Garuda - Garba Rujukan Digital

The effect of brand image, brand trust and reference group on the buying decision of sneakers Muslim, Miswanto; Mubarok, Rijal Rizki; Wijaya, Nikodemus Hans Setiadi
International Journal of Financial, Accounting, and Management Vol. 1 No. 2 (2019): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v1i2.170

Purpose: The purpose of conducting this study was to test the effect of brand image, brand trust, and reference group on buying decision of sneakers. Research methodology: This study took the primary data through questionnaires distribution. The analytical method used is multiple-linear regression. Results: The finding from hypothesis testing results is that brand image, brand trust, and reference group have positive effect on buying decision of sneaker shoes. Limitations: The testing involved only 3 factors, while generally, buying decision is often affected by some other factors for example, price, taste, and others. Contribution: This study can be used to add insight and reference for the next study, especially in the marketing of sneakers. Keywords: Brand image, Brand trust, Reference group, Sneakers

Brand Experience and WOM: The Mediating Effects of Brand Love, Brand Image, and Brand Loyalty Wijaya, Nikodemus Hans Setiadi; Anjasari, Bernadeta Agustin
Asia Pacific Journal of Management and Education (APJME) Vol 5, No 3 (2022): November 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v5i3.1765

In marketing, word of mouth (WOM, whether positive or negative, can have a significant impact on overall marketing success because it influences the reputation of the company and the product brand. To foster positive WOM, marketers should manage the consumer experience when consuming a product brand. This study applies brand love, brand image, and brand loyalty to the effect of brand experience on WOM. Brand love, brand image and brand loyalty are posited as mediators. The present study employed consumers of a pharmaceutical brand originating from Japan. The online survey gathered 293 data that could be used for analysis. By using the two types of positive WOM (face-to-face WOM and electronic WOM, later abbreviated as f-WOM and e-WOM) this study revealed that the brand experience was positively associated with e-WOM and f-WOM. Brand experience was associated with e-WOM through brand love, brand image and brand loyalty. In addition, brand experience was associated with f-WOM through brand love, brand image and brand loyalty. The study offers important information to marketers. Through brand property management, organizations would scan positive WOM from their consumers, in turn it may be a good spontaneous promotion at their brands.

FAKTOR-FAKTOR YANG MEMENGARUHI PURCHASE INTENTION LIVE STREAMING APLIKASI TIK TOK Reswara, Hening Hasna; Wijaya, Nikodemus Hans Setiadi
Jurnal Ekonomi Dan Bisnis Vol 18 No 1 (2024): JEB Vol 18 No 1 Maret 2024
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v18i1.80

This study aims to examine the relationship of promotion among viral marketing, brand awareness, celebrity endorser, and affiliate marketing towards purchase intention on Tik Tok. It employed a purposive technique by distributing questionnaires through google form. In total, there were 145 respondents of millennials and Z generations who own Tik Tok. This study used the Statistical Package for Social Science (SPSS) 26 data analysist method. The data analysis resulted in the influence of viral marketing, celebrity endorser, brand awareness, and affiliate marketing on purchase intention with partial, simultaneous, and multiple linear regression tests. In addition, the test result proved that affiliate marketing has the strongest influence compare to other independent variables toward purchase intention with multiple linear regression value 0.695

The effect of brand image, brand trust and reference group on the buying decision of sneakers Muslim, Miswanto; Mubarok, Rijal Rizki; Wijaya, Nikodemus Hans Setiadi
International Journal of Financial, Accounting, and Management Vol. 1 No. 2 (2019): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v1i2.170

Purpose: The purpose of conducting this study was to test the effect of brand image, brand trust, and reference group on buying decision of sneakers. Research methodology: This study took the primary data through questionnaires distribution. The analytical method used is multiple-linear regression. Results: The finding from hypothesis testing results is that brand image, brand trust, and reference group have positive effect on buying decision of sneaker shoes. Limitations: The testing involved only 3 factors, while generally, buying decision is often affected by some other factors for example, price, taste, and others. Contribution: This study can be used to add insight and reference for the next study, especially in the marketing of sneakers. Keywords: Brand image, Brand trust, Reference group, Sneakers

The Influence of Supervisor Unfair Treatment on Envy: Evidence from Indonesian Employees Wijaya, Nikodemus Hans Setiadi; Nugraheti, Mella Kartika
Business and Entrepreneurial Review Vol. 25 No. 2 (2025): Oktober
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ber.v25i2.24597

The influence of supervisor unfair treatment on employee envy has been relatively underexplored in the existing literature. This study addresses this gap by collecting data from 178 Indonesian employees working in various organizations and industries. The results indicate that supervisor unfair treatment significantly promotes malicious envy, while its relationship with benign envy is not significant. Additional regression analyses revealed that, among demographic variables, gender was more strongly related than age and tenure to perceived supervisor unfair treatment and both types of envy. Theoretical and practical implications of the findings are discussed, and several limitations of the study are acknowledged.

