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All Journal Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Pro Bisnis Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Pengabdian kepada Masyarakat Nusantara DEDIKASI PKM Jurnal PKM Manajemen Bisnis Business Perspective Journal JURNAL AKUNTANSI DAN BISNIS

Asepta Hendriyanto

STIE TOTALWIN SEMARANG

Author-ID : 279579

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 22 Documents Claim Missing Document

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ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KINERJA TENAGA PENJUALAN Hendriyanto, Asepta
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 7 No. 2 (2016): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

This study examines the performance of sales force management ofpublishers of IKAPI members (Ikatan Penerbit Indonesia) in Central Javaover the past two decades. antecedents to predict salesperson performanceand sales effectiveness as a consequence of salesperson's performance includethe company's strategic orientation, management control, sales area design,and salesperson performance. The results showed that all antecedents havea positive and significant effect on salesperson performance

PENGARUH DAYA SAING DAN AKSES PEMASARAN TERHADAP KINERJA PEMASARAN Hendriyanto, Asepta
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 8 No. 2 (2017): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

This study is to determine what factors affect the performance of SMEs. The population in this study are all the owner of SMEs in the Central Java. Sampling was conducted with a purposive sampling criteria were used in the consideration that SMEs are already running at least five years. The sample in this study is intended as representative of the population to be studied, totaling 67 (sixty seven). The data were then processed andanalyzed by using the computer program of SPSS 20 for Windows. Based on the results of testing the partial regression analysis can be concluded: The competitiveness and marketing access is partially affect performance significantly and positively. This means that the higher competitiveness and marketing access the higher performance. Meanwhile, competitiveness and marketing access have influence on SMEâ€™s performance through network capabilities.

TANTANGAN DAN PELUANG DALAM PENERAPAN AKUNTANSI MANAJEMEN BERKELANJUTAN DI NEGARA BERKEMBANG Firdaus; Dwi Astono, Ari; Nurhayati, Nurhayati; Jatmiko, M Roby; Sitti Nurrahmah, Wa Ode; Sulistiyaningsih, Sri; Hendriyanto, Asepta; Mulyanto, Kukuh; Ismanto, Fiderius; Effendi, Meizar
Jurnal Akuntansi dan Bisnis Vol. 4 No. 2 (2024): Oktober 2024 : Jurnal Akuntansi dan Bisnis
Publisher : LPPM Universitas Sains Dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jiab.v4i2.814

The implementation of Sustainable Management Accounting (SMA) in developing nations is examined in this paper along with its prospects and obstacles. To achieve long-term sustainability, SMA incorporates social, economic, and environmental factors into business decision-making. SMA adoption in underdeveloped nations is hampered by issues like a lack of funding, a lack of environmental consciousness, and a lack of training and technology. SMA does, however, also have a number of noteworthy advantages, including increased operational effectiveness, better risk management, and higher standing in a global marketplace that is becoming more and more concerned with sustainability. This study examines the challenges and tactics in implementing SMA using a qualitative methodology and case studies of businesses in underdeveloped nations. It is anticipated that the results will help businesses and policymakers create and implement SMA in a way that promotes social, economic, and environmental sustainability.

Strategi Atribut Produk dalam Meningkatkan Hasil Penjualan Pawon Mbak RU DSN. Ngloji, Magelang Sulistiyaningsih, Sri; Proborini, Ellen; Ismanto, Fiderius; Mulyanto, Kukuh; Hendriyanto, Asepta; Husain Asy’ari, Fajar; Effendi, Meizar
Jurnal PKM Manajemen Bisnis Vol. 5 No. 1 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i1.1214

Strategies for product attributes are crucial for increasing a company's attractiveness and competitive edge. According to observations, insufficient marketing and promotion elements continue to hinder the Pawon Mbak Ru company in Dusun Ngloji, Magelang, from optimizing sales performance. Therefore, in order to maximize product qualities and increase consumer appeal, a suitable technique is required to build a marketing strategy. The purpose of this study is to create and apply product attribute methods to enhance Pawon Mbak Ru's sales performance. As part of the marketing plan, promotional items including business banners, directional signs, logos, and stickers are created as part of a practical community service manner. The outcomes of this service demonstrate that Pawon Mbak Ru has a more efficient way to market their company to prospective clients and the local community by developing a variety of visual features. While logos and stickers provide the company image a sense of professionalism and distinctive appeal, business banners and directional signs assist make the business location more accessible. Overall, Pawon Mbak Ru's increased sales results in Dusun Ngloji, Magelang, have been supported by the application of this product attribute strategy, which has improved business attractiveness.

Pendampingan Pembuatan Sertifikat Halal untuk UMKM Pawon Mbak Ru Magelang Martini, Martini; Firdaus, Firdaus; Ismanto, Fiderius; Mulyanto, Kukuh; Hendriyanto, Asepta; As'ari, Fajar Husain; Alim, Mucahmmad Rully Sjahirul
DEDIKASI PKM Vol. 6 No. 2 (2025): DEDIKASI PKM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v6i2.48398

