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Pengaruh Persepsi Kemudahan Penggunaan, Persepsi Keamanan Dan Manfaat Terhadap Minat Pemakaian Financial Technology Pada Penggunaan Pembayaran Digital UMKM Kabupaten Badung Darmayanti, Rai; Ayu, Putu Cita; Yuliantari, Ni Putu Yeni
Hita Akuntansi dan Keuangan Vol. 6 No. 3 (2025): Hita Akuntansi dan Keuangan
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/tg8dzb36

Abstract

Fintech is the use of technology to provide innovative solutions in the financial industry. Fintech combines elements of finance with information and communication technology. The goal is to create products and services that are more efficient, fast and easily accessible. This study aims to examine the Influence of Perceived Ease of Use, Perceived Security and Benefits on Interest in Using Financial Technology on the Use of Digital Payments for MSMEs in Badung Regency. This study uses a quantitative approach by determining the sample using the Slovin formula with an error rate of 10%, resulting in a total of 100 respondents in MSMEs in Badung Regency and data was collected through questionnaires. The data used are primary data in the form of responses from respondents, and processed using SPSS. The results of this study indicate that Perceived Ease of Use (X1), Perceived Security (X2), and Benefits (X3) have a positive and significant effect on Interest in Using Financial Technology (Y) in Badung Regency.
Pengaruh Persepsi Kemudahan, Kepercayaan dan Fitur Layanan Terhadap Minat  Mahasiswa Menggunakan Financial Technology (Fintech): Seluruh Mahasiswa Aktif Fakultas Ekonomi Bisnis Dan Pariwisata Universitas Hindu Indonesia Yuli Artini, Ni Luh Putu; Yuliantari, Ni Putu Yeni
Hita Akuntansi dan Keuangan Vol. 6 No. 4 (2025): Hita Akuntansi dan Keuangan
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/gpkk6x90

Abstract

Financial Technology is an investment alternative that presents options for people who wish to access financial services in a practical, efficient, convenient and economical manner. This study aims to determine the effect of perceived convenience, trust, and service features on interest in using financial technology (fintech). The final sample in this study was 225 responden from the Faculty of Economics, Business and Tourism, Indonesia Hindu University Active who were willing to answer the questionnaire. The analysis technique used is multiple linear regression. The results of the study show that perceived convenience, trust, and service features have a positive effect on interest in using financial technology (fintech).
The Role of Competitive Advantage in Mediating the Relationship Between Digital Transformation and MSME Performance in Bali Ni Putu Yeni Yuliantari; Ni Made Wisni Arie Pramuki
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 9 No. 1 (2022): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.9.1.2022.66-75

Abstract

Advances in technology and digital-based information are expected to be put to good use by conventional business people. The pressure of the global COVID-19 pandemic that hit the world has an impact on the acceleration of digital transformation for business people, especially MSMEs. MSMEs as a sector of the national economy that has proven to be able to survive in a crisis are encouraged to accelerate the digital transformation process due to the social distancing policy imposed during the COVID-19 pandemic. This study aims to investigate the role of digital transformation on the performance of MSMEs through competitive advantage. This study uses quantitative methods and the data was collected using a questionnaire instrument. This survey was conducted in July-September in the midst of the covid-19 pandemic. The research location was carried out in MSMEs registered in 9 regencies/cities throughout Bali with a total of 326,000 with a total sample of 400 MSME managers. The results of this study found that all proposed hypotheses were acceptable and competitive advantage served as a partial mediation of the relationship between digital transformation and MSME performance.