketing, both significantly and favorably affect the perception of a brand. Social media marketing and electronic word-of-mouth, however, are not able to strongly affect purchase intention through brand image. This study broadens our knowledge of the factors influencing consumers' intentions to make purchases in the digital age. Further research efforts might be based on the findings of this study.
Analysis of the Influence of Brand Image and Digital Marketing on the Purchase Decision of Sharia Mutual Fund Bibit in Java, Indonesia Dila Meita Maulidasari; Irmayanti Hasan
Syarikat: Jurnal Rumpun Ekonomi Syariah Vol. 7 No. 1 (2024): Syarikat : Jurnal Rumpun Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Fakultas Agama Islam Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/syarikat.2024.vol7(1).16315

Abstract

Bibit is an application that offers one of the investment instruments, namely mutual funds. The size of the sharia market in Indonesia is utilized by Bibit by providing sharia mutual funds. Sharia mutual funds and conventional mutual funds have differences in management principles, securities investment portfolios, and types of contracts. This study aims to analyze the influence of brand image and digital marketing on the purchase decision of Bibit Sharia Mutual Fund in Java, Indonesia. This type of research is quantitative research with an explanatory research method. The location of this research is in Indonesia, especially on the island of Java. The sample used was 180 respondents. The data collection technique uses primary data such as questionnaires and secondary data. The data analysis technique uses Statistical Product and Service Solutions (SPSS) software version 25. The results of this study show that digital marketing variables have a positive and significant effect on the purchase decision of Bibit sharia mutual funds, brand image and digital marketing variables have a combined effect on the purchase decision of Bibit sharia mutual funds. Meanwhile, the brand image variable has a positive but not significant effect on the decision to purchase Bibit sharia mutual funds. This happens because the products offered cannot satisfy users, do not have clear characteristics and are considered less useful by users, especially for users who live on the island of Java.
DETERMINANTS OF MURABAHAH FINANCING MEMBER DECISION FACTORS Saputri, Mardini Indah; Irmayanti Hasan
I-Finance Journal Vol 10 No 1 (2024): I-FINANCE: a Research Journal on Islamic Finance
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Raden Fatah Palembang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/6fqxmg66

Abstract

This study aims to de determinants of murabahah financing member decision factors. This study uses an exploratory approach to explain the correlation between variables through hypothesis testing, with the research location at the BMT Cooperative Office of Sarana Usahawan Muslim Malang. The population in this study is members who use murabahah financing for buying and selling at the BMT Cooperative Sarana Wiraswasta Muslim Malang. Based on calculations using the Slovin formula, the number of samples in this study is 80 out of a total of 421 members who received business capital from the BMT Sarana Pengusaha Muslim Malang Cooperative using the purposive sampling technique. Primary data was obtained through surveys and interviews, as well as secondary data from the BMT Sarana Usahawan Muslim Cooperative. The data collection approach involves face-to-face interviews with questionnaires. Data analysis was carried out using SPSS, involving classical assumptions and hypothesis testing using t-test and F-test related to the influence of trust and company image on purchase decisions. The results of the study show that the company's trust and image have a positive and significant effect on the decision to purchase services with murabahah financing in the BMT Sarana Wiraswasta Muslim Cooperative, both partially and simultaneously.
Pengaruh Celebrity Endorser dan E-Wom Terhadap Minat Beli dengan Brand Image Sebagai Variabel Mediasi Adam Taufiqurrahman; Irmayanti Hasan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.3201

