Article Per Year (5 Year)
p-Index From 2021 - 2026
1.151
P-Index
This Author published in this journals
All Journal Forum Agribisnis Chimica et Natura Acta Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Studi Agama MERDEKA: Jurnal Ilmiah Multidisiplin Sevaka: Hasil Kegiatan Layanan Masyarakat
Tasya Amanda
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Materials Science & Nanotechnology Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Effect of Electronic Word Of Mouth, Product Quality, and Price on Purchase Intention Tasya Amanda; Hery Winoto Tj; Aini Kusniawati; Surachman Surjaatmadja
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2424

Abstract

This study was conducted to analyze the effect of Electronic Word Of Mouth, Product Quality, and Price on purchase intention. This research was conducted on the Imokey.Id Brand on the Instagram Platform with a sample of 100 respondents from imokey.id followers. This study uses a verification research model with an explanatory survey method, namely the research method for collecting sample data using slovin calculations. This study has the result that electronic word of mouth has an influence on purchase intention while product quality does not have a direct influence on purchase intention and price has an influence on purchase intention.
Co-Authors Aini Kusniawati Alexsa Alexsa Angelica Maratu Cut Mufti Hanifa Dina Mardiah Aza Dwi Meutia Hasni Elfita Arianti Hani Wulan Sari Lingga Hery Winoto TJ Indra Harahap Indri Pebrianti Ira Ramadhani Kumara Dimas Setiawan Lailatul Hasanah M. Fahri Anshori Siregar Muhammad Rifa'i Nila Tanyela Berghuis Nur Samsia Harahap Nurhalimah Manik Pusfianty Pusfianty Raisa Azyana Revita Sari Rita Nurmalina Roehanul Janah Surachman Surjaatmadja