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All Journal JAM : Jurnal Aplikasi Manajemen Journal of Economic, Bussines and Accounting (COSTING) JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Pengabdian kepada Masyarakat Nusantara El-Mujtama: Jurnal Pengabdian Masyarakat Journal of Community Practice and Social Welfare (JaCiPS) East Asian Journal of Multidisciplinary Research (EAJMR) Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung
Catharina Aprilia Hellyani
Program Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya Malang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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The Effect Of Work Motivation On Employee Performance At Pt Bukit Indah Permai (BiIP) Malang City Basory, Hartomy Akbar; Hellyani, Catharina Aprilia; Prasetyo, Neo Naufal
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11629

Abstract

Human resources quality can be measured through employee performance, which includes work results in terms of quality and quantity. To achieve high performance, companies need to pay attention to various influencing factors, work motivation as background research. The study purpose was to determine how work motivation affects employee performance in this company. The research object is PT Bukit Indah Permai (BIP) Malang City, a company in the housing midwife. The method used is quantitative method and SPSS. The study objective found that there was a positive and significant effect of work motivation variables on employee performance in the object of this research. This result is supported by the existence of a t count value of 4.472, which is higher than the t table value of 2.00856. In addition, this result is also supported by the findings of the ANOVA test which shows a p-value of 0.00 which is lower than the 0.05 level. The conclusion is that there is a positive and significant effect of work motivation variables on employee performance in this company.
Pengaruh Pengorbanan Nasabah (Customers’Sacrifice) dan Kualitas Pelayanan terhadap Kepuasan dan Loyalitas Nasabah (Studi pada Nasabah Funding BII Maybank Kantor Cabang Malang) Hellyani, Catharina Aprilia; Rohman, Fatchur; Andarwati, .
Jurnal Aplikasi Manajemen Vol. 11 No. 3 (2013)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This research aims to examine and confirm empirical evidence on: (1) the impact of Customer Sacrifice towards Customer Satisfaction on BII Maybank Malang Branch. (2) the impact of Service Quality towards Customer Satisfaction on BII Maybank Malang Branch. (3) the impact of Customer Satisfaction toward Customer Loyalty on BII Maybank Malang Branch. Practically, the results of this research are expected to be usable for BII Maybank management particularly in Malang Branch as a guidance or reference in making banking services policy or program innovations that attract customers. The research population is BII Maybank Malang Branch's customers that have joined the bank for at least 1 year and still have an active account. The number of sample is 80 respondents. The respondents are chosen by using nonprobability sampling called as purposive sampling technique. Method analysis used in this research is GSCA analysis. The result of this research indicates that: (1) Customer Sacrifice has negative but significant impact on Customer Satisfaction. (2) Service Quality has positive and significant impact on Customer Satisfaction. (3) Customer Satisfaction has positive and significant impact on Customer Loyalty.
Optimalisasi Digital Bussiness Melalui Aktivitas Digital Marketing Pada UMKM “Depot Berkat” Hellyani, Catharina Aprilia; Basory, Hartomy Akbar; Wahyono, Seno Aji; Adriana, Erica; Cahyono, Giovanny Zefanya
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i1.5247