Abstract

This study aims to determine the effect of celebrity endorsers and electronic word of mouth on purchase intention with brand image as a mediating variable. This study uses primary data by distributing questionnaires to respondents via google form to collect research data. This study uses a non-probability sampling method combined with a purposive sampling method. Data analysis in this study used the SmartPLS version 4.0 application. The findings in this study indicate that celebrity endorsers have a positive and significant effect on brand image, electronic word of mouth has a positive and significant effect on brand image, celebrity endorsers have a positive and significant effect on purchase intention, electronic word of mouth has a positive and significant effect on purchase intention, brand image has a positive and significant effect on purchase intention. brand image can have a direct and significant effect on the relationship between celebrity endorser variables on purchase intention, brand image can have a direct and significant effect on the relationship between electronic word of mouth variables on purchase intention.
PENGARUH SERQUAL, CORPORATE IMAGE TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL MEDIASI “(Studi Pada Nasabah PT Bank Syariah Indonesia, Tbk. KCP Genteng Banyuwangi) Zuhrotun Nisa; Irmayanti Hasan
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.10608

Abstract

Industri perbankan syariah di Indonesia terus mengalami pertumbuhan yang signifikan. Salah satu bank syariah terbesar di Indonesia adalah PT Bank Syariah Indonesia, Tbk. (BSI) yang merupakan hasil penggabungan dari tiga bank syariah BUMN. Dengan pertumbuhan ini, persaingan di industri perbankan syariah semakin ketat. Untuk dapat bertahan dan memenangkan persaingan, bank syariah perlu mempertahankan loyalitas nasabahnya yang dipengaruhi oleh faktor-faktor seperti kualitas layanan, citra perusahaan. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan dan citra perusahaan (corporate image) terhadap loyalitas nasabah dengan kepuasan nasabah sebagai variabel mediasi pada PT Bank Syariah Indonesia, Tbk. KCP Genteng Banyuwangi. Penelitian kuantitatif ini menggunakan data primer yang diperoleh melalui penyebaran kuesioner kepada 155 responden nasabah. Analisis data dilakukan dengan menggunakan Structural Equation Model (SEM) berbasis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa kualitas layanan dan citra perusahaan berpengaruh signifikan terhadap kepuasan nasabah. Kepuasan nasabah juga berpengaruh signifikan terhadap loyalitas nasabah. Kualitas layanan berpengaruh signifikan terhadap loyalitas nasabah, sedangkan citra perusahaan tidak berpengaruh signifikan. Kepuasan nasabah memediasi pengaruh kualitas layanan dan citra perusahaan terhadap loyalitas nasabah. Implikasi penelitian ini adalah perlunya mempertahankan dan meningkatkan kualitas layanan dan citra perusahaan untuk meningkatkan kepuasan dan loyalitas nasabah. Kata Kunci: Kualitas Layanan, Citra Perusahaan, Kepuasan Nasabah, Loyalitas Nasabah, Bank Syariah
Factors  That  Influence  Customer  Loyalty:  Brand  Image,  Brand  Awareness,  And Experiential Marketing: Study Of Bank Muamalat Customers, Malang City Sofi Adawiyah; Irmayanti Hasan
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/3xdpe529

Abstract

This study examines the impact of brand image, brand awareness, and experiential marketing on customer loyalty at Bank Muamalat in Malang City. This study employed a quantitative methodology, utilizing data gathered via questionnaires administered to active clients of Bank Muamalat. Respondents were chosen through a non-probability sampling approach based on the following criteria: a minimum age of 17 years, a customer tenure of six months or more, and possession of products from Bank Muamalat. The questionnaire comprised 26 statement questions and included a total sample of 130 respondents. Data were examined via multiple linear regression through SPSS software. The findings indicated that brand awareness and experience marketing significantly affect client loyalty. This research suggests that customer awareness of the Bank Muamalat brand's presence and principles directly impacts their loyalty decisions. Moreover, favorable client experiences with banking services, including effective staff contacts, seamless digital services, and alignment with Sharia principles, are essential in fostering loyalty. Conversely, brand image exerts little impact on client loyalty. This condition suggests that while Bank Muamalat's brand image is perceived favorably by clients, more than this aspect is needed to directly affect customer involvement with the bank. The regression model employed in this study exhibits an R Square value of 63.8%, signifying that the variables of brand image, brand awareness, and experiential marketing collectively account for most of the variability in consumer loyalty. Nonetheless, the remaining 36.2% is affected by additional factors not encompassed in this study, like service quality, pricing, or emotional influences. This study offers strategic insights for Bank Muamalat and other Islamic banks in comprehending consumer behavior. Strategies to enhance customer loyalty should concentrate on bolstering brand awareness and fostering great consumer experiences, both online and through direct engagement. A more comprehensive approach is required to enhance the influence of brand image as a determinant of consumer loyalty. Consequently, the findings of this study can serve as a foundation for formulating more efficacious marketing and service strategies to enhance client loyalty within the Islamic banking sector.
The influence of knowledge and religiosity on saving interest in Islamic banks among Ponorogo residents Pratopo, Gentur; Hasan, Irmayanti
Journal of Islamic Economics Lariba Vol. 10 No. 1 (2024)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jielariba.vol10.iss1.art23

