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All Journal KADIKMA Jurnal Widya Manajemen & Akuntansi Gadjah Mada Journal of Psychology Journal of Management and Business Review Jurnal Abadimas Adi Buana Media Mahardhika Kajian Manajemen dan Bisnis PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Indonesia Sosial Sains Journal of Indonesia Marketing Association
Tina Melinda
Universitas Ciputra Surabaya
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Public Health Social Sciences Other

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PENGARUH MOTIVASI DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN Samuel Robert; Tina Melinda
Media Mahardhika Vol. 16 No. 3 (2018): May 2018
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v16i3.48

Abstract

The ministry of trade in the last few years noted that the export of rattan, wood, and comparable products have always increased. This indicates that the rattan and wood industry is quite promising. Mas Mulia is a family-based company engaged in the rattan and wood processing since 1999 with the production of semi-finished or furniture form product. Due to that positive trend makes the number of competitors in this industry raise. Therefore the company needs to improve its performance to be able to compete globally, starting from the performance of its employees. Researcher sees a decrease in motivation that showed in the employee attendance, this will be very influential to the employee performance because the workload from the employees who are not present can not be left alone and must be covered by another employee which will ultimately reduce the performance of the other employees. Another thing that researcher sees is the high number of employee that quit which never happened to the previous leader. This will reduce employee performance because the new guy will take time to adapt and understand how company works in advance which will take longer to adapt. Therefore this research will aimed to determine the influence of motivation and leadership on employee performance. This research used quantitative method and multiple regression analysis model involving 30 respondents. Data is processed using Statistical Product and Service Solutions (SPSS) program version 22. The result of this research shows that motivation and leadership have an impact towards employee performance. Both motivation and leadership have an impact for 64% and 36% influenced by the factors that didn’t discussed in this research.
DAMPAK MEDIA INSTAGRAM DAN KUALITAS PRODUK PADA MINAT PEMBELIAN FROZEN EMPAL Sheila Rosalind Soeprapto; Tina Melinda
Media Mahardhika Vol. 17 No. 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.78

Abstract

This study aims to examine the influence of Instagram promotion and product quality on the purchase intention of Bibik Empal. This study employs purposive sampling to select 115 people as samples from the research population, which consists of Bibik Empal daily catering consumers. Multiple Linear Regression is used as data analysis technique with the help of SPSS software. Research results indicate that Instagram and product quality significantly affect the purchase intention of Bibik Empal, both partially and simultaneously.
ANALISIS PENGARUH SERVICE MARKETING MIX 7P TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN DI KOZKO DIGITAL PRINTING SURABAYA Ryanne Natalia Hamdali; Tina Melinda
Media Mahardhika Vol. 20 No. 1 (2021): September 2021
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v20i1.316

Abstract

Tujuan dari penelitian ini adalah untuk menguji dan menganalisis pengaruh bauran pemasaran jasa terhadap loyalitas pelanggan melalui kepuasan pelanggan pada Kozko Digital Printing Surabaya. Variabel bauran pemasaran jasa yang digunakan dalam penelitian ini adalah product, price, promotion, place, people, physical evidence, dan process. Populasi dalam penelitian ini merupakan seluruh pelanggan yang pernah menggunakan jasa Kozko Digital Printing pada tahun 2020 dan telah tercatat dalam database. Sampel dalam penelitian ini berjumlah 100 responden dengan teknik purposive sampling. Teknik pengambilan data dilakukan dengan membagikan kuesioner menggunakan skala likert. Metode analisis yang digunakan adalah kuantitatif dengan model Structural Equation Model (SEM) dan diolah dengan software Smart PLS 3.0. Hasildari penelitian menunjukkan bahwa variabel product, price, place, people, dan process berpengaruh positif terhadap kepuasan pelanggan di Kozko Digital Printing, sedangkan variabel promotion dan physical evidence tidak berpengaruh terhadap kepuasan pelanggan di Kozko Digital Printing dan kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan. Kozko Digital Printing ke depannya diharapkan dapat memperluas variasi produknya dengan memasuki produk berbasis digital dan juga menambah platform penjualannya memasuki online platform.
THE RELATIONSHIP BETWEEN SHARED LEADERSHIP AND TEAM PERFORMANCE Tina Melinda; Natalia Christiani; Imelda Ritunga; Tony Antonio; Teofilus Teofilus
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.6714

