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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) JURNAL RELASI STIE MANDALA JEMBER Jurnal Akuntansi JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL MANAJEMEN BISNIS Jurnal Bisnis Terapan JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Penelitian IPTEKS Jurnal Mantik Jurnal Manajemen Bisnis Jurnal Ilmiah Akuntansi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies Moneter : Jurnal Keuangan dan Perbankan Relasi : Jurnal Ekonomi INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
I Gede Sanica
Universitas Pendidikan Nasional
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences

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Millennial Generation of Go-Food Transactions in The Era of New Normal Ni Made Silvia Oktaviani; I Gede Sanica
Jurnal Mantik Vol. 4 No. 3 (2020): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol4.2020.1079.pp2080-2084

Abstract

Since the COVID-19 pandemic, the Central Government of the Republic of Indonesia has announced policies related to COVID-19 prevention to carry out all activities from home. To meet primary needs, one of which is food and drink during the COVID-19 pandemic in the era of new normal, the millennial generation prefers to use food delivery service. The problem in this research is finding an understanding of the millennial generation in using Go-Food during the COVID-19 pandemic in the era of new normal. Also, identifying the millennial generation's understanding of Go-Food can be one of the factors causing the high rate of fraud. This study used a qualitative descriptive method with triangulation (combined) data collection techniques. The research instrument is a questionnaire (google form) to find the key informants who are determined through the purposive sampling technique. Furthermore, key informants are interviewed to obtain in-depth information. The informants of this research are the millennial generation who use Go-Food in the Denpasar and Badung areas. Based on the research results, the millennial generation prefers to use Go-Food to make it easier to fulfill their needs during the COVID-19 pandemic. Uniquely, the millennial generation has chosen to study self-taught and use the internet to find out how to use Go-Food. Factors from the millennial generation's understanding of the features Go-Food that make them experience problems or fraud when shopping using Go-Food.
DIGITAL MARKETING STRATEGY TO SURVIVE DURING COVID-19 PANDEMIC Ayu Mirah Anjasmara Putri; I Gede Sanica
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4084

Abstract

Indonesia is currently experiencing the spread of the Covid-19 virus, which has not subsided. The government's appeal to prevent the spread of this virus requires the public to stay at home. Uncertainty during the COVID-19 pandemic has resulted in business actors, one of which is the Coffee Shop, which has experienced a decline in income. For this reason, coffee shops must have a strategy to survive during the COVID-19 pandemic. Digital marketing strategy is a form of business to promote and introduce a brand and product using digital media. It is the right step to survive during this pandemic. This study aims to find out how to apply digital marketing strategies to BC Street Coffee to be able to survive during the covid-19 pandemic. This study uses a qualitative method by selecting a case study on BC Street Coffee through interviews and documentation to the intended informants. Informants in this study were owners, employees, and customers. Based on the results of the interview, BC Street Coffee implemented a digital marketing strategy to survive during the covid-19 pandemic with several strategies, namely 1) Implementing social media marketing, BC Street Coffee used Instagram and Facebook as marketing media by utilizing photo and video features to disseminate information about BC Street Coffee and promos that apply to the delivery application (GoFood & GrabFood) consumers so they can find out the products offered by BC Street Coffee, 2) Implement content marketing, BC Street Coffee uses marketing content to help introduce products through features- features adopted from social media, using messages that are packaged creatively using attractive photos, captions, hashtags, and videos. And BC Street Coffee uses or collaborates with local influencers in marketing or introducing products.
STRATEGI PEMASARAN DIGITAL UMKM DI BALI DALAM MENINGKATKAN PENJUALAN DI ERA NEW NORMAL Gusti Ayu Putu Ardaba Kory; I Gede Sanica
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4053

Abstract

The outbreak of the Covid-19 pandemic has resulted in a decrease in revenue for various aspects of the business including in the culinary industry. The outbreak of the Covid-19 pandemic has resulted in a decrease in revenue for various aspects of the business including in the culinary industry. The challenge of marketing the digital world then demands the owner of Purnama Cake and Chocolate as a business that serves food products to be able to survive in the midst of the competition of digital culinary businesses. Based on the background obtained 2 problem formulations, namely: (1) How is the form of digital marketing applied by UMKM in Bali in increasing sales in the new normal era? As well as (2) How is the digital marketing strategy of UMKM in Bali in increasing sales in the new normal era?. The theory used in this study is digital marketing and SWOT analysis. This research uses a qualitative approach methodology. The material object of this study is Purnama Cake and Chocolate, while the formal object is digital marketing. This type of data collection is qualitative from primary and secondary data sources. Data collection techniques are observation or focused observation, in-depth interviews, combined with documentation studies and library research. The findings of the study are: (1) The form of digital marketing applied purnama cake and chocolate consists of 4C (co-creation, currency, communal activation, and convertation). (2) Purnama Cake and Chocolate's digital marketing strategy when viewed from SWOT analysis consists of Strength (strength), Weakness (weakness), Opportunity (Opportunity), and Threat (threat).
STRATEGI MEMBANGUN BRAND ADVOCACY DI ERA MARKETING 4.0 Kadek Elyani Kusumasari; I Gede Sanica
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.3934

