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All Journal Jurnal Dakwah Risalah Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam Jurnal Al-Ijtimaiyyah AJIS : Academic Journal of Islamic Studies Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Idarotuna: Jurnal Kajian Manajemen Dakwah Jurnal Dakwah dan Komunikasi
Rafdeadi Rafdeadi
Fakultas Dakwah Dan Komunikasi Universitas Islam Negeri Sultan Syarif Kasim Riau
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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LOYALITAS KONSUMEN: STRATEGI KOMUNIKASI PEMASARAN LAKOSA COFFEE Putri, Annisya; Rafdeadi, Rafdeadi; Sitorus, Siti Hazar; Azwar, Azwar
Jurnal Riset Mahasiswa Dakwah dan Komunikasi Vol 6, No 1 (2024)
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jrmdk.v6i1.28997

Abstract

Semakin menjamurnya coffee shop di Kota Pekanbaru menjadi fenomena tersendiri dikalangan anak muda, dalam rangka meningkatkan loyalitas konsumen terhadap satu coffee shop tentu menjadi tantangan tersendiri. Penelitian ini bertujuan untuk mengetahui bagaiamana strategi komunikasi pemasaran Lakosa Coffee dalam meningkatkan loyalitas konsumen.Metode dalam penelitian ini adalah metode kualitatif melalui wawancara mendalam, observasi, dokumentasi. Hasilpenelitian menunjukkan bahwa strategi komunikasi pemasaran yang dilakukan Lakosa Coffee dalam meningkatkan loyalitas konsumen adalah dengan menggunakan media sosial instagram sebagai media promosi dan publikasi, memaksimalkan pelayanan pekerja terhadap konsumen, memastikan cita rasa kopi yang authentic sebagai ciri khas toko, serta mengikuti berbagai event kopi dan kerjasama UMKM di kota Pekanbaru.
Reclaiming Traditional Religious Authority in the Contemporary Era Yazid, Yasril; Ardiansyah, Ardiansyah; Kholmuminov, Feruz; Rafdeadi, Rafdeadi
Jurnal Dakwah Risalah Vol 34, No 1 (2023): June 2023
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jdr.v34i1.21848

Abstract

Existing studies have highlighted that traditional religious authorities can survive and adapt to technological and communication developments. However, previous studies did not reveal whether the traditional religious authority could adapt independently or whether other actors helped strengthen their authority and popularity on social media. This article focuses on several questions about why traditional religious authorities engage with Muslim youth and how they repackage their clerics to suit the culture of urban Muslim youth. Based on virtual ethnographic work carried out from 2021 to 2022 and personal communication with one of the Muslim youth involved with traditional religious authorities on social media, this article shows that Ustaz Abdul Somad and Ustaz Hanan Attaki, who are part of traditional religious authorities, can adapt to technological developments thanks to the support of Muslims youth. The consequence of this support is that they adapt youth culture to repackage their ulama.
Co-Authors Ahmad Zuhdi ARDIANSYAH ARDIANSYAH Atika Aqmarina Azwar Azwar Belmiro Ananditya Dede Mercy Rolando Hariya Toni Kholmuminov, Feruz Maharani, Reizki Nur Alhidayatillah Putri, Annisya Rohayati Rohayati Siti Hazar Sitorus Sitorus, Siti Hazar Sri Zuliana Suriani, Julis Vera Sardila Yasril Yazid Yasril Yazid