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All Journal INFORMASI Jurnal Siasat Bisnis Policy & Governance Review Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Public Policy Communications BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal Pendidikan Indonesia (Japendi) Review of Multidisciplinary Academic and Practice Studies
HERI FATHURAHMAN
Universitas Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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The Impact of Internal Values, Green Attitudes, and Norms on Green Consumer Behavior in Jakarta Maulana, Tengku Muhammad Zikrie; Fathurahman, Heri
Review of Multidisciplinary Academic and Practice Studies Vol 3 No 1 (2026): February
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/rmaps.v3i1.447

Abstract

Purpose: This study aims to analyse the influence of Internal Values, Green Attitudes, and Subjective Norms on Green Customer Citizenship Behaviours (GCCB) among electric vehicle (EV) consumers in Jakarta, with a particular focus on the mediating role of green attitudes. Research methodology: A quantitative research design was employed using Partial Least Squares–Structural Equation Modelling (PLS-SEM) with SmartPLS version 4.0. Data were collected through an online questionnaire from 105 electric vehicle users domiciled in Jakarta, aged at least 18 years, and having used electric vehicles for more than twelve months. Results: The findings reveal that internal values have a positive and significant effect on green attitudes. Furthermore, green attitudes significantly influence green customer citizenship behaviour and were found to mediate the relationship between internal values and GCCB. In addition, subjective norms have a significant positive effect on both green attitudes and green customer citizenship behaviour, indicating the importance of social influence in encouraging pro-environmental behaviours among EV consumers. Conclusions: This study concludes that internal values and subjective norms play a crucial role in shaping green attitudes, which subsequently foster green customer citizenship behaviour among electric vehicle users in Jakarta. Limitations: The study is limited by its relatively small sample size and its focus on a single urban area, which may limit generalisability. Contribution: This research contributes empirical evidence to the literature on sustainable consumer behaviour by highlighting the mediating role of green attitudes and the importance of social norms in promoting green customer citizenship behaviour in the context of electric vehicle adoption
Co-Authors Abrianto, Diar Dwi Andy Hadiyanto Assyifa Amelia Azzahra Azhar Kasim B. Yuliarto Nugroho Engkus Kuswarno Gumgum Gumelar Fajar Rakhman Hana Hanifah Hasibuan, Muhammad Akbar Irfan Ridwan Maksum K. Y. S. Putri K. Y.S. Putri Maulana, Tengku Muhammad Zikrie Muhammad Rahmat Yananda Nadia Nadia Nadia Nadia Nadia Nadia Praventyasar Mutiara Riady, Yasir Umasih Umasih Yesi Andriani Yoga Tri Hutomo