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Empowering Agriculture: Exploring Farmers' Perception of Avocado Pameling Innovation in East Java Deana Aulia Juvitasari; Edi Dwi Cahyono; Alia Fibrianingtyas; Silvana Maulidah; Fitria Dina Riana
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 7 No. 01 (2024): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v7i01.32440

Abstract

Export activities of agricultural commodities in Indonesia present significant opportunities, as evidenced by the implementation of the 'Gratieks' (Three Times Agricultural Export Movement) initiative aimed at bolstering the value of Indonesian agricultural exports. Leveraging this opportunity, the government collaborates with stakeholders in the agricultural industry across regions to foster the development of distinctive commodities. Among these notable products is the Pameling avocado, introduced as an innovative solution to the challenges faced by farmers in Tutur, Pasuruan, East Java, due to its various advantages. This study seeks to examine farmers' perceptions of the Pameling avocado innovation, conducted specifically in Tutur, Pasuruan, East Java. Utilizing a quantitative descriptive analysis approach, the study engaged 40 farmers as respondents. Findings reveal a positive outlook among farmers regarding the Pameling avocado innovation. Notably, indicators such as perceived relative advantage and observability attained a remarkably high rating of 97.8%, followed by the triability indicator (96.5%) and the appropriateness indicator (94.5%). Conversely, the complexity indicator exhibited the lowest score, standing at 26%.
FARMER’S BARRIERS IN USING INNOVATIVE TECHNOLOGY TO PROMOTE AGRICULTURAL PRODUCTS IN BATU CITY (A PERSPECTIVE FROM THE COMMUNITY DEVELOPMENT ACTORS) Alia Fibrianingtyas; Mas Ayu Ambayoen
Agricultural Socio-Economics Journal Vol. 24 No. 2 (2024): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.2.5

Abstract

Changes in extension in the era of the industrial revolution 4.0 have greatly influenced the way information is delivered to farmers towards providing a more dynamic flow of information. This open access to information is the result of the effects of the use of information and communication technology, especially advances in cell phones and the internet. Information and communication technologies in agricultural development require certain educational processes and capacity building due to some technical difficulties and lack of skills to apply it. However, the smart city concept that implementing in Batu City in fact has not been successful. So, the objective of this research is to identify the obstacles of farmers in using innovative technology to promote the agricultural products. This research is using qualitative method with the data analysis method using Miles and Hubberman. The data was collected from indepth interview to extention workers. The results of this research shows that there are three obstacles that affects the utilization of innovative technology, such as farmer’s capability, management of application, and features of application complexity.