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All Journal Jurnal Ekonomi dan Bisnis Jagaditha International Journal of Social Science and Business Jurnal Ilmiah Manajemen dan Bisnis Jurnal Pengabdian Masyarakat Akademisi Dharma Bhakti
Suputra, Gusti Alit
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Marketing Strategy on Heritage Manuaba Royal Palace Tourist Attraction in Kenderan Tourism Village, Bali Premayani, Ni Wayan Wina; Wijaya, Putu Yudy; Susanti, Putu Herny; Suputra, Gusti Alit; Oktarini, Luh Nik; Yoga, Gede Agus Dian Maha
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 11 No. 1 (2024): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.11.1.2024.54-65

Abstract

The Manuaba Royal Palace is one of the heritage tourist attractions that has cultural heritage, building architecture, and artifact collections with historical value; however, to date, this tourist destination has not been optimal in presenting tourists to be able to visit this region, so a comprehensive and measurable marketing strategy is needed to accelerate its development. This study aimed to analyze marketing strategies for the heritage tourist attraction of the Manuaba Royal Palace in the Kenderan Tourism Village, Bali. A mixed method research design was used by conducting interviews with the managers of as many as 30 Manuaba Royal Palace tourist destinations who met the inclusion and exclusion criteria. The data obtained were analyzed using IFAS, EFAS, and SWOT matrices and are presented descriptively. The results show that the Manuaba Royal Palace has implemented the 7P marketing mix strategy, currently in Quadrant I (a very favorable situation because it has great opportunities to demonstrate internal strength) and S<O (the direction of Manuaba Royal Pae's policy in growth strategy conditions). The current focus and marketing strategy includes developing technology-based historical courses accompanied by the use of social media, presenting information related to intangible cultural heritage, and guiding tourists more massively by providing exclusive packages for booking heritage tourism online. In the future, it is important to maximize the marketing strategies used to increase the number of visits and to be more competitive in the tourism industry.
Pemberdayaan Ekonomi Pelaku Usaha Di Pasar Seni Sukawati Gianyar Ayu, Ni Putu Citta; Yuliantari, Ni Putu Yeni; Suputra, Gusti Alit; Asih, Gusti Ayu Made Suwarini; Ritayani, Ni Made Nia
Jurnal Pengabdian Masyarakat Akademisi Vol. 3 No. 4 (2024)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v3i4.1158

Abstract

Literasi keuangan ialah kebutuhan dasar untuk organisasi ataupun individu. Literasi keuangan adalah kecakapan dalam melaksanakan perencanaan serta melaksanakan pengelolaan untuk keuangannya. Berdasarkan perspektif organisasi, literasi keuangan dimanfaatkan supaya organisasi diharapkan tidak mendapatkan permasalahan dengan pengelolaan keuangannya. Literasi keuangan bagi pengusaha juga dapat digunakan untuk pengelolaan utang dengan lebih baik serta mengurangi risiko dalam diversifikasi aset. UMKM perlu memeroleh pemahaman tentang literasi keuangan supaya mampu mengelola keuangan dengan baik. UMKM tersebut tidak mampu melaksanakan pengambilan keputusan yang tepat apabila UMKM tersebut tidak memiliki literasi keuangan yang baik. Pengelolaan keuangan menjadi suatu masalah. Masih rendahnya literasi keuangan para pedagang membuat mereka hanya melakukan hal yang sama dari hari ke hari, dimana uang hasil jualan digunakan untuk memenuhi kebutuhan sehari-hari, bahkan mereka tidak menganggarkan untuk kepentingan usaha. Begitu dengan Bapak Agus yang merupakan pedagang lukisan mengatakan kesusahan dalam pengajuan pinjaman modal di Lembaga keuangan karena selalu diminta laporan keuangan usaha, karena terkendala hal inilah, sering kali mereka enggan untuk menambah modal usaha (dianggap terlalu ribet dengan prosedur yang ada). Kegiatan pengabdian ini dimaksudkan sebagai upaya untuk dapat membantu para pedagang di pasar seni Sukawati mendapatkan pengetahuan serta pemahaman yang baik mengenai pengelolaan keuangan usaha, dalam bentuk literasi keuangan.
Enhancing Tourism Village Performance Through Maximizing Social Capital and Financial Literacy: A Systematic Literature Review Suputra, Gusti Alit; Purbawangsa, Ida Bagus Anom; Rahyuda, Henny; Dewi, Sayu Ketut Sutrisna
International Journal of Social Science and Business Vol. 8 No. 2 (2024): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i2.71429

