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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Publisia: Jurnal Ilmu Administrasi Publik ACCOUNTABILITY Jurnal Akuntansi Multiparadigma MIX : Jurnal Ilmiah Manajemen AdBispreneur Journal of Environment and Sustainability Kinerja: Jurnal Ekonomi dan Manajemen Jurnal Penelitian Teori & Terapan Akuntansi (PETA) International Journal of Social Science and Business Journal of Humanities and Social Studies Jurnal Manajemen Bisnis Indonesia Accounting Journal International Journal of Economics Development Research (IJEDR) The Indonesian Journal of Accounting Research Jurnal Ilmiah Manajemen Kesatuan Jurnal Syntax Transformation International Journal Of Science, Technology & Management (IJSTM) Quantitative Economics and Management Studies Indonesian Journal of Innovation Studies International Journal of Science and Society (IJSOC) Jurnal Locus Penelitian dan Pengabdian Media Bina Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Journal of Economics and Management Scienties Relasi : Jurnal Ekonomi
Agus Fredy Maradona
Universitas Pendidikan Nasional
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Journal : Quantitative Economics and Management Studies

 1 
Strategy to Increase Consumer Trust in Affiliate Links on Social Media Piliana, Ni Putu Christina; Maradona, Agus Fredy
Quantitative Economics and Management Studies Vol. 5 No. 5 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2800

Abstract

Affiliate marketing in Indonesia has experienced significant growth, especially with the development of the e-commerce & e-marketplace industry. Affiliate marketing is a performance-based model where content creators (affiliators) earn commissions by promoting products or services through links, and affiliates earn a share of revenue from users who make purchases through those links. This is a win-win solution for creators and brands. In this context, building consumer trust is the most important thing. This research aims to analyze strategies to increase consumer trust in affiliate links on social media. This research took samples from active social media users who had or had experience shopping via affiliate links on social media, with gender, age, latest education as respondent characteristics and product type, type of social media, and consumer characteristics as control variables. This research is quantitative research using a purposive sampling method. This research aims to explore effective strategies for increasing consumer trust in affiliate links on social media. This study uses the Structural Equation Modeling Partial Least Squares (SEM PLS) method with the help of SmartPLS 4 software to analyze the data samples obtained. The research results show that factors such as information transparency, affiliate reputation, product and service quality, content relevance, and user experience have a significant effect on consumer trust. However, it was found that consumer attitudes did not significantly moderate the influence of product and service quality and user experience on consumer trust. These findings help marketing practitioners create better strategies to foster consumer trust in affiliate links in the digital era.
The Effect of Influencer Marketing, Live Streaming, Brand Awareness and Price on Purchasing Decisions for TikTok Users Dewi, Nyoman Ayu Nidya Larasati; Maradona, Agus Fredy
Quantitative Economics and Management Studies Vol. 5 No. 5 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2812

Abstract

This study aims to explore the role of influencer marketing and live streaming on the TikTok platform in promoting products and their relationship to consumer brand awareness, pricing, and purchasing decisions. Conducted using a quantitative approach in the province of Bali, the target population included all consumers aged 17-50 who use the TikTok app. Through sampling methods, 204 TikTok users in Bali participated in the study. Empirical data was collected via online questionnaires using a 10-point Likert scale and analyzed using SEM-PLS approach. The study findings identify that influencer marketing and live streaming significantly influence purchasing decisions, both directly and through Brand Awareness and Price as strong intervening constructs. The results underscore the importance of influencer capabilities and the quality of live streaming content in enhancing brand awareness, pricing perceptions, and increasing consumer desire to purchase products. This research provides both theoretical and practical contributions for developing digital marketing strategies, particularly in effectively leveraging TikTok as a social media platform to enhance consumer purchasing decisions.
Unveiling the Management of Community Health Centers and Its Impact on Service Quality and Patient Satisfaction in The Tabanan Regency of Bali Suryawan, Made Agus; Maradona, Agus Fredy
Quantitative Economics and Management Studies Vol. 5 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3498

Abstract

This study seeks to examine the correlation between governance, service quality, and patient satisfaction at Tabanan III and Kerambitan II Community Health Centers (Puskesmas) in Tabanan Regency, Bali. Effective governance of Puskesmas, which includes planning, implementation, supervision, and evaluation, is pivotal in determining healthcare service quality. Service quality is assessed through dimensions such as timeliness, facility reliability, staff demeanor, and service accessibility, while patient satisfaction indicates the congruence between expectations and actual experiences with healthcare services. This research utilizes a quantitative methodology employing Partial Least Squares (PLS) and includes medical personnel and patients as participants. The results indicate that governance at Tabanan III and Kerambitan II Puskesmas positively affects both service quality and patient satisfaction. Additionally, healthcare service quality significantly influences. A significant discovery is that service quality mediates the relationship between governance and patient satisfaction, underscoring the critical role of good governance in improving overall healthcare service quality. This study underscores the necessity for enhanced focus on the execution of governance in accordance with Standard Operating Procedures (SOPs) and ongoing accreditation, as stipulated by Ministry of Health Regulation No. 34 of 2022. The results are anticipated to provide a basis for developing initiatives to strengthen governance and elevate service quality at Puskesmas, both in Tabanan Regency and in other locations with analogous issues. As a result, this study helps significantly to the creation of more effective primary healthcare services aimed at increasing community satisfaction.
Co-Authors Adi Kurniawan Anjasyadeva, Gede Bagus Rahadhe Astuti, Ni Luh Gde Sulastri Diva Astuty, Ni Made Ria Kurniasih Dewi, Nyoman Ayu Nidya Larasati Gede Sri Darma Gede Wisnu Saputra GRAHITA CHANDRARIN Helmi Zus Rizal Hendhana, Sandra I Gede Ari Wahyudi I Gusti Putu Aditya Kusuma I Kadek Arya Wibawa I Made Rai Nurcahya Widhiantara Suyasa I Nyoman Gede Agus Jaya Saputra Ida Ayu Oka Martini Irvan Khairil Solin Kade Yuja Krisna Winasta Kadek Nita Puri Rahayu Luh Putu Mahyuni Mahyuni, Luh Putu Ni Made Henna Juli Astuti Ni Putu Rossica Sari Piliana, Ni Putu Christina Prabawati, Ni Putu Sinta Pradnyamitha, Desak Putu Purba, Kezia Christina Yeshua Puspitayani, Luh Mega Sayang Putera, Made Pranata Wibawa Ade Putri, Kadek Winda Pardana Putu Ayuni Kartika Putri Suardana Putu Rahayu Suandewi Sari, Ni Luh Sri Rahayu Puspita Suciningsih, Made Rita Suryawan, Made Agus SUTRISNO Tjokorda Gde Agung Wijaya Kesuma Suryawan Widiani, I Gusti Agung Ayu Dewi Wiraguna, I Gusti Agung Wulandewi, Ni Made Pradnya Manik yuliaratih, kadek ayu silvia