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Journal : Forum Agribisnis

Kelayakan Pengembangan Usaha Gula Semut CV Agroberdikari Di Kecamatan Sempor, Kabupaten Kebumen Sarah Hanifa; Nia Rosiana
Forum Agribisnis Vol 10 No 2 (2020): FA VOL 10 NO 2 SEPTEMBER 2020
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.10.2.118-130

Abstract

Crystal sugar has a high potency to develop because of the growing demand for crystal sugar on a local and international scale. CV Agroberdikari is a company that produces crystal sugar in Kebumen District. The company needs investment to develop a development that increases the production of crystal sugar. Feasibility analysis needs to be done to see whether or not the business is executed when the company is developing based on non-financial aspects and financial aspects. Aspects assessed on non-financial aspects are market aspects, technical aspects, management and legal aspects, social and economic aspects, and environmental aspects. Assessment on financial aspects based on investment criteria of NPV, Net B/C, IRR and Payback Period and sensitivity analysis. Analysis results of non-financial aspects that the business is declared worthy to run. Analysis of financial aspects under normal conditions resulted in NPV Rp 708.012.338, Net B/C 2,64, IRR 29 per cent and PP 5,7 years. In development, conditions produce NPV Rp 1.003.257.059, Net B/C 3,74, IRR 45 per cent, and PP 4,9 year. The results of financial analysis can be stated that business development is worthy to run. The results of sensitivity analytic showed that the price increase of raw materials was more sensitive than the decrease in sugar production. Companies need to increase the number of suppliers of raw materials and add investment goods to increase consumer demand can be fulfilled and anticipate the increase of raw material prices.
Strategi Bisnis Restoran Vegetarian Bite N Chat Pada Kondisi Pandemi Covid 19 dalam Meningkatkan Pasar Konsumen Addristy Chandra Madani; Nia Rosiana
Forum Agribisnis Vol 12 No 1 (2022): FA VOL 12 NO 1 MARET 2022
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.12.1.23-34

Abstract

Public awareness of healthy living is growing in Indonesia. Being a vegetarian is one of the people's choices in implementing a healthy lifestyle. One of the vegetarian restaurants currently established is Bite n Chat which is in a competitive environment in the culinary field in North Jakarta. The Bite n Chat Restaurant experienced a 8.9 percent decrease of revenue during January to September 2020. The purpose of the study is to formulate business strategies by identifying the internal and external factors. To this end, this study employed IFE matrix, EFE matrix, IE matrix, SWOT matrix, and QSP matrix. In the IE matrix, Bite n Chat has a medium and strong external environmental condition so that it is in cell II, which is the position of growth and development. There are six alternative strategies produced by the SWOT matrix with strategic priorities, namely increasing more intensive online and offline promotional activities obtained from the results of the QSP matrix analysis.
Analisis Daya Saing Kopi Indonesia dalam Menghadapi Perdagangan Kopi Dunia Silvi Amanda; Nia Rosiana
Forum Agribisnis Vol 13 No 1 (2023): FA VOL 13 NO 1 MARET 2023
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.13.1.1-11

Abstract

Indonesia is the fourth largest coffee producer in the world after Brazil, Vietnam and Colombia. However, in the period 2018-2021 the value of Indonesian coffee exports decreased in line with the low volume of Indonesian coffee exports that year when compared to the previous period so that Indonesia's position fell from fourth to fifth as a coffee exporter in the world. Therefore, it is necessary to conduct research that aims to analyze the competitiveness of Indonesian coffee in the period 2011-2021 using the Revealed Comparative Advantage (RCA) analysis, Dynamic Revealed Comparative Advantage (DRCA), and Trade Specialization Index (ISP). The results showed that there was a decline in the competitiveness of Indonesian coffee in the international market, even though Indonesia is currently at the maturity stage. One of the efforts to respond to this problem is to strengthen the development of Indonesian coffee agribusiness which is integrated and collaborates with each other between its subsystems by paying special attention to coffee farmers.
Determinan yang Memengaruhi Pemilihan Saluran Pemasaran Bunga Potong Krisan di Kabupaten Cianjur Wisnu Ardi Pratama; Rita Nurmalina; Nia Rosiana
Forum Agribisnis Vol 13 No 1 (2023): FA VOL 13 NO 1 MARET 2023
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.13.1.86-94

