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All Journal Jurnal Manajemen Teknologi Indonesian Journal of Business and Entrepreneurship (IJBE) FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS MDP Student Conference Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Economic and Bussiness Retail Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
M. Azka Kesuma Wardana
Institut Teknologi Dan Bisnis Diniyyah Lampung
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Social Sciences

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A Comparison of Perceptions and Adapted Behaviors Between Employees and Entrepreneurs Against Pandemic Covid-19 Pandemic M. Azka Kesuma Wardana; Eko Ruddy Cahyadi; Alim Setiawan Slamet
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 7 No. 2 (2021): IJBE, Vol. 7 No. 2, May 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.7.2.129

Abstract

New normal is a change in behavior to continue carrying out normal activities and implementing health protocols to prevent Covid-19 transmission. After the implementation of the new normal, it automatically affects the routine activities carried out by the community, especially those activities which are limited by the government when New Normal is implemented. This study analyzes perceptions and adaptive behavior between employees and entrepreneurs when implementing New Normal during the Covid-19 pandemic. The approach used is a modified Theory of Planned Behavior (TPB). A total of 427 respondents who is an employee have answered the online questionnaire containing 61 questions. In this research, after the respondents' characteristics were classified, the descriptive analysis carried out with a standard deviation approach, mean value and an independent sample T-test were done using the SPSS 25 software. Insignificance was found in indicators of vulnerability and understanding of Covid-19. Significant differences between employees and entrepreneurs were found in the attitude indicators of Covid-19, which are easy to spread, the number of cases died, the influence of friends, the ability to have internet quotas, past work behavior, past handwashing behavior, The perceived severity is related to medical costs if exposed to Covid-19 and reduced income due to the severity of Covid-19. Perceptions between employees and entrepreneurs have significant differences on several indicators. These differences arise because of their environment, both the work environment and the environment around where they live. Keywords: Covid-19, adapted behavior, new normal, the theory of planned behavior, employee, entrepreneur
Eksplorasi Persepsi Konsumen Melalui Studi Komparatif Suasana Toko Indomaret dan Alfamart Octavini, Nanda Andreas; Wardana, M. Azka Kesuma
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 2 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i2.1272

Abstract

Indomaret and Alfamart are two of the largest retail chains in Indonesia, competing fiercely in the minimarket sector. The store atmosphere is a key factor influencing customer attraction and loyalty. This study aims to compare consumer perceptions of the store atmosphere between Indomaret and Alfamart in Bandar Lampung city. This research uses the probability sampling method with cluster random sampling technique. The sample size used is 384 respondents from various areas in Bandar Lampung. Data analysis is conducted using descriptive statistics and independent sample t-test. The results indicate no significant difference in attributes such as lighting, sound, layout, temperature, technology, and accessibility between Indomaret and Alfamart. However, there are significant differences in attributes such as color, aroma, staff behavior, and decoration, with Alfamart scoring higher in color, staff behavior, and decoration, while Indomaret excels in aroma. The store atmosphere significantly impacts consumer perceptions and shopping experiences. Indomaret and Alfamart need to focus on enhancing store atmosphere elements according to consumer preferences to increase competitiveness and customer loyalty
INDOMARET VS ALFAMART : THE BATTLE FOR STORE ATMOSPHERE SUPREMACY Wardana, M. Azka Kesuma; Octavini, Nanda Andreas; Nurbaiti, Seni
FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Vol 6, No 2 (2023): NOVEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jf.v6i2.1822

Abstract

Indomaret and Alfamart, two retail giants in Indonesia, compete fiercely for market share. This study focuses on the Competition in the in-store experience, known as "store atmosphere." Store atmosphere is a key factor in the retail business that can influence customer behavior and satisfaction" Store atmosphere is a key factor in the retail business that can influence customer behavior and satisfaction. This study aims to understand the comparison of consumers' assessment of store atmosphere in the two major outlets. A total of 384 respondents provided ratings for 13 store atmosphere attributes, and the results were analyzed using the Importance Performance Analysis (IPA) method. The results showed that both Indomaret and Alfamart have similar challenges in creating a satisfying store atmosphere for customers. Some attributes such as store layout, display, exterior, and interior have performance that is rated low by customers. Both companies need to take corrective actions to meet customer expectations for these attributes. Both companies should understand their customers' preferences and focus on attributes that have a higher priority in creating a satisfying store atmosphere, while maintaining good quality performance on attributes that are already adequate. In conclusion, competition between Indomaret and Alfamart remains fierce, with store atmosphere being an Importance factor in winning over customers.
Eksplorasi Persepsi Konsumen Melalui Studi Komparatif Suasana Toko Indomaret dan Alfamart Nanda Andreas Octavini; M. Azka Kesuma Wardana
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 2 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i2.1272