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian Indonesia, terutama dalam sektor kuliner. Namun, salah satu tantangan utama yang dihadapi oleh UMKM kuliner adalah kepemilikan sertifikasi halal, yang menjadi faktor penting dalam meningkatkan kepercayaan konsumen dan daya saing produk. Program Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk mendampingi UMKM "Pawon Mbak Ru" di Magelang dalam proses memperoleh sertifikasi halal guna meningkatkan legalitas dan daya saing produk mereka. Metode yang digunakan dalam kegiatan ini mencakup sosialisasi, pelatihan, serta pendampingan administratif dalam pengurusan sertifikasi halal sesuai dengan regulasi yang berlaku. Kegiatan ini melibatkan 10 pelaku UMKM yang mendapatkan pendampingan secara langsung, dengan evaluasi melalui observasi, wawancara, dan analisis dokumen untuk mengukur pemahaman serta kesiapan mereka dalam memperoleh sertifikasi halal. Hasil dari kegiatan ini menunjukkan bahwa UMKM yang didampingi memahami pentingnya sertifikasi halal, mampu memenuhi persyaratan administrasi, serta berhasil memperoleh sertifikasi halal yang diakui oleh otoritas terkait. Implikasi lebih luas dari penelitian ini adalah peningkatan daya saing UMKM kuliner dalam pasar domestik maupun internasional serta mendorong lebih banyak pelaku usaha kecil untuk mengurus sertifikasi halal sebagai bagian dari strategi bisnis berkelanjutan. Dengan adanya pendampingan ini, diharapkan UMKM dapat lebih berkembang dan meningkatkan kepercayaan konsumen terhadap produk mereka.

INTEGRASI SUPPLY CHAIN DAN DAMPAKNYA TERHADAP PERFORMA PERUSAHAAN: Studi Pada Perusahaan Penyedia Jasa Makanan di Semarang Umaryanto, Agus; Hendriyanto, Asepta
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 1 No. 1 (2010): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Supply chain business network that explained as an organization network that involve supplier relationship upstream) and customer downstream). Effectivity of integration on supply will be the key factor for company to reach continuous improvement that make company became competitive.The difference result in applying integration pattern, could be seen at restaurant sector, dept food and beverage (hotel) and fact food restaurant. Theunderlined is that each sector are different in integration factor and the influence to company performance. Based on that problem, the research question is : how the integration pattern characteristic of supply chain and implementation ( direction and level) from each sectors. Sample amount of this research is 31 company that include of 15 restaurant, 10 dept food and beverage hotel and 6 fast food restaurant.Based on the result of regression equation knows that integration pattern supply chain management positively affecting dept food and beverage company performance in Semarang. Variation of variabel company performance that can be explained by variation of integration pattern supply chain management is 69% and the rest 31% affecting by another variable outside variable that used in this research.There is a significance difference between restaurant in Semarang that consist of restaurant, food and beverage division and fastfood restaurant with integration pattern supply chain management and company performance.

ANALISIS PENGARUH PENDEKATAN PERSONAL TENAGA PENJUAL, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUASAN PELANGGAN Hendriyanto, Asepta
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 3 No. 1 (2012): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

In a high level of competitive environment, every business must maintain their customer. This study, therefore, intent to search several variablesâ€™ effect which is probably able to rise customer satisfaction.The study used several customer of PT WAHANA KREASINDO UTAMA as sample. Data analyze instrument used by the writer is SPSS 17. Data analyze result shows that the research model has well appropriateness and all hypothesis of the study are able to be evidenced. Summary said that personal approach of salesperson, product quality and price are positively effected to customer satisfaction. Based on the result of the study, managerial implication given to the company is suggestion or input to management of PT WAHANA KREASINDO UTAMA to give more concern at the price, as it is the most dominant factor effected to customer satisfaction.

ANALISIS PENGARUH KEAHLIAN MENJUAL TENAGA PENJUAL, DAN KUALITAS PELAYANAN GLAXO SMITH KLEINE TERHADAP KINERJA TENAGA PENJUAL Hendriyanto, Asepta
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 3 No. 2 (2012): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

This study aims to test the effects of salesperson selling skills and servicequality of sales person to salesperson sales performance. .The study used severalcustomer of Glaxo Smith Klein as sample. Data analyze instrument used by thewriter is SPSS 17.Data analyze result shows that the research model has wellappropriateness and all hypothesis of the study are able to be evidenced.Summary said that salesperson selling skill, and service quality are positivelyeffected to salesperson performance.Based on the result of the study, managerial implication given to thecompany is suggestion or input to management of Glaxo Smith Klein to give moreconcern at the salesperson selling skill, as it is the most dominant factor effectedto salesperson sales performance.

PENCIPTAAN KEUNGGULAN BERSAING PERUSAHAAN MELALUI PENINGKATAN PERILAKU PELAYANAN Hendriyanto, Asepta
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 4 No. 1 (2013): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

The purpose of this research is to investigate and analyze the factors thataffect the competitive advantage through service behavior. The method usedis the method of survey data obtained directly through questionnaires.Sampling using sensus sampling methods and methods of analysis used inthis research was the path analysis. Based on the research results revealedthat organizational communication, and service culture have effect on servicebehavior. And variable service behavior have effect of the firm competitiveadvantage.

PENGARUH ORIENTASI STRATEGIK, DAN STRUKTUR ORGANISASI TERHADAP INOVASI DAN KEUNGGULAN BERSAING PERUSAHAAN Hendriyanto, Asepta
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 5 No. 1 (2014): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

The purpose of this research is to investigate and analyze the factors that affect thecompetitive advantage through product innovation, organization structure,strategy orientation. The method used is the method of survey data obtaineddirectly through questionnaires. Sampling using purposive random samplingmethods and methods of analysis used in this research was the path analysis.Based on the research results revealed that strategy orientation, and organizationstructure have effect on product innovation. And variable product innovation,have effect of the fircompetitive advantage.

Co-Authors Agus Umaryanto Alim, Mucahmmad Rully Sjahirul As'ari, Fajar Husain Effendi, Meizar Firdaus Firdaus Firdaus Firdaus fitria, arina Husain Asy’ari, Fajar ISMANTO, FIDERIUS Jatmiko, M Roby Kukuh Mulyanto Martini Martini Nurhayati Nurhayati Nurhayati Nuryana, Yayan Proborini, Ellen SITTI NURRAHMAH, WA ODE Sulistiyaningsih, Sri

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