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All Journal AGRISE JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Riset Manajemen dan Ekonomi
Mas Ayu Ambayoen
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : AGRISE

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Communication Strategy of Kasepuhan Sinar Resmi Community in Maintaining Local Varieties for Strengthening Leuit (Village Barns) Mas Ayu Ambayoen; Bayu Adi Kusuma; Resya Eka Pratiwi
Agricultural Socio-Economics Journal Vol 18, No 1 (2018): JANUARY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.299 KB) | DOI: 10.21776/ub.agrise.2018.018.1.5

Abstract

Village food barn is one concept of food security based on local wisdom that is able to maintain the stability of food supply of the community. Leuit (barns) for Kasepuhan Sinar Resmi Community is a tradition of harvesting of rice that still exists today. The harvests stored in Leuit come from local varieties that are still preserved its authenticity. There are about 68 local varieties that are still cultivated by the Kasepuhan community. The results of this study indicate that there is a communication strategy conducted by Kasepuhan Sinar Resmi community in maintaining local varieties and Leuit sustainably. The communication strategy is reflected in the oral tradition from generation to generation. As a society, that still follows the paternalistic culture; the role of traditional leader is very dominant. In addition, customary values and norms are still well maintained, such as taboo culture (pamali), selling crops and the sharing of local varieties grown to maintain the existence of Leuit sustainability and their local genetic resources.
FARMER’S BARRIERS IN USING INNOVATIVE TECHNOLOGY TO PROMOTE AGRICULTURAL PRODUCTS IN BATU CITY (A PERSPECTIVE FROM THE COMMUNITY DEVELOPMENT ACTORS) Alia Fibrianingtyas; Mas Ayu Ambayoen
Agricultural Socio-Economics Journal Vol. 24 No. 2 (2024): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.2.5

Abstract

Changes in extension in the era of the industrial revolution 4.0 have greatly influenced the way information is delivered to farmers towards providing a more dynamic flow of information. This open access to information is the result of the effects of the use of information and communication technology, especially advances in cell phones and the internet. Information and communication technologies in agricultural development require certain educational processes and capacity building due to some technical difficulties and lack of skills to apply it. However, the smart city concept that implementing in Batu City in fact has not been successful. So, the objective of this research is to identify the obstacles of farmers in using innovative technology to promote the agricultural products. This research is using qualitative method with the data analysis method using Miles and Hubberman. The data was collected from indepth interview to extention workers. The results of this research shows that there are three obstacles that affects the utilization of innovative technology, such as farmer’s capability, management of application, and features of application complexity.
Co-Authors Alia Fibrianingtyas Alia Fibrianingtyas Arifatus Sholikhah Bayu Adi Kusuma Diah Priharsari Edi Dwi Cahyono Hendro Prasetyo Irfan H. Djunaidi Nasution, Nadwah Amelia Resya Eka Pratiwi Sionly Octa Frisca Sibarani Siti Azizah Siti Hamidah Ulfa Saski Adhefia