Abstract

IntroductionPonorogo is a region in East Java Province, located 200 km southwest of Surabaya bordering Central Java. With a population of 973,269, Ponorogo is predominantly Muslim and known for its numerous Islamic boarding schools. This study examines the influence of knowledge and religiosity on interest in saving in Islamic banks among Ponorogo residents.ObjectivesThe objective of this research is to determine the effect of knowledge and religiosity on the interest in saving at Islamic banks among the people of Ponorogo.MethodThe study employed a quantitative method with a descriptive approach, using primary data obtained through questionnaires distributed to 400 respondents. Statistical analyses were performed to evaluate the data.ResultsThe findings show that both knowledge and religiosity significantly influence interest in saving at Islamic banks, both partially and simultaneously, at a significance level of less than 0.05. The high level of knowledge and religiosity among respondents positively affects their interest in saving in Islamic banks.ImplicationsThese results highlight the importance of enhancing financial literacy and religious awareness to boost the use of Islamic banking services. This study suggests that Islamic banks should focus on educational campaigns to increase public knowledge and leverage religious values to attract more customers.Originality/NoveltyThis study provides insights into the combined effect of knowledge and religiosity on saving behavior, particularly in a region with a strong Islamic cultural background. This study contributes to the understanding of the factors influencing the adoption of Islamic banking services.
PENGARUH PENGETAHUAN, KEPERCAYAAN, PRODUK, PELAYANAN, DAN RELIGIUSITAS TERHADAP MINAT MENABUNG (Studi Kasus pada Nasabah PT. Bank Syariah Indonesia di Kota Malang) Putri, Fatkhiyyah Ramadhanti Kurnia; Hasan, Irmayanti
JURNAL DIMENSI Vol 13, No 3 (2024): JURNAL DIMENSI (NOVEMBER 2024)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v13i3.6510