Brand Experience and WOM: The Mediating Effects of Brand Love, Brand Image, and Brand Loyalty Nikodemus Hans Setiadi Wijaya; Bernadeta Agustin Anjasari
Asia Pacific Journal of Management and Education (APJME) Vol 5, No 3 (2022): November 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v5i3.1765

In marketing, word of mouth (WOM, whether positive or negative, can have a significant impact on overall marketing success because it influences the reputation of the company and the product brand. To foster positive WOM, marketers should manage the consumer experience when consuming a product brand. This study applies brand love, brand image, and brand loyalty to the effect of brand experience on WOM. Brand love, brand image and brand loyalty are posited as mediators. The present study employed consumers of a pharmaceutical brand originating from Japan. The online survey gathered 293 data that could be used for analysis. By using the two types of positive WOM (face-to-face WOM and electronic WOM, later abbreviated as f-WOM and e-WOM) this study revealed that the brand experience was positively associated with e-WOM and f-WOM. Brand experience was associated with e-WOM through brand love, brand image and brand loyalty. In addition, brand experience was associated with f-WOM through brand love, brand image and brand loyalty. The study offers important information to marketers. Through brand property management, organizations would scan positive WOM from their consumers, in turn it may be a good spontaneous promotion at their brands.

Always connected? Examining the impact of constant connectivity on employee well-being in Indonesia Anna Partina; Sri Astutik; Nikodemus Hans Setiadi Wijaya; Luis Diego Lee
Jurnal Manajemen dan Pemasaran Jasa Vol. 19 No. 1 (2026): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v19i1.24786

This study aims to test the antecedents of constant connectivity, specifically the visibility of colleagues and supervisors, as well as its consequences in the form of employee well-being. Furthermore, the study examines the mediating role of psychological detachment in the relationship between constant connectivity and its consequences. The data were obtained from 207 valid responses from employees across food and beverage, banking, education, and retail companies in Indonesia, encompassing both operational and administrative roles. The collected data were examined using the Warp PLS analytical tool. The findings indicate that the visibility of colleagues’ and supervisors’ communication through mobile work devices (MWDs) positively influences constant connectivity. Whereas constant connectivity does not affect employee well-being and psychological detachment. Meanwhile, psychological detachment affects employee well-being and mediates the relationship between constant connectivity and employee well-being. This study offers a contribution by demonstrating that constant connectivity is not merely a technological by product but is socially constructed through patterns of interpersonal visibility within organizations. Nevertheless, this study is subject to certain limitations. By using self-report questionnaires, this study may raise concerns regarding common method bias. Future research are encouraged to employ longitudinal designs to more effectively capture how constant connectivity unfolds over time and how psychological detachment fluctuates across work and non-work periods.

Supportive leadership and employee creativity: Will Leader-Member Exchange (LMX) mediate the relationship? Dwinanda Jalu Prasetya Prinhandaka; Isnanda Zainur Rohman; Nikodemus Hans Setiadi Wijaya
Annals of Management and Organization Research Vol. 4 No. 1 (2022): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v4i1.1477

Purpose: This study proposes to integrate supportive leadership, Leader-Member Exchange (LMX), and employee creativity. It suggests that LMX can mediate this relationship. Research Methodology: A total of 200 participants were included in this study. They worked for a tobacco company located in a district in Kulon Progo, Yogyakarta, Indonesia. Analysis for hypotheses was done in SPSS and AMOS. Results: Supportive leadership was positively related to LMX and employee creativity. LMX was positively related to employee creativity. Finally, LMX mediates the relationship between supportive leadership and employee creativity. Conclusions: This study found that supportive leadership positively impacts both LMX and employee creativity, with LMX mediating the relationship between the two. This emphasizes the importance of supportive leadership in fostering strong LMX relationships, which enhances employee creativity. However, the study's limitations, such as the use of a single-company sample and cross-sectional data, suggest that further research with broader samples and multi-wave data collection is needed to validate these findings. Limitations: The participants in this study came from only one company. This might lower the generalizability of the results. Another limitation of this study is the use of a cross-sectional method in data collection, which might result in common method variance. Future studies could employ other data collection methods. For example, a multi-wave data collection can remedy this problem. Contributions: This study suggests that a supportive leadership style is necessary for implementation because it can promote a higher quality of the relationship between employees and their supervisors. More importantly, this aligns with organizational efforts to foster employee creativity.

The Effect of Brand Image, Brand Trust and Reference Group on the Buying Decision of Sneakers Miswanto Muslim; Rijal Rizki Mubarok; Nikodemus Hans Setiadi Wijaya
International Journal of Financial, Accounting, and Management Vol. 1 No. 2 (2019): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v1i2.170

Purpose: This study examines the impact of brand image, brand trust, and reference group on sneaker buying decisions. Understanding these factors is crucial for crafting effective marketing strategies in a competitive market. Research methodology: Primary data were collected through questionnaires from sneaker buyers, selected based on their familiarity with the market. Multiple linear regression was used to analyze the relationship between the independent variables (brand image, brand trust, and reference group) and the dependent variable (buying decision). Results: The hypothesis testing indicated that brand image, brand trust, and reference group all positively affect sneaker buying decisions. Consumers are more likely to purchase sneakers from brands they trust and have a positive perception of, and those influenced by their reference groups. These findings suggest that brand reputation and social influence play a significant role in purchasing decisions. Conclusion: The study found that brand image, brand trust, and reference group positively influence buying decisions for sneakers. Consumers tend to choose brands they trust, perceive positively, and are influenced by their social circle. Future research could explore other factors, such as price and personal preferences, to further understand consumer behavior in the sneaker market. Limitations: This study only considered three factors, while other variables such as price and personal taste may also influence buying decisions. Contributions: This research provides valuable insights for marketers, contributing to the understanding of factors influencing sneaker buying decisions and offering a foundation for future studies in sneaker marketing.

Title

Found 19 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 19 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 19 Documents
Search