Abstract

The management of tourism villages, particularly in rural areas, remains a challenge and requires comprehensive strategies and policies for their development. Managers’ social capital and financial literacy are important for improving the performance of tourism villages, but related data are still limited. Through a systematic literature review, this study investigates the role of social capital and financial literacy in influencing the performance of tourism villages. The literature search and analysis of the included articles were guided by PRISMA. This study involves original articles discussing the role of social capital and financial literacy, open access, published between 2010 and 2022, indexed in SINTA (Science and Technology Index) and scopus (Quartile Q1-Q4) and in Indonesian or English. This review explored the use of social model concepts and financial literacy in tourism villages, the methodology used, and the main findings. The results show that social capital and financial literacy significantly affect the performance of tourism villages. The synergy between social capital mechanisms and financial literacy can create a conducive environment for tourism development and success in villages. Social capital plays a role in building trust and sustainable cooperation between tourism sectors, social connections in facilitating the exchange of tourism information and resources, and increasing community capacity and involvement in tourism implementation. Financial literacy plays a role in equipping tourism village managers with efficient financial management, developing tourism-based entrepreneurship, and ensuring inclusiveness and sustainability. Tourism villages are characterized by their growth, development, and performance. The implication of this study is that social capital and financial literacy directly and indirectly improve the performance of tourism villages.
Optimalisasi Pengelolaan Keuangan dan Pemasaran Digital untuk Meningkatkan Produksi dan Penjualan Dupa di Toko Dupa Ganesha Galang Jaya, Ketewel Pramuki, Ni Made Wisni Arie Pramuki; Kusumawati, Ni Putu Ayu; Yuliantari, Ni Putu Yeni; Suputra, Gusti Alit
Jurnal Pengabdian Masyarakat Akademisi Vol. 4 No. 3 (2025)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v4i3.1422

Abstract

This community service aims to improve the effectiveness of financial management and digital marketing at the Ganesha Galang Jaya Incense Store in Ketewel, which also produces incense independently. By optimizing the preparation of more structured financial reports that are integrated with the production process, as well as implementing targeted and innovative digital marketing strategies, it is hoped that this micro-business can significantly increase production volume and expand its online sales network, both in local and national markets. Community service activities include intensive training in preparing financial reports, mentoring in the use of various digital platforms for marketing, and continuous evaluation and monitoring of results to support the sustainability and competitiveness of businesses in the digital era. With this approach, community service is expected to strengthen the capabilities of business actors in managing financial and marketing aspects in a professional, modern, and adaptive manner to technological developments.
MEMBANGUN IDENTITAS YANG KUAT: MEMANFAATKAN PERSONAL BRANDING UNTUK MEMPERLUAS PASAR BAGI UMKM DISABILITAS: DI GRAHA NAWASENA DENPASAR Purwaningrat, Putu Atim; Suputra, Gusti Alit; Adisti A W, Ni Luh; Surya D, Gde Indra; Agus W, I Wayan; Agus Y P, I Putu
Dharma Bhakti Vol. 2 No. 2 (2024): Dharma Bhakti
Publisher : Universitas Hindu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/dharmabhakti.v2i2.5985

Abstract

Barriers to mobility and accessibility are the main factors for people with disabilities in carrying out economic activities. Graha Nawasena House of Hope for Disabilities, Denpasar City, Bali was established to facilitate people with disabilities so they can continue to innovate and inspire their entrepreneurial spirit. In general, this Community Service activity aims to solve problems as well as provide solutions to social and economic problems that occur in society, especially for people with disabilities at Graha Nawasena Denpasar. The aim of this Community Service activity is to develop self-confidence and branding; Optimizing the use of technology; Increasing market accessibility; Promote inclusion and equality
PENGARUH LIKUIDITAS, SOLVABILITAS DAN BIAYA BUNGA TERHADAP PROFITABILITAS DI KOPERASI SERBA USAHA SEDANA GRAHA SESETAN DENPASAR PERIODE 2013-2019 Suputra, Gusti Alit
Jurnal Ilmiah Manajemen & Bisnis Vol 5 No 2 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.562 KB)