Abstract

Indomaret and Alfamart are two of the largest retail chains in Indonesia, competing fiercely in the minimarket sector. The store atmosphere is a key factor influencing customer attraction and loyalty. This study aims to compare consumer perceptions of the store atmosphere between Indomaret and Alfamart in Bandar Lampung city. This research uses the probability sampling method with cluster random sampling technique. The sample size used is 384 respondents from various areas in Bandar Lampung. Data analysis is conducted using descriptive statistics and independent sample t-test. The results indicate no significant difference in attributes such as lighting, sound, layout, temperature, technology, and accessibility between Indomaret and Alfamart. However, there are significant differences in attributes such as color, aroma, staff behavior, and decoration, with Alfamart scoring higher in color, staff behavior, and decoration, while Indomaret excels in aroma. The store atmosphere significantly impacts consumer perceptions and shopping experiences. Indomaret and Alfamart need to focus on enhancing store atmosphere elements according to consumer preferences to increase competitiveness and customer loyalty
Determinants of Adapted Behaviors on Employee and Entrepreneurs Against the Covid-19 Pandemic: Theory of Planned Behavior M. Azka Kesuma Wardana; Eko Ruddy Cahyadi; Alim Setiawan Slamet
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 2 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/yh9a4685

Abstract

New Normal is a change in behavior to continue carrying out normal activities but coupled with the implementation of health protocols to prevent Covid-19 transmission. In Indonesia itself, the new normal is applied as a realistic response from the Indonesian government to the existence of COVID-19 as well as the results of the analysis in various sectors of national life, especially the future of the national economy in the medium and long term. After the implementation of the new normal, it automatically affects the routine activities carried out by the community, especially those activities that were restricted by the government at the time of the New Normal. This study aims to analyze the factors that influence behavior change after the application of the New Normal in the Covid-19 Pandemic. A modified Theory of Planned Behavior is used in this study using testing through Structural Equation Modeling (SEM-PLS). A total of 427 respondents who have worked have answered the online questionnaire containing 61 questions. The results of this study indicate that knowledge and understanding of covid-19 make people understand the severity they feel and the vulnerabilities they may experience. The severity and vulnerability they feel also have an influence on their attitudes, behavior control, past behavior, and subjective norms so that they have a strong factor in building their intention to behave during the pandemic when the new normal is enacted. The intention that has been built with the support of attitudinal factors, past behavior, subjective norms, and behavior control also changes people's behavior. Employees are able to more moderate the relationship between attitudes towards intention and the relationship between past behavior and intention than entrepreneurs.
Understanding Consumer Intentions to Purchase Local and Second-hand Fashion in Indonesia Wardana, M. Azka Kesuma; Kurniawan, Rudi
Jurnal Manajemen Teknologi Vol. 23 No. 3 (2024)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2024.23.3.1

Abstract

Abstract. The fashion industry in Indonesia continues to grow, including trends in local fashion products and second-hand clothing. This study aims to determine the factors that shape consumers' purchase intention towards these fashion products by analyzing the influence of self-efficacy, product specifications, socio-cultural factors, and the mediating role of hedonic motivation. Using a quantitative approach with online questionnaires and purposive sampling (at least 200 respondents), the study used Structural Equation Modeling (SEM) Partial Least Square (PLS) 4.0 for validity testing, reliability, and structural analysis. The results showed that self-efficacy has a significant positive effect on the purchase intention of local fashion products and second-hand clothing. Product specifications and socio-cultural factors have a significant positive effect on purchase intention for local fashion products, but not for second-hand clothing. Hedonic motivation does not mediate the effect of self-efficacy, product specifications, and socio-cultural factors on purchase intention of local fashion products, but mediates the effect of self-efficacy and socio-cultural factors on purchase intention of second-hand clothing. The findings offer insights for marketing strategy and brand management in the local and second-hand fashion industry, emphasizing the importance of consumer trust and specific factors that influence purchase decisions. Keywords:  Fashion, local product, second-hand, purchase intention, hedonic motivation   Abstrak. Industri mode di Indonesia terus berkembang seiring dengan tren produk fashion lokal dan pakaian bekas. Penelitian ini bertujuan untuk menentukan faktor-faktor yang membentuk minat beli konsumen terhadap produk fashion tersebut dengan menganalisis pengaruh self-efficacy, spesifikasi produk, faktor sosial-budaya, serta peran mediasi motivasi hedonis. Penelitian ini menggunakan pendekatan kuantitatif dengan kuesioner online dan teknik purposive sampling (minimal 200 responden). PLS-SEM digunakan untuk pengujian validitas, reliabilitas, dan analisis struktural. Hasil penelitian menunjukkan bahwa self-efficacy memiliki pengaruh positif signifikan terhadap minat beli pada produk fashion lokal dan pakaian bekas. Spesifikasi produk dan faktor sosial-budaya memiliki pengaruh positif signifikan terhadap minat beli produk fashion lokal, namun tidak terhadap pakaian bekas. Motivasi hedonis tidak memediasi pengaruh self-efficacy, spesifikasi produk, dan faktor sosial-budaya terhadap minat beli produk fashion lokal, tetapi memediasi pengaruh self-efficacy dan faktor sosial-budaya terhadap minat beli pakaian bekas. Temuan ini memberikan wawasan untuk strategi pemasaran dan manajemen merek di industri fashion lokal dan pakaian bekas, dengan menekankan pentingnya kepercayaan konsumen dan faktor spesifik yang memengaruhi keputusan pembelian. Kata Kunci: Mode, Produk Lokal, Second-Hand, Niat pembelian, Motivasi hedonisme
Understanding Consumer Intentions to Purchase Local and Second-hand Fashion in Indonesia Wardana, M. Azka Kesuma; Kurniawan, Rudi
Jurnal Manajemen Teknologi Vol. 23 No. 3 (2024)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2024.23.3.1

