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All Journal International Journal of Advances in Applied Sciences CommIT (Communication & Information Technology) Prosiding SNATIF Jurnal Pekommas Akuntansi Krida Wacana Jurnal Manajemen Dayasaing INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi Jurnal Ilmiah Matrik Journal Information System Development Mesin International Journal of New Media Technology Jurnal ULTIMA InfoSys Jurnal Akuntansi Aqidah-Ta: Jurnal Ilmu Aqidah SENSITEK Jurnal Ilmu Teknik dan Komputer IJIIS: International Journal of Informatics and Information Systems Journal of Applied Data Sciences IAIC Transactions on Sustainable Digital Innovation (ITSDI) Proceeding National Conference Business, Management, and Accounting (NCBMA) JuTISI (Jurnal Teknik Informatika dan Sistem Informasi) International Journal Research on Metaverse
Hery Hery
Universitas Pelita Harapan
Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences

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Journal : Jurnal ULTIMA InfoSys

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Sentiment Analysis of User Satisfaction Towards Sales Promotion of Gojek Application Service Using Support Vector Machine (SVM) Haryani, Calandra Alencia; Widjaja, Andree E.; Hery, Hery; Ferdinand, Ferry Vincenttius
ULTIMA InfoSys Vol 14 No 2 (2023): Ultima Infosys : Jurnal Ilmu Sistem Informasi
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/si.v14i2.3398

Abstract

Customer satisfaction is a crucial factor for the sustainability of a company, including tech companies like Gojek. This condition exists because customer satisfaction affects the continuation of customers purchasing or reusing the company's services. Promotions or offers are commonly applied strategies by companies to enhance attractiveness among competitors and improve customer satisfaction. Therefore, this research aims to understand customer sentiments towards promotions or offers provided by the Gojek company to develop better promotional strategies by increasing customer satisfaction. The data source for this research comes from user tweets on the social media platform Twitter which has now changed to "X". The method used to determine the sentiment of this data is the support vector machine.
Co-Authors Adriansyah, Willy Amalia, Alya M. Angelinda Fransisca, Angelinda Ari Darmawan Pasek Arnold Aribowo Calandra Alencia Haryani Christiani, Agustina Christopher, Raphael Debora Margareta Efendi Tarigan, Riswan Eric Jobiliong Feliks Victor Parningotan Samosir Ferdinand, Ferry Vincenttius Fransisko, Andy Habsara Hareva, David Harjono, Nathanael Joshua Haryani, Calandra Haryani, Calandra A. Haryani, Calandra Alencia Helena Juliana Kristina Jansen Wiratama Januardin, . Joshua Nathanael Justin A. Haratua Kevin Christianto Leo, Hengky Lisia, Vanella Mitra, Aditya R. Mohammad Rizky Firdaus Mouw, Christ Wibowo Mudinillah, Adam Nathanael, Joshua Prasetya, Kusno Prasetya, Tegar Yudha Renaldi, Ary Riswan Efendi Tarigan Rosanna, Nadya Safira Aqista Suryasari Tarigan, Riswan E. Veronica, Winnie Widjaja, Andree E. Wijaya, Yoana Sonia Willy Darmawan Wiracayana Ratanaghara Jayamangala