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan, kepercayaan, produk, pelayanan, dan religiusitas terhadap minat menabung pada nasabah PT. Bank Syariah Indonesia di Kota Malang. Penelitian ini menggunakan pendekatna kuantitatif deskriptif dengan metode pengumpulan data menggunakan kuesioner. Populasi pada penelitian ini adalah nasabah pada PT. Bank Syariah Indonesia Kota Malang dan penentuan sampel menggunakan teknik non probability sampling dengan menggunakan teori Malhotra yang menghasilkan 120 sampel yang diperoleh dari 24 x 5 (jumlah indikator pada penelitian). Hasil penelitian menunjukkan bahwa: 1) Pengetahuan (X1) tidak berpengaruh terhadap Minat Menabung pada nasabah. 2) Kepercayaan (X2) tidak berpengaruh terhadap Minat Menabung pada nasabah. 3) Produk (X3) tidak berpengaruh terhadap Minat Menabung pada nasabah. 4) Religiusitas (X5) tidak berpengaruh terhadap Minat Menabung pada nasabah. 5) Pelayanan (X4) berpengaruh terhadap Minat Menabung pada nasabah. 6) Pengetahuan, Kepercayaan, Produk, Pelayanan, dan Religiusitas berpengaruh secara simultan terhadap Minat Menabung pada nasabah. Kata Kunci: Pengetahuan; Kepercayaan; Produk; Pelayanan; Religiusitas; Minat Menabung Abstract The purpose of this research is to find out the effect of knowledge, trust, products, services, and religiousity on interest in saving in customers of PT. Bank Syariah Indonesia in Malang City. This study used a descriptive quantitative approach to data collection using questionnaires. The population of this study was customers of PT. Bank Syariah Indonesia Malang City and determination of samples using non-probability sampling techniques using Malhotra's theory which produced 120 samples obtained from 24 x 5 (number of indicators on research). The research results show that: 1) Knowledge (X1) has no effect on Interest in Saving in customers. 2) Trust (X2) has no effect on Interest in Savings in customers. 3) Product (X3) has no effect on Interest in Savings in customers. 4) Religion (X5) has no effect on interest in saving customers. 5) Service (X4) has an effect on interest in saving customers. 6) Knowledge, Trust, Products, Services, and Religion simultaneously affect Interest in Savings in customers. Keywords: Knowledge, Trust, Products, Services, Religiosity, Interest in Saving
PENGARUH KUALITAS LAYANAN, CITRA PERUSAHAAN DAN RELIGIUSITAS TERHADAP LOYALITAS NASABAH MELALUI KEPUASAN PENGGUNA DIGITAL BANKING SEBAGAI VARIABEL INTERVENING (Studi pada Nasabah PT.Bank Syariah Indonesia di Kota Malang) Aini, Adinda Putri Nur; Hasan, Irmayanti
JURNAL DIMENSI Vol 13, No 2 (2024): JURNAL DIMENSI (JULI 2024)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v13i2.6130

Abstract

Penelitian ini merupakan penelitian kuantitatif menggunakan data berbentuk angka dan dianalisis dengan SmartPLS 3.0. Tujuannya adalah untuk mengidentifikasi hubungan antara Kualitas Layanan, Citra Perusahaan, dan Religiusitas terhadap Loyalitas Nasabah, dengan Kepuasan sebagai mediator. Populasi penelitian adalah nasabah PT. Bank Syariah Indonesia di Kota Malang, dengan 235 responden yang telah menjadi nasabah selama minimal satu tahun. Hasilnya membuktikan bahwa Kualitas Layanan tidak berpengaruh positif terhadap Kepuasan (H1 ditolak), sementara Citra Perusahaan dan Religiusitas berpengaruh positif terhadap Kepuasan (H2 dan H3 diterima). Namun, Kepuasan tidak mempengaruhi positif Loyalitas Nasabah (H4 ditolak). Selain itu, tidak ada pengaruh positif dari Kualitas Layanan, Citra Perusahaan, dan Religiusitas terhadap Loyalitas Nasabah melalui Kepuasan (H5, H6, dan H7 ditolak). Meskipun demikian, Kualitas Layanan dan Religiusitas berpengaruh positif langsung terhadap Loyalitas Nasabah (H8 dan H10 diterima), tetapi tidak untuk Citra Perusahaan (H9 ditolak).
Co-Authors Abdillah, Moh. Rizky Adam Taufiqurrahman Afdhilah Rahmah Rini Ahmad Ramapanji Panatagama Aini, Adinda Putri Nur Aisyah Nur Rahmadina Anisa Amaliani Annisa Jati Utami Dila Meita Maulidasari Ditasari Cahyaningrum Faiz daroini Fani Firmansyah Kharisma Yussitha Kholilah Kholilah Lailatul Farida Laili, Silvia Nur Misbahul Munir Nur Rahmawati Pratopo, Gentur Putri, Fatkhiyyah Ramadhanti Kurnia Rifki Warri Zain Riski Rusmia Saputri, Mardini Indah Slamet . Sofi Adawiyah Sofi Adawiyah Teguh Agus Wahyudi Yayuk Sri Rahayu Zuhrotun Nisa