Abstract

Abstract. The fashion industry in Indonesia continues to grow, including trends in local fashion products and second-hand clothing. This study aims to determine the factors that shape consumers' purchase intention towards these fashion products by analyzing the influence of self-efficacy, product specifications, socio-cultural factors, and the mediating role of hedonic motivation. Using a quantitative approach with online questionnaires and purposive sampling (at least 200 respondents), the study used Structural Equation Modeling (SEM) Partial Least Square (PLS) 4.0 for validity testing, reliability, and structural analysis. The results showed that self-efficacy has a significant positive effect on the purchase intention of local fashion products and second-hand clothing. Product specifications and socio-cultural factors have a significant positive effect on purchase intention for local fashion products, but not for second-hand clothing. Hedonic motivation does not mediate the effect of self-efficacy, product specifications, and socio-cultural factors on purchase intention of local fashion products, but mediates the effect of self-efficacy and socio-cultural factors on purchase intention of second-hand clothing. The findings offer insights for marketing strategy and brand management in the local and second-hand fashion industry, emphasizing the importance of consumer trust and specific factors that influence purchase decisions. Keywords:  Fashion, local product, second-hand, purchase intention, hedonic motivation   Abstrak. Industri mode di Indonesia terus berkembang seiring dengan tren produk fashion lokal dan pakaian bekas. Penelitian ini bertujuan untuk menentukan faktor-faktor yang membentuk minat beli konsumen terhadap produk fashion tersebut dengan menganalisis pengaruh self-efficacy, spesifikasi produk, faktor sosial-budaya, serta peran mediasi motivasi hedonis. Penelitian ini menggunakan pendekatan kuantitatif dengan kuesioner online dan teknik purposive sampling (minimal 200 responden). PLS-SEM digunakan untuk pengujian validitas, reliabilitas, dan analisis struktural. Hasil penelitian menunjukkan bahwa self-efficacy memiliki pengaruh positif signifikan terhadap minat beli pada produk fashion lokal dan pakaian bekas. Spesifikasi produk dan faktor sosial-budaya memiliki pengaruh positif signifikan terhadap minat beli produk fashion lokal, namun tidak terhadap pakaian bekas. Motivasi hedonis tidak memediasi pengaruh self-efficacy, spesifikasi produk, dan faktor sosial-budaya terhadap minat beli produk fashion lokal, tetapi memediasi pengaruh self-efficacy dan faktor sosial-budaya terhadap minat beli pakaian bekas. Temuan ini memberikan wawasan untuk strategi pemasaran dan manajemen merek di industri fashion lokal dan pakaian bekas, dengan menekankan pentingnya kepercayaan konsumen dan faktor spesifik yang memengaruhi keputusan pembelian. Kata Kunci: Mode, Produk Lokal, Second-Hand, Niat pembelian, Motivasi hedonisme
Menuju Pariwisata Berkelanjutan: Eksplorasi Niat Berkelanjutan Dalam Praktik Rantai Pasokan Industri Pariwisata Wardana, M Azka Kesuma; Agustin, Maulina; Puspita, Riska Dara
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 6 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (2024)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i6.1883