Abstract

Chrysanthemum is one of the main commodities in Cianjur Regency with 52% of the total chrysanthemum production in West Java Province. This study aims to analyze the determinants that influence the choice of marketing channels for chrysanthemum farmers in Cianjur Regency. Farmers have two choices of marketing channels to distribute their chrysanthemum cut flowers to final consumers, namely through collectors and also through wholesalers in Rawabelong Market. The most efficient marketing channel is channel 2, where farmers sell to wholesalers in the swamp belong before finally selling to the final consumers. The channel most chosen by farmers is channel 1, in which farmers sell their chrysanthemum cut flowers to the collectors and then from the collectors they sell them to wholesalers in Rawabelong Market, before being received by the final consumers. Respondents in this study were chrysanthemum cut flower farmers in two central districts, namely Cugenang District and Sukaresmi District, with a total of 60 farmers. This research was analyzed using binary logistic regression analysis by setting efficient marketing channels as the reference variable. The results of this study indicate that there are 6 factors that influence the choice of marketing channels, namely age (-), education (+), sales volume (+), price per bundle (+), capital bond (-) and transportation costs (+). Farmers prefer to sell to collectors (channel 1) because of the attachment of capital to collectors due to the lack of capital owned by farmers. Another factor is that as they get older, farmers tend to choose inefficient channels. In addition, the increasing length of education, sales volume, bond price, and transportation costs incurred, farmers tend to choose the efficient channel (channel 2). This research has policy implications for the regional government, especially the Cianjur Regency Agriculture Service, so that they can provide capital assistance in the form of seeds, fertilizers and financial so that farmers do not depend on village collectors for capital.
Sistem Pemasaran Beras Di Kabupaten Landak, Provinsi Kalimantan Barat Fera Wahyuni; Ratna Winandi Asmarantaka; Nia Rosiana
Forum Agribisnis Vol 13 No 2 (2023): FA VOL 13 NO 2 SEPTEMBER 2023
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.13.2.203-217

Abstract

Landak regency has potential to develop rice with productivity surplus 52.296 tons. Increased production must be balanced with the right marketing system so the farmer and seller could gain better profit level. This study aims to analyze channel, function and the operational efficiency (marketing margin, farmer’s share, profit ratio) rice in Landak Regency. This study took 45 farmers respondents sample using purposive sampling method and 13 marketing agencies using snowball sampling method. Qualitative data processing used to analyze marketing channels and marketing institutions. Quantitative data processing used to analyze marketing margin, farmer’s share, and the ratio of benefits to costs. The research results showed that there are five marketing channel and four marketing institution involved. The marketing channel distinguished by the product from the farmer which is marketing channel 1, 2 and 3 the farmer selling the paddy (raw rice) and marketing channel 4 and 5 the farmer selling rice. The analysis of operational efficiency showed that marketing channel that relative efficient were channel 1 based on its ratio of benefit to cost that has value >1 (profitable). Improvement the institutional role of farmers such group transactions can help farmers receive more profitable price.
Kelayakan Usaha Madu Berbasis Eduwisata Lebah Tanpa Sengat Di Pondok Pesantren Kabupaten Lebong Akso Diana; Rita Nurmalina; Nia Rosiana
Forum Agribisnis Vol. 14 No. 2 (2024): FA VOL 14 NO 2 SEPTEMBER 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.2.86-97

Abstract

The Nurul Qur'an Islamic boarding school in Lebong Regency has a stingless bee educational tour to provide education on bees and honey as a promotion to visitors. This research aims to (1) determine the feasibility of a honey business with an edutourism concept at the Nurul Qur'an Islamic Boarding School from a non-financial perspective (2) measure the financial feasibility of a honey business with an edutourism concept without training packages and homestays compared with the presence of training packages and homestays using NPV, Net B/C, IRR, and Payback Period as tools for measuring investment criteria (3) measure the level of sensitivity to changes in maximum production, input and output prices of honey with the edutourism concept without training packages and homestays compared with the presence of training packages and homestays that can be accepted by the perpetrator business. Data collection methods include surveys, interviews and document studies, the sampling technique uses purposive sampling. The results of the analysis of non-financial aspects which include market aspects, technical aspects, management and legal aspects, social and economic aspects, and environmental aspects show that this business is feasible to run. The results of the financial analysis seen from the Payback Period, IRR, NPV and Net B/C calculations show that scenario 2 is more profitable than scenario 1. The results of sensitivity analysis using switching values ​​for scenarios 1 and 2 on input components are more sensitive to product prices and a decrease in honey production, Meanwhile, the output component is more sensitive to labor costs, so it is recommended to maintain product availability and quality and improve marketing with various effective approaches