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p-Index From 2020 - 2025
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All Journal Intra International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC)
Jennifer Chandra
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Perancangan Interior Holistic Tea House di Malang Jennifer Chandra
Intra Vol 5, No 2 (2017): Desain Interior 2016/ 2017
Publisher : Intra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1471.442 KB)

Abstract

Holistic tea house is a facility which is designed to bring back citizens’s awareness about Indonesia’s local potential which is tea, especially in Malang, East Java. The concept used is “Biophilic”, which is applied to “Secret Garden” theme. Both concept and theme were chosen to create the nuance of garden in attractive and soothing ways which are already difficult to find in big cities nowaday so that citizens are interested in learning more about tea. The concept also can be seen from the use of nature materials and colors, the application of different atmosphere from every rooms but still give the spacious feeling and creating space in space.
DETERMINANTS FACTORS OF SKIN CARE PURCHASE DECISIONS AMONG MILLENNIALS AND GEN-Z IN MEDAN CITY Jennifer Chandra; Varissa; Hendra Jonathan Sibarani; Debora Tambunan
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 3 (2024): June
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i3.262

Abstract

Consumers today are very selective in choosing a cosmetic product until they finally make the decision to buy the product. As we know that beauty products offered are very diverse. Consumers will choose a beauty product besides having good quality, they will also choose a beauty product that is quite famous or has a brand image. The purpose of this study was to test and analyze the effect of brand image, popularity, price on purchasing decisions for skincare products for the millennial’s generation and gen-z in Medan City. This study uses quantitative research methods based on the philosophy of positivism, used to research on certain populations and samples. This study used 100 samples from the Medan Petisah sub-district whose sampling used the cluster random sampling method. Based on the research results obtained that the brand image variable has a t-statistics value of 1.398 < 1.66 and p-value of 0.163, so the brand image has no significant effect on purchasing decisions for skincare products, the brand popularity variable has a t-statistics value of 4.239 > 1.66 and p-value of 0.000, then brand popularity has a positive and significant effect on purchasing decisions for skincare products and the product price variable has a t-statistics value of 2.246 > 1.66 and p-value of 0.025, then the product price has a positive and significant effect on purchasing decisions for skincare products for millennials and gen-z in Medan City.
Co-Authors Debora Tambunan Hendra Jonathan Sibarani Varissa