Abstract

This study aims to examine the effect of liquidity, solvency, and interest costs on profitability in the all-purpose cooperative Sedana Graha Sesetan Denpasar. This research was conducted using quantitative analysis techniques with multiple linear regression analysis, while to prove the hypothesis used the F test and t test techniques. The data collected is quantitative in the form of financial reports. The results showed that 1) the liquidity ratio measured by cash ratio has a significant negative effect on the profitability ratio, this means that the higher the level of cooperative liquidity, the lower the level of profitability achieved by KSU Sedana Graha Sesetan, because this can reduce the amount of profit so that disrupting cooperative operations, 2) the solvency ratio measured by debt to total assets has a significant positive effect on the profitability ratio, this means that the higher the level of the cooperative's solvency ratio, the higher the profitability ratio achieved by KSU Sedana Graha Sesetan, because this is short-term debt and the length of the company can be paid optimally by KSU Sedana Graha Sesetan, 3) Interest Expose Ratio measured by the interest exposure ratio has a negative and significant effect on the Profitability ratio, this means that the lower the Interest Cost ratio, the higher the Profitability ratio. s achieved by KSU Sedana Graha Sesetan. Because the higher the interest expense paid to customers, the less profit will be obtained by KSU Sedana Graha Sesetan. This research is expected to be a reference for Indonesian financial institutions, especially in the Sedana Graha Sesetan Business Savings Cooperative in identifying variables that can affect profitability, especially the Liquidity, Solvency, and Interest Costs ratio which can affect the profitability ratio of KSU Sedana Graha, in order to improve the financial quality of cooperatives. Keywords: Liquidity, Solvability, Interest Cost, Profitability
Potential and Strategy for the Development of Pengelukatan Telaga Waja as a Religious Tourism Attraction in Kenderan Tourism Village, Gianyar Suputra, Gusti Alit; Susanti, Herny; Premayani, Ni Wayan Wina
Jurnal Ilmiah Manajemen & Bisnis Vol 8 No 1 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v8i1.4289

Abstract

The development of religious tourism is used as an alternative to tourism development in the new normal era, including Kenderan Tourism Village. However, various technical problems still need to be solved in its operations and development efforts. This study aims to identify the potential and formulate a strategy for developing Pengelukatan Telaga Waja as a religious tourism attraction in Kenderan Tourism Village, Tegalalang, Gianyar. A type of qualitative descriptive research that identifies the potential and strategy of developing vehicle tourism villages as religious tourism by conducting observations and structured interviews on three informants selected by purposive sampling and meeting inclusion criteria. All results are interpreted using tourism area life cycle theory. As a result, the Pengelukatan Telaga Waja could be a religious tourism attraction in Kenderan Tourism Village, Gianyar District. The potential of the village with good natural resources and prioritizing elements of the sacred language, spirituality, and religion based on Balinese local wisdom makes Pengelukatan telaga waja favored by tourists. The results of the 4A analysis show that Pengelukatan Telaga Waja meets the attractive aspect (natural nuances that provide a sense of sacred mystique and still prioritize the religious side), amenities (there are facilities for post melukat meditation at Pancoran Solas), accessibility (road access to the Pengelukatan Telaga Waja site is quite good), and ancillary (the management of this Pengelukatan Telaga Waja place already has a management institution by Puri Figures). SWOT analysis shows that the Pengelukatan Telaga Waja meets all the criteria of a good SWOT as a religious tourism attraction in Kenderan Tourism Village, and improving the image of the area is the main development strategy.
Co-Authors ., NI PUTU YENI YULIANTARI Adisti A W, Ni Luh Agus W, I Wayan Agus Y P, I Putu Asih, Gusti Ayu Made Suwarini Ayu, Ni Putu Citta Dewi, Sayu Ketut Sutrisna Gede Agus Dian Maha Yoga Henny Rahyuda Ida Bagus Anom Purbawangsa Kusumawati, Ni Putu Ayu Ni Wayan Wina Premayani, Ni Wayan Wina Oktarini, Luh Nik Pramuki, Ni Made Wisni Arie Pramuki Putu Atim Purwaningrat Ritayani, Ni Made Nia Surya D, Gde Indra Susanti, Herny Susanti, Putu Herny Wijaya, Putu Yudy