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Journal : Binus Business Review

Penerapan Metode Balanced ScoreCard Sebagai Suatu Sistem Pengukuran Kinerja pada PT Dritama Brokerindo, Jakarta Timur Haryadi Sarjono; Arko Pujadi; Henry Wono Wong
Binus Business Review Vol. 1 No. 1 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i1.1063

Abstract

This research was done in insurance company of PT Dritama Brokerindo, East Jakarta, by using Balanced Scorecard method, with four perpectives which measured, which are the finance perpective (financial statement), customer perpective (quizioner), perpective process internal business (quizioner) and in growth, and study perpective (quizioner). With total employees 18 employees people, serving company customer about almost 1500.Research method which used is descriptive method with research type is case study. data analyse Technique which used is using primary data processing, like : field study, interview, quizioner and also secondary data with data collecting from company which is in the form of financial statement year 2005 - 2008. Research result that, performance PT Dritama Brokerindo which during the time measured traditionally, the management not get clear information, and measured about non finansial aspect of company. Triedly apply system of performance measurement with Balanced Scorecard, got the comprehensive and more complete result about condition of company which in fact. Pursuant to result of research from entirety aspect, obtained a total score 110, or value three which shown Good Enough criterion. 
Pemilihan Universitas Favorit dengan Pendekatan Rantai Markov Tinjung Desy Nursanti; Laksmi Sito Dwi Irianti; Haryadi Sarjono
Binus Business Review Vol. 1 No. 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1082

Abstract

The purpose of this study was to determine the amount of transfer of interest at class XII students in a private high school in Bogor to five universities in the Greater Jakarta namely UI, UBinus, Untar, IPB and UPH in the next period and the conditions of equilibrium, and to discover the source of reference selection and assessment of students on the fifth university. Sample consists of 411 class XII students in a private high school in Bogor, with the method and type of survey research is descriptive research. The result is a prediction of the five university in order in the next period of (0.22, 0.31, 0.14, 0.22, 0.11) when the equilibrium prediction of (0.15, 0.562, 0.076, 0.151, 0.09) and the selection of a reference source that is 29% of promotional events, 25 % of the ads, 24% of the families, and 22% from friends. Largest market share held by UBinus enthusiasts of 56.2%, while the smallest market share owned by Untar enthusiasts that is equal to 7.6%. 
Strategi Bisnis pada PT CTL Dengan Pendekatan Metode Tows Tjia Fie Tjoe; Haryadi Sarjono
Binus Business Review Vol. 1 No. 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1092

Abstract

The purpose of this research is determining direction of the correct business strategy to be applied by PT CTL, a garment company producing cloth for men. Research method used by the author is descriptive analysis with a case study research method. Research is conducted by collecting data obtained through survey by interview and giving questionnaire to all staff and head and also observation by evaluating directly the research object and also through literature study. Data analysis is conducted through input phase by using IFAS and EFAS matrix, adaptation phase with TOWS diagram, TOWS matrix and Internal-External matrix, and also uses SPACE matrix and also BCG matrix to analyse company's finance situation. Based on the conducted analysist the recommended corporation level strategy to be used by the company is diversification strategy direct to growth and stability.