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All Journal JURNAL IPTEKS PEMANFAATAN SUMBERDAYA PERIKANAN J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Journal of Global Business and Management Review Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Kreasi Rakyat Ranah Research : Journal of Multidisciplinary Research and Development Economos : Jurnal Ekonomi dan Bisnis Jurnal Pendekar Nusantara Jurnal Manajemen Maranatha
Johny Budiman
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Journal : Jurnal Pengabdian kepada Masyarakat

 1 
Penerapan Strategi Pemasaran Digital dengan Menggunakan Sosial Media pada Kedai Kopi Windsor Central Johny Budiman; Rudiyanto
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 8: Januari 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v3i8.7063

Abstract

Windsor Central Coffee Shop is a Micro, Small and Medium Enterprise (MSME) in Batam City which was founded in 2003 and is managed directly by Mrs. Kha Tiang with 3 employees. During its 20 years of operation, this MSME does not have a food menu or digital marketing. The aim of this activity is to help the Windsor Central Coffee Shop develop a digital marketing strategy and create a food menu in QR Code form. The results of this activity provide significant changes compared to before the implementation activity, this is evidenced by Instagram and Facebook insight data, the number of consumers who sent messages on WhatsApp Business, and reviews from consumers regarding the implementation of the QR Code for food menus.
PENERAPAN DIGITAL MARKETING PADA CV. PRIMA JAYA 2 Johny Budiman; Supriyadi Arifin
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 8: Januari 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v3i8.7195

Abstract

CV. Prima Jaya 2 is a business founded by Mr. Eng Kiong which has been established since 2002 until now. CV. Prima Jaya 2 is a medium-sized business that operates in the field of building materials such as sand, cement, brick, wood, electrical equipment, and others. CV. Prima Jaya 2 is located at Ruko Griya Prima Block G1 12A&B, Batu Aji District, Batam City, Riau Islands. As a developing MSME, CV. Prima Jaya 2 continues to make developments to support the development of its business. The research method used was observation and conducting interviews with business owners. Based on the research results, one of the business elements that must be updated by CV. Prima Jaya 2 is the implementation of digital marketing and payment options via transfer between accounts. In this modern era, every activity always involves technology to make work easier because limited knowledge and low mastery of technology is a problem for which a solution must be found for strategies to strengthen MSMEs. By providing solutions for CV. Prima Jaya 2 regarding the implementation of digital marketing can make it easier for MSMEs to become widely known and increase turnover for MSMEs
Co-Authors -, Nico Hadi Aglius T.R. Telleng Andy Tio Angela Angela DESTIANA SAFITRI Emil Reppie Estin Rose Eviyani Fransisco P. T. Pangalila Gusfandi Gusfandi Helena Helena Inda Meyllya Putri Jasika Jasika Jefri Ariffendi Mahendra, Rizky Adi Rudianto, Vinna rudiyanto supriyadi arifin Yanty Yanty Yenny Fyfy Susanty