Abstract

Conditions in the transition from traditional to digital era require a new marketing approach to assist marketers in anticipating and managing the impact of this disruptive technology. Building effective branding in the era of connectivity is by building a brand advocacy. In the past, customers went through an easy buying process, namely 4A, now the process has changed to 5A. the purpose of this research is to find out the strategy applied to build the adcocay brand in the marketing 4.0 era to consumers. This study uses descriptive qualitative and interpretive through observation, documentation, and interviews with informants. Informants in this study are active social media users and know the Gubuk Baju. the results of the research at the stage of being aware of the Gubuk Baju using social media and WOM to introduce their products.appeal stage using content marketing.at the ask stage on the social media account, the Baju Baju has provided sufficient information. If consumers want to know additional information, they can use direct messages or other platforms.at the act stage, the clothes hut provides the best service to build engagement with consumers. If the consumer is satisfied with the meal, the consumer will not hesitate to recommend it to others.
E-Commerce Business Strategy Creative Clothing Industry In Kuta Region In The New Normal Era I Kadek Yudha Cahaya Pekasa; I Gede Sanica
Eduvest - Journal of Universal Studies Vol. 1 No. 9 (2021): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1571.19 KB) | DOI: 10.59188/eduvest.v1i9.212

Abstract

The purpose of this study is to determine Huck's business strategy in the marketplace to face the new normal era in preparing and implementing the strategy. The type of data used in this study is data collection through interviews and observation. The data That have been collected analyzed using an triangulation model data analysis. The results of data analysis obtained by Huck's business strategy to build an online store in the marketplace using an e-marketing strategy which is divided into product and service, price, placement and distribution, promotion, and people. The purpose of using this strategy is to find out the accuracy in choosing strategies in online marketplace stores and get sales targets through online stores in the midst of the Covid-19 pandemic. The strategy that has been implemented for a year has resulted in 100 total product sales and received the star seller title in marketplace also getting chat performance of 44%.
JALAN TERJAL IMPLEMENTASI PERUBAHAN TARIF PAJAK UMKM Donna Friska; I Gede Sanica
JURNAL AKUNTANSI Vol 9 No 1 (2021): JURNAL AKUNTANSI VOL. 9 NO. 1 JUNI 2021
Publisher : Program Studi Akuntansi Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/ja.v9i1.3775

Abstract

This study aims to find out and analyze the application of PP No. 23 of 2018 to MSME WP tax compliance and the strategy carried out by KPP Pratama Soreang to increase MSME taxpayer compliance. The design of this study uses descriptive qualitative as well as quantitative methods. The data collection was carried out through documentation studies and interviews with KPP Soreang officials and MSME taxpayers. The results of the study show some information, namely 1) the application of PP No 23 of 2018 at KPP Pratama Soreang to increase taxpayer compliance has been successful, indicated by an increase in the number of MSME taxpayers, 2) The MSME business community positively welcomes the reduction in the final tax rate for MSMEs from 1% to 0.5%, 3) Tax revenue at KPP Pratama Soreang has decreased in 2018 and 2019 because the additional amount of MSME mandatory tax has not been in line with the magnitude of the decrease due to reduced rates. 4) KPP Pratama Soreang implements a strategy to increase taxpayers and revenue through massive outreach by inviting taxpayers to the office, direct visits to taxpayer locations (door to door)
FACTORS THAT DETERMINE BRAND TRUST IN THE INTEREST OF BUYING MULTI LEVEL MARKETING (MLM) PRODUCTS IN THE CITY OF RUTENG MANGGARAI Maria Epelita Masriani; I Gede Sanica
RELASI : JURNAL EKONOMI Vol 18 No 1 (2022)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v18i1.532

Abstract

In the business world, achieving the goals that have been planned depends very much on the factors that influence it. One of them is the factor of brand trust or brand trust. The concept of trust comes from the analysis of personal relationships in the field of social psychology. Social psychology discusses the influence of humans on others in terms of changing behavior, attitudes, communication patterns, and building trust. According to Hong Youl Ha and Helen Perks (2015) brand trust is a benchmark for customers to rely on the brand's ability to carry out the functions it plays. In this situation where the individual cannot objectively evaluate the quality of the product in advance, brand trust plays an important role in reducing uncertainty in purchasing.This study focuses on the millennial generation of brand trust in buying interest in HWI products. Using a qualitative approach, with descriptive analysis. This study collected data through interviews, observations and documentation. The results of this study were that brand trust had an effect on buying interest in HWI products in the city of Ruteng Manggarai. Keywords: Brand Trust, Buying Interest, MLM Product
FEAR OF MISSING OUT DAN HEDONISME PADA PERILAKU KONSUMTIF MILLENNIALS: PERAN MEDIASI SUBJECTIVE NORM DAN ATTITUDE Wirasukessa, Kadek; Sanica, I Gede
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 1 (2023): Edisi Januari - April 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i1.2887