Abstract

Media sosial memudahkan semua orang untuk dengan mudah mengakses informasi yang menarik. Aktivitas pemasaran melalui media sosial dapat dilakukan menggunakan smartphone sehingga relative mudah untuk digunakan berbagai kalangan bahkan pelaku usaha UMKM. Pemilihan Instagram untuk UMKM baik karena minimnya biaya yang digunakan dan pengaplikasiannya sederhana. Depot Berkat merupakan salah satu UMKM yang bergerak dibidang makanan dan minuman. Depot ini telah beroperasional selama kurang lebih 10 tahun dengan Rujak Cingur sebagai menu andalannya. Melalui penggalian permasalahan diketahui bahwa Depot Berkat belum begitu dikenal oleh Masyarakat Malang (Brand Awareness masih lemah) dan literasi pemilik pada Digital Marketing masih terbatas. Salah satu cara meningkatkan kesadaran merek melalui media sosial dapat dilakukan melalui penggunaan kata kunci dan hastag yang sesuai, konsep gambar dan video yang menarik, isi konten bermanfaat, mampu berinteraksi dengan audiens, menggunakan influencer marketing, dan iklan berbayar pada media sosial. Penulis melalui pengabdian ini melakukan pendampingan dan membantu umkm Depot Berkat untuk melakukan aktivitas pemasaran digital melalui Instagram dan membuat link Web yang terhubung dengan nomer pemilik serta media sosial Instagram Depot Berkat. Pencapaian KPI pada kegiatan ini mencapai 100% dan berhasil mencapai engagement rate yang ditargetkan juga ke dalam KPI. Hal ini menunjukkan bahwa perencanaan konten yang baik akan mampu menjangkau audiens sesuai dengan target pasar yang telah ditetapkan. Selanjutnya Depot Berkat perlu melakukan pengunggahan konten secara teratur dengan pembuatan kalender konten yang rutin, serta penggunaan IG Ads dan Influencer (Food Blogger) dapat dipertimbangkan di kemudian hari karena mampu membawa dampak yang cukup besar pada penguatan kesadaran mereknya.
The Influence of Celebrity Endorser, Country of Origin, and Shopping Lifestyle on Purchase Decision for Somethinc Products Adriana, Erica; Hellyani, Catharina Aprilia; Beatriz, Beatriz
East Asian Journal of Multidisciplinary Research Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i8.10428

Abstract

This study’s goal is to analyze and determine the effect of celebrity endorser, country of origin, and shopping lifestyle on purchase decisions for Somethinc products. This study uses quantitative methods with explanatory research. The population in this study used is Indonesians who have used Somethinc products with a sampling of 272 respondents. The sampling procedure used is non-probability with purposive sampling technique. The data analysis technique used in this study is multiple linear regression. The results of this study shows that celebrity endorser, country of origin, and shopping lifestyle both partially and simultaneously have a positive influence on purchase decisions for Somethinc products. The combination of choosing the right celebrity endorser, emphasizing Indonesia's reputation as the country of origin, and a deep understanding of consumers' shopping lifestyle will strengthen Somethinc's overall marketing strategy. The implementation of this strategy can help the company increase sales, build loyalty, and expand market share in the competitive beauty industry.
The Influence of the Korean Wave and Advertising Tagline on the Purchase Decision of Lemonilo Spicy Korean Daebak Flavor in Malang and Surrounding Areas Hellyani, Catharina Aprilia; Basory, Hartomy Akbar; Bilqis, Syadzalina
East Asian Journal of Multidisciplinary Research Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i8.10513

Abstract

This study aims to analyze the effect of Korean wave, and taglines on purchasing decisions for Korean spicy lemonilo noodles. The Korean wave triggers public interest in buying these products, which has an impact on purchasing decisions. The Korean Spicy Lemonilo Noodle product also uses a Tagline strategy in its product advertisements which has the hastag #PedasnyaDaebak. This study aims to analyze the influence of Korean wave and tagline on purchasing decisions for Lemonilo Spicy Korean Taste Spicy Daebak in Malang and its surroundings. The research was conducted on respondents who had bought and consumed Korean spicy lemonilo noodles as many as 272 respondents. This study uses primary data and data collection is done by survey via Google Form. The type of research used is quantitative and explanatory research methods. The results of this study indicate that Korean Wave and Tagline have a simultaneous positive influence on purchasing decisions for Korean Spicy Lemonilo in Malang and surrounding areas.
Co-Authors . Andarwati Adriana, Erica Agustina, Shinta Nur Anthony, Nicholas Basory, Hartomy Akbar Beatriz, Beatriz Bilqis, Syadzalina Cahyono, Giovanny Zefanya Dicky, Azarya Djatmiko, Patrick Nehemiah Fahrezy, Rayhan Ahmad Fatchur Rohman Kharen, Raditya Maharani Lazuardi, Muchammad Zaafril Nugroho, Bintang Asto Pattiata, Devan Nathaniel Prabaseno, Ignatius Wisnu Prasetyo, Neo Naufal Pratama, Veronica Puspitarini, Putu Siska Putri, Angelia Putrianto, Novenda Kartika Rino Tam Cahyadi, Rino Tam Sahala Manalu, Sahala Setiawan, Sindy Wahyono, Seno Aji Wibowo, Diah Ayu Wijaya Halim, Sidharta