Abstract

Pertumbuhan industri pariwisata di Indonesia telah memberikan kontribusi signifikan terhadap ekonomi. Namun, peningkatan aktivitas pariwisata juga berdampak negatif pada lingkungan dan sosial. Penelitian ini menelaah praktik pariwisata berkelanjutan dengan fokus pada faktor-faktor yang mempengaruhi niat pemangku kepentingan untuk mengadopsi Sustainable Supply Chain Management (SSCM) di sektor pariwisata. Menggunakan Theory of Planned Behavior (TPB), penelitian ini mengevaluasi pengaruh pengetahuan, sikap, norma subjektif, dan kontrol perilaku yang dirasakan terhadap niat berperilaku. Data dikumpulkan melalui kuesioner di Kabupaten Pesawaran, Lampung, dan dianalisis menggunakan SEM melalui SmartPLS 4. Hasil menunjukkan bahwa kontrol perilaku yang dirasakan memiliki pengaruh terbesar terhadap niat berperilaku, diikuti oleh norma subjektif dan sikap. Pengetahuan secara signifikan memengaruhi sikap terhadap SSCM. Penelitian ini juga mengeksplorasi efek moderasi dari kategori pelaku pariwisata. Temuan ini menyoroti pentingnya intervensi serta pendidikan untuk mendorong adopsi SSCM, dan berkontribusi pada literatur pariwisata berkelanjutan dengan fokus pada aspek perilaku serta memberikan wawasan praktis bagi pembuat kebijakan dan pelaku industri.
Pengelolaan Risiko dalam Rantai Pasokan Ritel Wardana, M. Azka Kesuma; Nurhasanah, Iis Ariska
Journal of Economic and Business Retail Vol 5, No 1 (2025): Journal Economic and Bussiness Retail (JEBR)
Publisher : Institut Teknolog dan Bisnis Diniyyah Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69769/jebr.v5i1.226

Abstract

Penelitian ini bertujuan untuk mengkaji pengelolaan risiko dalam rantai pasokan pada bisnis ritel, dengan fokus pada strategi mitigasi yang digunakan untuk mengurangi dampak dari berbagai risiko yang mempengaruhi kelancaran operasional perusahaan. Risiko dalam rantai pasokan dapat berasal dari faktor internal, seperti gangguan pasokan dan keterlambatan pengiriman, maupun faktor eksternal seperti perubahan regulasi dan ketidakstabilan ekonomi. Penelitian ini menggunakan pendekatan kualitatif melalui wawancara dengan manajer dan staf terkait pengelolaan rantai pasokan di beberapa perusahaan ritel di Indonesia. Hasil penelitian menunjukkan bahwa diversifikasi pemasok, penerapan teknologi untuk pemantauan real-time, dan integrasi keberlanjutan dalam manajemen rantai pasokan adalah strategi yang efektif dalam mengelola risiko. Selain itu, perusahaan yang memiliki sistem manajemen risiko yang matang cenderung memiliki kinerja operasional yang lebih baik, termasuk pengiriman tepat waktu yang lebih tinggi dan biaya operasional yang lebih rendah. Penelitian ini memberikan kontribusi pada pemahaman lebih dalam mengenai pentingnya pengelolaan risiko dalam rantai pasokan dan memberikan saran bagi perusahaan ritel untuk meningkatkan ketahanan dan daya saing mereka di pasar
Superior Performance: Good Corporate Governance and Gender Diversity Study IDX ESG Leader 2021-2023 Yana, Nopi; Agustin, Maulina; Wardana, M. Azka Kesuma
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11229

Abstract

Penelitian ini menyelidiki bagaimana gender diversity dan Good Corporate Governance (GCG) memengaruhi kinerja keuangan perusahaan yang tergabung dalam indeks IDX ESG Leader selama periode 2021–2023. Penelitian ini menggunakan pendekatan kuantitatif. Purposive sampling dan analisis regresi linear berganda dilakukan dengan menggunakan software SPSS versi 27. Sementara Return on Investment (ROI) digunakan sebagai variabel dependen, variabel independen mencakup tingkat gender diversity, representasi perempuan dalam dewan direksi, dewan komisaris independen, dan komite audit. Hasil penelitian menunjukkan bahwa kehadiran perempuan dalam dewan direksi dan dewan komisaris independen memiliki efek positif dan signifikan terhadap kinerja keuangan. Sebaliknya, ketidaksamaan gender secara keseluruhan berdampak negatif dan signifikan, sedangkan peran perempuan dalam komite audit tidak berdampak pada ROI. Temuan ini menunjukkan bahwa ketidaksamaan gender dalam tata kelola perusahaan dapat memengaruhi efektivitas manajemen dan kinerja keuangan, meskipun dampak ini bergantung pada posisi mereka dalam struktur organisasi.
Co-Authors Agustin, Maulina Alesia Hafidza Andini Eko Ruddy Cahyadi Erdi Julham Nanda Andreas Octavini Nurbaiti, Seni Nurhasanah, Iis Ariska Prikurnia, Anas Khair Puspita, Riska Dara Rahmawati, Yannisa Rudi Kurniawan Slamet, Alim Setiawan Yana, Nopi