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All Journal International Journal of Advances in Applied Sciences CommIT (Communication & Information Technology) Prosiding SNATIF Jurnal Pekommas Akuntansi Krida Wacana Jurnal Manajemen Dayasaing Jurnal Ilmiah Matrik Journal Information System Development Mesin International Journal of New Media Technology Jurnal ULTIMA InfoSys Jurnal Akuntansi Aqidah-Ta: Jurnal Ilmu Aqidah SENSITEK Jurnal Ilmu Teknik dan Komputer IJIIS: International Journal of Informatics and Information Systems Journal of Applied Data Sciences IAIC Transactions on Sustainable Digital Innovation (ITSDI) Proceeding National Conference Business, Management, and Accounting (NCBMA) JuTISI (Jurnal Teknik Informatika dan Sistem Informasi)
Hery Hery
Universitas Pelita Harapan
Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences

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Journal : International Journal of Advances in Applied Sciences

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Impulse buying behavior in mobile commerce: a partial least squares structural equation modeling analysis Hery, Hery; Veronica, Winnie; Widjaja, Andree E.; Haryani, Calandra Alencia; Tarigan, Riswan E.
International Journal of Advances in Applied Sciences Vol 14, No 3: September 2025
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijaas.v14.i3.pp761-772

Abstract

Efficient online transactions now thrive through websites (e-commerce) and mobile apps (m-commerce). With the growth of m-commerce, marketers aim to boost profits by understanding impulsive buying behavior. This study investigates factors influencing online impulse buying (OIB) in m-commerce by analyzing key variables. Data were gathered via questionnaires from 449 Indonesian consumers who had made digital payments and impulsive purchases using smartphones. The framework includes sales promotion (SP), attractive advertising (EA), and mobile digital payment systems (MDPS) as situational factors; hedonic shopping motivation (HSM) as a motivational factor; and impulsiveness (I) and smartphone addiction (SA) as personal traits. Analysis used partial least squares structural equation modeling (PLS-SEM), with gender, income, and smartphone usage time as control variables. Results show that EA, MDPS, HSM, I, and SA significantly influence OIB, while SP does not. For consumer segmentation, t-distributed stochastic neighbor embedding (t-SNE) outperformed ISOmap and principal component analysis (PCA), achieving a silhouette score of 0.72. A paired t-test (p<0.01) confirmed t-SNE’s superior clustering accuracy. These findings reveal that t-SNE better captures consumer segmentation patterns, helping businesses refine marketing strategies and deepen their understanding of psychological drivers behind impulsive m-commerce purchases.
Co-Authors Adriansyah, Willy Amalia, Alya M. Angelinda Fransisca, Angelinda Ari Darmawan Pasek Arnold Aribowo Calandra Alencia Haryani Christiani, Agustina David Habsara Hareva Debora Margareta Efendi Tarigan, Riswan Eric Jobiliong Feliks Victor Parningotan Samosir Ferdinand, Ferry Vincenttius Fransisko, Andy Harjono, Nathanael Joshua Haryani, Calandra Haryani, Calandra A. Haryani, Calandra Alencia Helena Juliana Kristina Jansen Wiratama Januardin, . Joshua Nathanael Justin A. Haratua Kevin Christianto Leo, Hengky Lisia, Vanella Mitra, Aditya R. Mitra, Aditya Rama Mohammad Rizky Firdaus Mouw, Christ Wibowo Mudinillah, Adam Nathanael, Joshua Prasetya, Kusno Prasetya, Tegar Yudha Raphael Christopher Renaldi, Ary Riswan Efendi Tarigan Rosanna, Nadya Safira Aqista Suryasari Suryasari Suryasari Tarigan, Riswan E. Veronica, Winnie Widjaja, Andree E. Wijaya, Yoana Sonia Willy Darmawan Wiracayana Ratanaghara Jayamangala