Abstract

Perkembangan teknologi dan era digital yang pesat menyebabkan generasi millennials cenderung berperilaku konsumtif khususnya dalam berbelanja online. Perilaku konsumtif tersebut diindikasikan akibat adanya perubahan budaya yang muncul di tengah-tengah masyarakat modern. Penelitian ini berusaha mengkaji fenomena perilaku konsumtif tersebut dengan dimediasi oleh subjective norm dan attitude. Sampel penelitian ini berjumlah 100 orang generasi millennials. Pengumpulan data dilakukan dengan penyebaran kuesioner menggunakan google form. Teknik analisis data menggunakan metode SEM-PLS. Penelitian ini menunjukkan bahwa perasaan takut tertinggal trend atau fear of missing out serta gaya hidup hedonis adalah faktor yang kuat dalam menyebabkan perilaku konsumtif pada generasi millennials. Penelitian ini juga menemukan bahwa subjective norm dapat memediasi pengaruh fear of missing out dan hedonisme sedangkan attitude tidak. Penelitian ini dapat menjadi referensi bagi industri di era digital khususnya untuk mengetahui bagaimana pola perilaku konsumen terhadap sistem belanja online, serta masih membuka celah penelitian lebih lanjut terkait faktor-faktor yang mempengaruhi perilaku konsumen pada era digital 4.0.
The Influence of Attractiveness, Online Customer Reviews, and Discounts on Purchase Decisions, with Perceived Enjoyment as an Intervening Variable Renaldi, Putu Alit; Sanica, I Gede
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.839

Abstract

Technological advances bring various conveniences to society, especially in online shopping. Shopee as an e-commerce with the most users in Indonesia is an opportunity and a challenge in the very tight competition for sellers in it. To be able to compete in this perfect market, sellers must be able to apply factors that can improve purchasing decisions to compete with other sellers. This research seeks to examine purchasing decision factors mediated by Perceived Enjoyment. The sample for this research consisted of 144 active Shopee users in Indonesia. The process of gathering data involved sending out Google Form surveys with an interval scale of 1-10. Data analysis uses the Structural Equation Modeling program using the Part Lease Square method. The results of this research show that the independent variables attractiveness, online customer reviews, and discounts can have a significant and partially positive influence on Perceived Enjoyment. Attractiveness and online customer reviews can have a significant and positive influence on Purchase Decisions. This research also found that discounts did not have a direct effect on Purchase Decisions, but after being mediated through Perceived Enjoyment, significant and positive results were found. Future research is expected to add other variables to strengthen research on Purchase Decisions.
Mediated By WoM: Service Quality, Price, and Customer Satisfaction Regina, Dewa Ayu Inmas; Sanica, I Gede
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.5843

Abstract

This study aims to determine the effect of service quality and price on customer satisfaction mediated by Word of Mouth. The sample in this study amounted to 105 respondents of Dewa Putu Toris Studio of Artist Painting Gianyar customers. Data were analyzed using the Partial Least Squares (PLS) methodology. Based on the results of this study, it shows that service quality has a significant positive effect on word-of-mouth, prrice has a significant positive effect on word-of-mouth, service quality has a significant positive effect on customer satisfaction. Price has a significant positive effect on customer satisfaction, word of mouth has a positive and significant effect on customer satisfaction, word of mouth mediates the significant positive effect of service quality on customer satisfaction and word of mouth mediates the significant positive effect of price on customer satisfaction at Dewa Putu Toris Studio of Artist Painting Gianyar. These implications suggest that Dewa Putu Toris Studio should adopt an integrated approach to managing service quality, pricing, and word-of-mouth to maximize customer satisfaction and potentially drive business growth.
Co-Authors A.A Ngurah Wahyu Dinata Agus Putu Abiyasa Ayu Mirah Anjasmara Putri Bara Jiwangganata M. Desak Made Diah Prama Yanti Dewi, Christina Ayu Maha Donna Friska Erlinda Dwi Cahyani Marsudi Gede Sri Darma Gusti Ayu Putu Ardaba Kory I Kadek Yudha Cahaya Pekasa I Komang Yoga Astawa I Made Suidarma I Nyoman Raditya Suparsabawa Ida Ayu Oka Martini Kadek Elyani Kusumasari Kadek Ria Citra Dewi Maria Epelita Masriani Marsudiana, I Dewa Nyoman Ni Made Silvia Oktaviani Ni Putu Ayunda Nindya Saraswati Pramono, Prayogi Prasetyoputra Purnama Dewi, I Gusti Ayu Putu Cita Ayu Putu Sukma Wardani Regina, Dewa Ayu Inmas Renaldi, Putu Alit Rudi Hartanto Sumantri, I. GA. Alit Surya, Putu Pryanka Chitta Wicaksono, Katon Wirasukessa, Kadek Yudiari, Luh Gede Ervina Asri Zumardi, Asmat Dhanny