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Empowering Mosque Youth in Banana Cultivation, Processing, and Marketing of Banana-Based Snacks Ibrahim, Mardiana; AR, Sri Hajriani; Ahmad, Fadillah
Jurnal Ekonomi Balance Vol. 20 No. 2 (2024): Desember 2024
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v20i2.16672

Abstract

This research aims to empower mosque youth in Parangbanoa Village, Palangga District, Gowa Regency, in optimizing the use of existing natural resources, especially banana trees, through cultivating, processing and marketing banana-based snacks. Parangbanoa Village has natural potential in the form of abundant banana plants, but it has not been utilized optimally by the community, especially the mosque youth, in creating products of economic value. For this reason, training and mentoring activities are carried out involving mosque youth in the process of cultivating good bananas, processing bananas into snacks such as banana chips, banana cake and banana pudding, as well as effective marketing strategies to increase product competitiveness. The method used in this research is Mentoring and Empowering through a Participatory Action Research (PAR) approach, where mosque youth are directly involved in every stage of the activity. The results of the activity show that mosque youth are increasingly skilled in processing bananas into various snack products which have good market potential. Apart from that, they also gain new knowledge about marketing techniques that can be used to introduce their products to a wider market. Through this program, it is hoped that mosque youth in Parangbanoa Village can improve the family economy, create new jobs, and make bananas a superior commodity that can be processed into high-value products.
FINANCIAL RATIO IN MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) (CASE STUDY: MAKASSAR PERFUME SAFARI SHOP) Hasan, Muhammad Ridwan; Ibrahim, Mardiana; Balele, Andi Bintang
Journal of Entrepreneur, Business and Management Vol 3, No 2 (2025): Journal of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v3i2.217

Abstract

This study aims to analyze the financial ratio of MSMEs of Makassar Perfume Safari Shop which includes liquidity ratio, solvency ratio, activity ratio, and profitability ratio. This study uses a quantitative descriptive method to analyze the financial performance of MSMEs of Makassar Perfume Safari Shop through liquidity, solvency, activity, and profitability ratios. Primary data is obtained through interviews, while secondary data comes from financial statements for a specific period. Data collection was carried out through literature studies, observations, interviews, and documentation. The results of the analysis are presented in the form of financial ratio calculations to describe financial conditions systematically. The results of this study show that Makassar Perfume Safari Shop MSMEs for the 2022-2024 period have strong liquidity and solvency and are able to meet obligations and maintain a healthy capital structure. However, in 2024 there will be a decline in the effectiveness of asset and working capital utilization, accompanied by a downward trend in profitability in most indicators, so an appropriate management strategy is needed to optimize performance and restore the ability to generate profits.Keywords: Financial ratio; liquidity; solvency; activities; profitability; MSMEs