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Pengaruh Gadget Terhadap Kehidupan Sosial Mahasiswa Di Fakultas Ilmu Komunikasi Dan Multi Media Universitas Mercubuana Yogyakarta 2021 Meitha Tri Herliyana; Annisa Rachmawati Shaliqat; Cinta Sani; Muhamad Nastain; Nafida Hetty Marhaeni
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 1 (2023): January-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i1.467

Abstract

This paper was written to examine how influential gadgets have on human social life, especially students. The presence of gadgets in everyday life certainly brings many impacts. The rapid development of technology, of course, is felt by the community. This research was conducted with quantitative methods in the form of distributing questionnaires to the target to be studied. Thus, with the data obtained, it will be known how much influence the gadget has on the social life of the students of the Faculty of Communication and Multimedia, Mercu Buana University, Yogyakarta.
Pengaruh Penggunakan New Media Tiktok Terhadap Pembentukan Konsep Diri Generasi Muda Indonesia 2022 Idza Carolin; Grace Deborah Victoria; Sarah Dina; Muhamad Nastain
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 1 (2023): January-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i1.509

Abstract

Tiktok is one of the new media that is widely used by the younger generation, this TikTok is an application that anyone can download that contains short interesting video content, many people always think that TikTok is only for entertainment, even though TikTok is a platform that is currently very influential. so that it can have a big impact on its users. This study aims to look further at the use of new media TikTok, as well as analyze the impact of using TikTok on the younger generation. In this study, we will discuss the impact of using TikTok on the younger generation in using the TikTok application and the impact on them. How do the younger generation use TikTok? What impact will it have on those who use the TikTok app? These questions will be the focus of this research. The sample we use is general with respondents totaling 312 Indonesian young people. The analytical method that will be used in this research study is a quantitative research method in which this research will be based on the data that has been collected to be able to understand the phenomena that occur and this research uses the theory of interactionism and the theory of media dependence. As for the results obtained, there is an influence between the use of the new media tiktok and the formation of self-concept in Indonesia.
The Influence of NCT 127 Brand Ambassador on The “Click” Toothpaste Brand Image in NCTzen Kamila Alfiana Rahme; Serafine Angelina Yudianto; Eugenia Desta Riana Putri; Muhamad Nastain
APLIKATIF: Journal of Research Trends in Social Sciences and Humanities Vol. 1 No. 2 (2022): APLIKATIF: Journal of Research Trends in Social Sciences and Humanities
Publisher : Lembaga Junal dan Publikasi, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.196 KB) | DOI: 10.59110/aplikatif.v1i2.100

Abstract

Toothpaste is one of the primary needs of the community, which means that the community needs its supply. As a dental health product, the type of toothpaste also has a significant influence, not only on dental health but also on fresh breath. Several companies with well-known toothpaste brands always try to promote their products in various ways. Through television and advertisements, like toothpaste "Click", whose sales are increasing due to cooperating with a K-pop music group from South Korea named NCT 127, a brand ambassador to support its sales and marketing. Therefore, this study aimed to determine whether and how much influence NCT 127 as brand ambassadors had on the brand image of the "Click" toothpaste product in the Nctzen fandom. The population in this study were followers of the Twitter account @nctzenbase, which has 752,000, while the research sample used the Slovin sampling technique with as many as 433 respondents. The instruments used in this study were brand ambassador and brand image questionnaires that researchers had modified. This type of research is quantitative research with a mixed-methods approach. The data obtained were then analyzed using SPSS software. The study results show that the brand ambassadors of NCT 127 influence the "Click" toothpaste brand image. The magnitude of the effect is 37,7% so that other factors as much as 63,3% are influenced by other variables not examined.
Differential responses to academic stress during the COVID-19 pandemic, transition, and the new normal period Luky Kurniawan; Natri Sutanti; Eka Aryani; Palasara Brahmani Laras; Zalik Nuryana; Muhamad Nastain
Journal of Education and Learning (EduLearn) Vol 18, No 2: May 2024
Publisher : Intelektual Pustaka Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/edulearn.v18i2.21058

Abstract

This study aimed to investigate decreasing student academic stress in distance learning during the COVID-19 pandemic, transition period, and new normal era by giving a self-help module to students. This research employed an experimental approach with a group pre-test post-test design with quantitative analytics. The perceived academic stress scale (PASS) and module evaluation scale were utilized to assess students' academic stress levels and their understanding of the module. The subjects consisted of one male student and thirty-seven female students, as the school was dominated by female students. This study indicated that students' academic stress levels during the pandemic and the new normal were in the medium range (18.82 - 19.97). The results showed that there was no significant difference in academic stress between the pandemic and the transition period (t = 1.322, p 0.05) and the data between the pandemic and the new normal (t = -1.426, p 0.05), while between the transition period and the new normal, it showed a significant difference (t = -4.189, p 0.05). The study recommends that schools develop future guidance and counseling programs to help students cope with stress and build resilience. This study's findings can inform policy decisions and academic interventions to support students' mental health and academic success during challenging times.