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All Journal SALAM: Jurnal Sosial dan Budaya Syar-i MIX : Jurnal Ilmiah Manajemen Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Riset Ekonomi dan Bisnis Alignment: Journal of Administration and Educational Management NUSANTARA : Jurnal Ilmu Pengetahuan Sosial International Journal of Supply Chain Management GEMA EKONOMI Business and Finance Journal Syntax Idea Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Jurnal Sistem Informasi dan Sains Teknologi Journal of Management and Bussines (JOMB) Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Accounting and Finance Management (JAFM) Jurnal Adijaya Multidisiplin Siber Journal of Advanced Multidisciplinary As-Syirkah: Islamic Economic & Financial Journal
Aty Herawati
Trilogi University, Jakarta, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences Transportation Other

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Journal : Syntax Idea

 1 
Pengaruh Strategi Bisnis dan Marketing terhadap Keputusan Pembelian dengan Digital Marketing sebagai Variabel Interveing (Studi Kasus pada PT Summarecon Agung, Tbk.) Adelina Prabella; Aty Herawati
Syntax Idea 1096-1115
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v5i8.2483

Abstract

This study aims to determine the effect of Business and Marketing Strategy on Purchasing Decisions at PT Summarecon Agung, Tbk. Mediated by Digital Marketing. The research population is consumers who have purchased property and real estate at PT Summarecon Agung, Tbk. A sample of 100 people is taken by convenience sampling. The primary data used is in the form of consumer responses from PT Summarecon Agung, Tbk., regarding business and marketing strategies for purchasing decisions mediated by digital marketing obtained through distributing questionnaires. Data were analyzed using PLS-based SEM. The results of the study show that Business Strategy and Marketing has an effect on Digital Marketing, Business Strategy and Marketing has a direct effect on Purchasing Decisions. And Business Strategy and Marketing indirectly influence Purchasing Decisions mediated by Digital Marketing.
Pengaruh Gaya Kepemimpinan dan Disiplin Kerja Terhadap Kinerja Tenaga Kerja dengan Motivasi Kerja Sebagai Variabel Intervening Akhmad Prihartono; Aty Herawati
Syntax Idea 1017-1031
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v5i8.2512

Abstract

This research aims to investigate the influence of leadership style and work discipline on employee performance with work motivation as an intervening variable. The study was conducted at PT. Pesona Taman Indo. The sample size used consisted of 39 employees, selected using purposive sampling method, representing the entire population of 73 employees. Data were collected through the distribution of questionnaires. The analytical techniques used were descriptive analysis and Partial Least Squares (PLS) analysis. The research results indicate that leadership style has an influence on work motivation, work discipline has an influence on work motivation, leadership style has an influence on employee performance, work discipline does not have an influence on employee performance, and work motivation does not have an influence on employee performance. In the future, it is recommended that for leadership style, when some employees disagree with the leader's good behavior, leaders should strive to exhibit good behavior towards their employees. In terms of work discipline, there are some employees who do not adhere to the dress code, and this should be addressed to ensure uniformity. Regarding work motivation, some employees may become bored with repetitive tasks, so introducing new innovations may help keep employees engaged. Lastly, for employee performance, training may be necessary for those who are unable to complete their tasks effectively.
Co-Authors Abdullah, Zed Adelina Prabella Akhmad Prihartono Bastaman, Aam Bimantoro, Krisetio Bros, Novardi Bunga, Yuliatry Dani Sitorus, Very Dinova, Rinaldi Dwinanto Kosta Dwirani, Novia Era, Era Erliza Noor Garit Fatrio Handaka, Puthut Hardiyanti, Chichi Hasibuan, Januar Khaidir Ismi Rahmawati, Yustina Jihan Dwi Handayani Kabul Wahyu Utomo Khudori, Firmansyah Krisman, Zainul Mindhar Winanti, Indah Muhammad Haikal Mulyana Mulyana Pamikatsih, Nufaisa Prabella, Adelina Prasojo, Amir Prihartono, Akhmad Priyanto, Rame Putri Kirana, Dwinugro Riki Ardoni Rimmi Tomson Hasundungan Rizki Dito Subekti Roy Sembel Said Djamaluddin, Said Setiawan, Rudi Sri Hartoyo Suherna, Suherna Wulandari, Asih Try