Abstract

A leader is a person who will lead an organization to achieve goals, by motivating its members to achieve good performance. Shared leadership is one of the leadership styles that can be used to achieve good performance, because shared leadership is to provide opportunities for its members to contribute to performance achievement. This study aims to determine the relationship between shared leadership which has two dimensions, namely Task Oriented Shared Leadership (TOSL) and Relation Oreinted Shared Leadership (ROSL) to team performance. The sample used in this study was 216 people from three universities in the cities of Surabaya, Manado and Jakarta. The result is that there is a relationship between shared leadership and team performance. High TOSL and ROSL will result in high team performance or vice versa.
MARKET TESTING OF FOOTWEAR STAKEHOLDER CHAIN MARKETPLACE David Sukardi Kodrat; Tina Melinda; Denpharanto Agung Krisprimandoyo
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6494

Abstract

Footwear Stakeholder Chain Marketplace (FSCM) is a marketplace that integrates suppliers, producers, consumers, logistics services and funding institutions. Industry groups with core industries that interact intensively and form partnerships, both with supporting industries and with related industries can be said to be clusters in the marketplace. The purpose of this study is to examine the horizontal and vertical linkages in FSCM including: suppliers, manufacturers, makers, buyers, carriers, stores, sellers, distributors, retailers and customers. Testing is carried out using the market testing method using in-person usability testing techniques to improve performance and user experience. The procedure is done to collect respondents, find a comfortable room, and record the whole process. The results show that the home, consumers, suppliers, manufacturers, and forums display create a unique user experience. When consumers buy certain products, words that reinforce consumer choices will appear, such as: Good choice!” or “Yum! We love that one". In addition, consumers also have the opportunity to display their designs and at the same time sell them in the artist shop. Suppliers and producers have the opportunity to share access.
Pengaruh Kualitas Produk, Desain Kemasan dan Harga Terhadap Keputusan Pembelian Konsumen Tepung Moccaf di PT Ayo Tani Berjaya Desi Permatasari; Tina Melinda
Journal of Indonesia Marketing Association (IMA) Vol. 2 No. 1 (2023)
Publisher : Indonesia Marketing Association (IMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69477/ima.v2i1.19

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas produk (X1), desain kemasan (X2) dan harga (X3) terhadap keputusan pembelian konsumen (Y) PT tepung mokafa. Ayotani berhasil. Jenis penelitian ini adalah penelitian kuantitatif. Teknik pengumpulan data yang digunakan adalah data primer dan data sekunder. Sampel penelitian diambil dari 50 responden PT. Ayotani berhasil. Bahan penelitian diperoleh melalui kuesioner, wawancara dan studi literatur. Teknik analisis yang digunakan adalah uji validitas, uji reliabilitas, uji penerimaan klasik, analisis regresi linier berganda, uji t, uji F dan uji kepastian. Persamaan regresi linier berganda diperoleh dengan hasil penelitian Y = -3,505 + 0,459X1 + 0,451X2 + 0,197X3 dan uji t variabel kualitas produk secara parsial berpengaruh signifikan terhadap keputusan pembelian sig 0,000 < l; 0,05. Desain kemasan secara parsial berpengaruh terhadap keputusan pembelian sig 0,000 <; 0,05. Harga secara parsial berpengaruh terhadap keputusan pembelian sig 0,048 <; 0,05. Hasil uji F memberikan hasil Fhitung dengan nilai signifikansi < 0,000; 0,05. Dari hasil analisis dapat disimpulkan bahwa kualitas produk, desain kemasan dan harga berpengaruh terhadap keputusan pembelian secara simultan dan signifikan. Kata kunci: Kualitas Produk, Desain Kemasan, Harga, Keputusan Pembelian
Co-Authors - Zulkarnain Bernadus, Denny Christiani, Natalia Cindy Marceline Gunawan Daniel Kurniawan Daniel Kurniawan David Sukardi Kodrat Denny Bernadus Denpharanto Agung Krisprimandoyo Desi Permatasari Didik Sugeng Pambudi Dita Fitriasshinta Ekky A, Adrian Hutomo Setia Budi Imelda Ritunga JE Sutanto Julio Asmara Kevin Ernest Kevin Tenggono Natasha Theodora Handoko Robert, Samuel Ryanne Natalia Hamdali Samuel Robert Sheila Rosalind Soeprapto Soeprapto, Sheila Rosalind Teofilus Teofilus, Teofilus Titik Sugiarti Tony Antonio William Devrilio Lay