Article Per Year (5 Year)
p-Index From 2020 - 2025
1.259
P-Index
This Author published in this journals
All Journal Sains: Jurnal Manajemen dan Bisnis JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Riset Bisnis dan Manajemen Tirtayasa Jurnal INTECH Teknik Industri Universitas Serang Raya Indonesian Journal Of Business And Economics Ultima Management : Jurnal Ilmu Manajemen International Journal of Economics, Management, Business, and Social Science GEMILANG: Jurnal Manajemen dan Strategi Bisnis
Hayati Nupus
Universitas Sultan Ageng Tirtayasa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Transportation

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Riset Bisnis dan Manajemen Tirtayasa

 1 
Peningkatan Loyalitas Melalui Kepercayaan Selly Viani; Meutia Meutia; Hayati Nupus
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 6, No 2 (2022)
Publisher : Magister Manajemen - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v6i2.17159

Abstract

 This study observes impact of E-EOM to increase the loyalty of BPJS participant that registered in Ikhlas Medika 2 clinic through trust as mediating variable. Study was conducted in Ikhlas Medika 2 clinic, using quantitative method by collecting primary data by filling out questionnaire. Population in this study was BPJS participants registered in Iklhas Medika 2 clinic that made sick visits during August 2019 - December 2020, which was 1537 people. Sample size for this study is 170 samples. SmartPLS 3.29 program was used as tool for analysis. As a result, we found that trust was able to mediate E-WOM and Service Quality to participants' loyalty. This study found that E-WOM has positive impact but not significant to BPJS participants loyalty in Ikhlas Medika 2 Clinic, shown by coefficient interval original 0.08 and T statistic 1.142, and p value 0.254.Keywords : E-WOM, Service Quality, Loyalties, Trust
Co-Authors Cervin Chaniago Chaniago Diah Novianti Haryadi . Jamjuri Jamjuri Jamjuri Lutfi, Lutfi Meutia, Meutia Mukhsin, Moh. Ramdansyah, Agus David Selly Viani W. Wahyudi Wawan Ichwanudin Wawan Prahiawan